Powerful Essays

The name Googol was founded by a gentleman named Milton Sirotta. Mr. Sirotta was the nephew of an American mathematician named Edward Kasner (Google, 2004, 1) The company name Google was created in reference to the actual number googol which is represented by a number followed by 100 zeroes. The meaning behind the company’s name was to reflect the companies mission to organize immense amounts of information available on the web(Google, 1). In 1995 Google was created by two young men, Larry Page and Sergey Brin. Mr. Page and Mr. Brin met while attending Stanford University as graduate students (Google, 1). Google lure has it that Mr. Page and Mr. Brin argued all the time about everything, but seemingly found that they had similar motives with respect to the information age and the Internet. As you will discover they went on to create the single largest search engine in the world. Today Google performs over 5 billion Internet searches a day and as a result of paid advertising and various pay forums generates revenues in excess of 3 billion dollars.

In overview google’s mission is to organize the world’s information and make it universally accessible and useful (, 2004, 1). Since its creation in 1995, Google has since evolved not only into the worlds largest Internet search engine, but is also one of the Internets largest advertisers.

Strengths, Weaknesses, Opportunities, Threats and Trends (SWOTT)

1. Strengths.

Google’s strengths are many, and they are getting stronger with each passing day. Competition from Yahoo and Microsoft in many ways, keeps the trio at Google on their toes and thinking of ways to improve an already invincible machine. In the past year alone so much has taken place with the company going public, its unique management structure, the acquisition of, the introduction of Gmail, local and mobile searches, a Marconi award, and on and on it goes. Eric Schmidt has made it very clear that the status quo is not, and never will be an option at Google.

Diversity and innovation have been strengths from the very beginning. From the very first version of Google’s algorithmic search engine to the very last upgrade, others have tried to copy and imitate Google’s unique search engine and advertising machine. Yahoo has narrowed the gap, spending over $2 billion to acquire commercial search pioneer Overt...

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...mation contained in their databases? These are very possible scenarios and the results could be disastrous to Google’s business.

5. Trends.

Current trends in the search engine industry lead us to believe there will be fierce and innovative competition amongst the big three in the very near future. We will see Yahoo and Microsoft close the gap and certainly Google will continue to do what they do so well. With the newest innovations by the company in mobile and web speed enhancements which are right around the corner, Google will keep the pressure on the others to innovate, imitate or evacuate.

Google is also enhancing video searches and will almost certainly dive into the music arena as well at some point. Advertising has been expanded to much more than the pay-per-click variety with webmasters bidding on keywords, placement and pecking order.

Financially speaking, the trend is continued revenue growth with no sign of slowing in the near future. Revenue in the first quarter of 2005 was nearly double that of Q1 2004, at $1.26 billion versus last years $652 million figure. It is easy to see why Google Inc. is so optimistic about their future and possibly a bit arrogant.
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