Google, Inc.
Overview
Google is a global technology leader, focused on improving the ways people connect with information. Through innovations in web search and advertising, Google is now a top Internet destination and possesses one of the most recognized brands in the world. Available to anyone with an Internet connection, Google maintains the world’s largest online index of web sites and other content.
Revenue is generated by delivering relevant, cost-effective online advertising. Businesses use the Google AdWords program to promote their products and services with targeted advertising. Furthermore, Google maintains advertising on thousands of third-party web sites using the Google Network and Google AdSense.
While Google continues to expand its product line into new and existing territories, the company considers its primary industry to be web search technology. However, Google also faces competition from online advertising companies, particularly those that provide pay-per-click services. Currently, Google considers its primary competitors to be Microsoft and Yahoo.
Future operating performance will be directly related to the role of information technology in the marketplace. Information technology is an area experiencing constant growth and innovation, which existing companies must address in order to overcome product obsolescence.
A variety of factors exist that will affect the success and future growth of Google. First, Google must protect its proprietary search algorithms accounting for its success to date. If such methodology reaches competitors, its competitive advantage is suddenly lost. In addition, it must be able to maintain its competitive advantage over Microsoft in areas of expertise. Microsoft is a proven industry leader in many aspects of technology, having the financial strength to compete in every capacity.
Key Accounts
The growth in revenues that Google is experiencing is astonishing. However, all of its revenues at the moment are the direct result of two business segments. The two primary sources of revenue are Google owned sites and the Google network, each accounting for approximately 50% of revenues.
For this reason, the cost of revenues becomes a key account on its income statement. As demonstrated in the vertical income statement, the cost of revenues rose from 11.46% in 2002 to 45.71% in 2004. This is...
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...nd drawing plenty of attention. On February 14, 176 million new shares of Google will enter the marketplace. Typically, more supply without more demand means a decline in price. Although, the promising performance of Google makes many believe that the company can withstand the flood. All of the financial measures in this analysis will continue to converge with the industry as Google matures, but they are simply approaching reality, as this type of growth cannot be sustained forever.
Non-Firm Specific
In Looking for Red Flags, Howard Schilit discusses how Tyco used acquisitions to overstate cash flows. These acquisitions would allow Tyco to obtain large amounts of receivables, which it would place on its books. The additional receivables are collected at the end of the quarter, in turn, increasing operating cash flows. Realistically, Tyco is paying for these receivables when it acquires the other company. Hence, the collection of receivables in not a free operating cash flow. In order to uncover such practice, many compare cash flows from operations to profits. These two measures should reveal the same type of result, whereas, Tyco is showing high cash flows and little profit.
In closing this story, as well as many others should be a lesson on why we as patients should research our doctor’s background intensely before we choose to be under their care. If we are referred to a doctor by another doctor it is okay to still investigate their history with past patients. It is our bodies and our choice who we let perform surgery or any other procedure on at all times. If we feel uncomfortable at any time for any reason we have the right to refuse care from any doctor. So many people do not realize this and it is a sad fact. I urge everyone to do their homework on their doctor before choosing one. Look at their school back ground, accreditations, years in the field as well as lawsuits or complaints filed. These steps will help weed out the negligent doctors.
In “Checking My Privilege: Character as the Basis of Privilege”, Tal Fortgang tries to argue that he does not feel he is privileged just because he is a white man. He believes that everything he has now is based on his personal accomplishment and does not have anything to do with his race. Fortgang feels outraged that he is stereotyped because he is attending one of the top universities in the world known as Princeton based on the color of his skin. Nothing is given to him freely without diligent work. He went to dig into his past to see if he really was privilege and somehow he doesn’t know he was. Then he gives us evidence of the hardship that his grandparents and family went through emphasizing if hardship is what privilege is, therefore he is privileged. The only privilege he has is the passed down values such as education and faith that was given from his ancestors. He feels the success that his family has made wasn’t handed to them on a silver spoon and the only privilege that his family has is being able
Medical error occurs more than most people realize and when a doctor is found negligent the patient has the right to sue for compensation of their losses. Debates and issues arise when malpractice lawsuits are claimed. If a patient is filing for a medical malpractice case, the l...
