Google Inc. (NASDAQ: GOOG, NASDAQ: GOOGL), is an international information technology pioneer that specializes in what way individuals access and interrelate with information over a wide variety of platforms. Google has changed a lot since it first started. In 1996 Google's creators, Larry Page and Sergey Brin made BackRub, the first version of Google. It was online for a year before they renamed it Google. The company continued to change after that by releasing Google Toolbar and Google AdWords in 2000, and in 2001 Google Groups. In 2001 the image search was released, and in 2002 Google News. In 2003 Google bought Pyra, the creators of Blogger, and released Google Book Search. Then, in 2005 Google Maps, Google Earth, Gmail and Google Talk were released. In 2006 Google acquired YouTube and SketchUp, and released Picasa, Google Docs, Google Financial, Google Calendar, and Google Trends. In 2007 the sky was featured in Google Earth, and Street View was introduced for a few cities in the U .S. Google Chrome was released in 2008 and 10 more languages were added to Google Translate, making the total of supported languages 23. The ocean began being shown in Google Earth in 2009, and the Nexus One smartphone was also released. Today, Google has many more projects than those listed and seems to want to expand into almost anything it can get its hands into.
Google conducts business in over 50 countries with exclusive domain names for each country. The fastest growing segment of the advertising market is internet advertising but still only represents 8% of total U.S. advertising dollars. This advocates substantial opportunity for further development. To take advantage of these possible endeavors, Google has reinvested the profits from its ...
... middle of paper ...
...tock that has by most standards already peaked, investors have to wonder to what extent Google's new products, Google Glass and Google Fiber, the company's 100GB fiber-optic line -- can change current sentiment.
Google stock is a buy for equity analysts. Most if not all stock websites list Google as a buy, outperform, or hold, verses underperform, and sold. Google’s stock has outperformed the stock market price for five years running. It added 5% year to date while the SPDR S&P 500 ETF (SPY), idled flat, according to Morningstar. The search-engine giant rose in stock price 43% in the past 12 months. It has returned an average of 27% annualized over the past three years and 29% on average over the past five years. By contrast, the SPDR S&P 500 rose 20% in the past year and added an average of 15% and 22% annualized over the past three and five years, respectively.
In the last year the price of the stock increased 13.64%, which is a big number compering with the 7% in this industry. (Global Life Science Outlook, Moving Forward with Cautious Optimism, 2016)
Google has developed over the many years. It was founded on the 4th of September 1998 by Larry Page and Sergey Brin. What started as BackRub search engine was then developed into Google.com (Google Inc.) which is a useful internet-related service that many people around the world have access to when connected to the internet. Google also provides a variety of different languages to its viewers and can be accessed nearly anywhere around the world.
Google as forefront of technology companies tried to ride this wave of changes (or rather creating it). On Wednesday, 4 April 2012, it unveiled a long rumored-concept called Project Glass (Goldman, 2012). Google glass is an
A majority of Google Inc. revenue comes from its advertising services. As a search engine provider (i.e. chrome) it knew that it had access to billions of customers worldwide which businesses want to reach. So it asked the question, “What if we could provide products that allow for better attribution and measurement across screens so that we show great ads for the right people?” (citation). From there came this idea of providing advertisement services to businesses. Its ad services are grouped into Performance advertising and Brand advertising.
Google (GOOG) executives said the deal would help transform their company into a global media powerhouse and provide new audiences for the targeted advertising that's the lifeblood of Google earnings. Executives plan to keep the company as a standalone service, while continuing to nurture Google's existing video service. "Video is a great medium for advertising and from that point of view we are really excited about YouTube," Google co-founder and chief technology officer Sergey Brin said on a conference call announcing the Oct. 9 deal. "It is hard for me to imagine a better fit for a company."
He states that Google constantly improves the web to make it more appealing and efficient for its users. Google's primary mission is to make information accessible to everyone. As Google excelled-developed in its “mission”, it needed a method to gain profit. However, it knew that charging people to use the web will discourage them, so it came up with an idea to add advertisers on its web through searchable links.It focused on making ads relevant for its users rather than according to the highest bidder like other web platforms. Google gets paid per click and has soon generated billions of dollars from advertisers. In addition, Carr mentions that one of “the greatest accelerations has come recently, with the rise of social networks like MySpace, Facebook, and Twitter (Carr 158).Their purpose is to provide its users with a “stream” of “real time-updates” (158).It became in Googles advantage because traffic increased greatly. One of Google's goals was to make books accessible online, so it embarked on its journey digitizing millions of books by scanning them one by one including those still under copyright
Furthermore, Google's quick ratio came out to 4.46. These two ratios measure the ability of a company to pay current liabilities and after looking at the results Google is in a strong position to pay its current liabilities all at once if they were to come due immediately. One of the major reason these ratios are so high is because of how low Google's debt ratio is, 0.2. The debt ratio indicates the percentage of assets financed with debt so the lower the better.
