CASE STUDY: Google Takes on the World 1. Evaluate Google using the competitive forces and value chain models. 1.1 Value Chain Analysis The value chain is a systematic approach to examining the development of competitive advantage. The Google's chain consists of a series of activities that create and build value, the mission is to organize the world's information and make it universally accessible and useful. Innovations in web search and advertising have made the web site a top internet destination and Google brand is one of the most recognized in the world.
Google Inc. is fascinating in many ways. The company’s relentless pursuit for innovation is inspiring to say the least. From simplifying web search in the late 1990’s to quantum computing and intelligent robotics in 2014, Google has exploded into a multinational superpower. This company became our group’s choice simply because of Google’s relevance in life, today. The information giant has become such a force, ‘Google It’ has become a household phrase.
For a webpage lacking these major SEO activities, attaining the top rank in the google or any search engine will always remain a distant dream. Search engines can even help your potential customer reach to you by optimizing images. The alternate tags on the images accelerates this work. Image searches also aids in increasing the traffic to the website. There are two reasons responsible for it.
The creation of online ads is giving business to loads of people. Currently there are mobile ads and video ads, all these ads can be seen on Google. The mission of Google is nothing else than compile information of whole world and make it useful for whole of the world. The digital mapping also started on Google in 2004. Current day maps of Google focus on traffic, directions and many other characteristics of mapping.
Conclusion “Google’s mission is to organize the world’s information and make it universally accessible and useful” (“Google Company,” 2014). Search engines provide a useful tool for finding and location information on the internet. Similar search features, for searching the web for information or looking for images or news are available by almost all search engines. Google remains popular because of its reputation, generation of more search results, due its superior hardware and software. Google may not return the specific page you want, but that doesn't mean the information isn't out there, different strategies and terms may be used to produce the desired outcome.
What is Google Analytics? Google Analytics is a free service from Google which provides a core set of statistics and analytical tools for website administrators to perform the tasks of web analysts such as search engine optimisation and marketing purposes. It uses an advanced technology that can gather vast amount of data to help measure how the company's presence and online marketing is working. This powerful software has the ability to track website metrics, like the number of visits and visitors, number of specific pages viewed, bounce rate, and abandonment rate. One of its more outstanding features is its ability to track certain website pages, referred to as “goal”, which can identify what visitor actions you want to monitor.
Google, Inc. Overview Google is a global technology leader, focused on improving the ways people connect with information. Through innovations in web search and advertising, Google is now a top Internet destination and possesses one of the most recognized brands in the world. Available to anyone with an Internet connection, Google maintains the world’s largest online index of web sites and other content. Revenue is generated by delivering relevant, cost-effective online advertising. Businesses use the Google AdWords program to promote their products and services with targeted advertising.
Websites that rank high in Google searches are not there by accident. There is a definite game plan that gets them there through the optimization of SEO (Search engine optimization) methods. We will go into what SEO is, why it’s important, along with Alexa ranking and touch on how social media can use a marketing strategy to promote the website. You will finally understand what an optimized website can do for your website business. You will understand the need for specialized SEO services to catapult your website business onto the front page of any relevant search query that prospective customers may key into their browser.
Jarvis’ main goal with the book is to show, through the Google example, that in the internet age there is a new way to be successful in business, and it is the Google way. Jarvis looks at the progression of media, business, and the internet as co-dependent. He believes Google to be a corporation which has encapsulated most of the elements required to thrive in the new e-marketplace. Jarvis also aims to prove that the Google model is applicable to other markets ranging from education to toilet paper. He attempts to show that through a fresh outlook and a reassessment of what business a business is in, along with the construction of a network for discourse between company and client, any business can prosper.
o Bargaining power of suppliers- talent people are Google’s suppliers. It’s difficult to find someone with the knowledge and skill that it values, and so Google has a lot of benefits and flexible working schedule to attract and keep them in company. Therefore, suppliers also have a high bargaining power. o Substitute- there is a few powerful or suitable substitutes that can replace Google. o Potential entries- Internet search engine industry has a low barrier to prohibit new potential entries to enter.