Doctors are well respected within the realm of American society and are perceived with the highest regard as a profession. According to Gallup’s Honesty and Ethics in Profession polls, 67% of respondents believe that “the honesty and ethical standards” of medical doctors were “very high.” Furthermore, 88% of respondents polled by Harris Polls considered doctors to either “hold some” or a “great deal of prestige”. Consequently, these overwhelmingly positive views of the medical profession insinuate a myth of infallibility that envelops the physicians and the science they practice. Atul Gawande, in Complications: A Surgeon’s Notes on an Imperfect Science, provides an extensive view of the medical profession from both sides of the operating table
In “When Doctors Make Mistakes,” Atul Gawande flatly states that “all doctors make terrible mistakes” (657). In doing so he explains certain failures and errors that doctors commit that led to situations that in danger patients. Gawande first mentions a study that found “…nearly
The Beecher cases provided an interesting insight into the way that unethical activity can be a pernicious force, and showed no institution is safe from its effects. There are several factors that should be examined when answering the question of why these highly esteemed physicians would take part in activities that most in modern day medicine would consider to be deplorable. These include: physician’s prejudices against their patients, possible ethical ideologies the doctor may have warped to fit their agendas, and the fact that sometimes the quest for recognition that is often a driving force behind scientific discovery can trump the welfare of individuals. These reasons are in no means exhaustive, and it is likely that for each of the cases
Furthermore, although medical malpractice is a major problem, much is being done to resolve the issue. Looking through the claims, unnecessary procedures, systems blames, communication problems, and reform efforts, new information is being brought in to correct the issues involved in these areas. Hopefully in the next few years we will continue to see growth in solving this medical malpractice problem.
Mumford would be called to a meeting after the board of directors and I had met initially to discuss the unethical practice that he been performing. Although it appeared to all that the patients that he counselled or diagnosed became healthier in their actions but the facts remain that he did not follow any ethical standards for psychologists. During the board meeting, we would discuss the competence and responsibility of the professional ethics guideline on Mumford. “It is hoped that these guidelines will be of assistance when human service professionals and educators are challenged by difficult ethical dilemmas” (Woodside and McClam, 2011, p. 276). After the board members reached a mutual agreement, the meeting with Mumford would begin. In the meeting with Mumford, the board of directors would discuss his unethical act of practicing psychology without a license. According to our textbook, “psychologists provide services, teach, and conduct research with populations and in areas only within the boundaries of their competence, based on their education, training, supervised experience, consultation, study or professional experience” (Woodside, 2011, p. 276). Although Mumford attended college, he did not have enough credentials to hold a position as a psychologist. Concluding the meeting with Mumford and the board of directors, with lack of training and no license to
Doc sees many patients throughout the town and even starts to steal the other psychologist’s business. The problem is, he is not even licensed to be able to treat people’s problems for money. I feel this is unethical and immoral because it is taking away
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.
Google, which generates almost all of its revenue from advertising sales, have focused their attentions to these markets with unlimited potential. Google executives anticipate as its presence in foreign countries expands so will the growth of the company and eventually the bottom line. Some of the latest data on Google's financial status is that it receives a little less than two-thirds of all revenue domestically. This data is slated to change dramatically as overseas operations grow. One of the factors that have allowed Google to experience such successful growth is that the popularity of the brand was dispersed through word of mouth rather than expensive advertising dollars. With the populations in foreign markets much larger than in the Unites States it looks like a formula for success. However, what has been a formula for success in the United States does not always translate to success in other parts of the world.
2009 was a negative period for the United States economy. A big recession hit the country, and the founders of Google were trying to make a plan in order to make to limit the damage caused by an economic decline. Brin and Page the two creators of the giant Google were shocked form the situation that was occurring. Their company was feeling the effect of the economic downturn. Google’s stock price dropped 51 percent. The two entrepreneurs were trying to figure out a way to keep the company from drowning. Google main problem was how to maintain the culture that made the company successful in the previous two years. Some consequences that the company had to face was eliminating products that
My first goal is to continue my education by earning a Master’s degree in Accounting right after completing my bachelor’s degree. The MSU’s Accounting program attracts me for both its reputation and its career opportunities available for international students. It is my responsibility as a future accountant to be really familiar and proficient at the tools accountants use regularly. Achieving my master’s degree will also help me achieving my second goal of becoming a CPA by meeting the requirement of curriculum. Thus, I am professionally and academically motivated to earn a Master’s degree of Accounting at the Broad Business College.
Industry (Industry concerns for Google are competitive threats from Yahoo and Microsoft and new unknown competitors that may be international. Agreements with advertisers could potentially become competitive as well, as a result, reducing operating margin)
Accountants are becoming a needed job in the business industry and play a very important role in the success of many businesses. This job usually requires at least a bachelor’s degree in accounting and sometimes even a CPA (Certified Public Accountant). There are many other things that are needed to be considered before choosing this career. The job environment, education, skills, and benefits are just some of the many things that need to be thought through before considering this career.