The Google company has engaged the controlling location and position in its industry since the launching due to its unique product which is a result of its unparalleled working location. Google has moved out on to achieve the largest share of online searching engine as it affords its users with a product that is difficulty exchanged even though there are a lot of challengers. By analyzing and examining the internal and external environment of the company, it is obvious that Google company is running un efficient machine, giving attention to the most of customers and it ensure that it offers a quick and reliable product to its customers.
Google’s functional marketing strategy is to not only display ads online and hope it gets the customer’s attention, but to get their true attention. Google’s most common type of marketing is by gathering customer’s attention with their search ads. Google is now seeking to create similar relevance with other forms of marketing. Their next form of marketing is going to be mobile. All businesses are realizing that their sites must be mobile friendly in order to be accessible and appealing to all types of website visitors. With the recent increase of mobile technology, most Internet access is and activity is done through mobile. Google’s latest algorithm update, Hummingbird, enables Google to better understand and display results for long search queries as well spoken queries. Google understands that they need to embrace the rapid advance of mobile devices. For their Mobile marketing, Google is concentrating on large fonts, eye-catching images, videos, and concise, actionable content. ...
...s product is so powerful. Opposite Google, Bing cannot gain the same level of popularity simply from word of mouth, so the brand has to experiment with different marketing techniques in an attempt to gain some ground in the market and combat the monopoly that Google has over the search engine industry. In the battle of Google vs. Bing, my opinion is that Bing will slowly start gaining ground at Google’s expense by continuing their marketing efforts and transforming their product into a more user-friendly search engine while slowly improving their brand image. I reckon Google will carry on the way that they always have but will eventually have to start doing something to keep their consumers as Bing’s popularity rises. One thing is sure though, the search engine landscape is going to carry on transforming and being innovated; the future is bright for this industry.
Google continues to grow and innovate. Google focuses on the user and all else will follow. Since the beginning, they have focused on providing the best user experience possible, and take great care to ensure that they will ultimately serve their customers(Google.com n.d.). In relation to market development and product development the core values “Its best to do one thing really, really well (Google.com n.d.),” fits in with these strategies. “You don’t need to be at your desk to need an answer (Google.com n.d.),” describes Goggle’s innovation to mobile platforms. “The need for information crosses all borders (Google.com n.d.).” Google company has grown and has offices in more then 60 countries, maintaining more then 180 internet domains, and serve more then half of their results to people outside of the United States, and this relates to concentrated growth strategy. “Great just isn’t good enough(Google.com n.d.).” Google continues to strive to reach for better ways of doing things, through innovation and integration, continue to improve things in unexpected ways (Google.com n.d.).
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.
2009 was a negative period for the United States economy. A big recession hit the country, and the founders of Google were trying to make a plan in order to make to limit the damage caused by an economic decline. Brin and Page the two creators of the giant Google were shocked form the situation that was occurring. Their company was feeling the effect of the economic downturn. Google’s stock price dropped 51 percent. The two entrepreneurs were trying to figure out a way to keep the company from drowning. Google main problem was how to maintain the culture that made the company successful in the previous two years. Some consequences that the company had to face was eliminating products that
Interests: The image of Google in the media and among investors will be seriously damaged if it act antithetically to its philosophy of “Don’t’ be evil” It might affect negatively to the future prosperity of the company.
Technology is evolving and many organizations have implemented technology into their working environment. Each organization is distinctive and steps are taking within each organization to develop plan to implement Technology plan that is able to provide the available technology. Google is not unfamiliar with having plans to implement new technology. As stated by Popelka (2013) “Google appears to be on the verge of taking over the tech innovation throne once held by Apply.” Google continues to create innovative products while keeping in line with their mission, motivation, planning and continuance to build their organization. Google’s creativity has opened way for one of the news products Google Glasses.