Google

1413 Words3 Pages
bulb-icon

Recommended: Introduction on the history of google

Google

The name Googol was founded by a gentleman named Milton Sirotta. Mr. Sirotta was the nephew of an American mathematician named Edward Kasner (Google, 2004, 1) The company name Google was created in reference to the actual number googol which is represented by a number followed by 100 zeroes. The meaning behind the company’s name was to reflect the companies mission to organize immense amounts of information available on the web(Google, 1). In 1995 Google was created by two young men, Larry Page and Sergey Brin. Mr. Page and Mr. Brin met while attending Stanford University as graduate students (Google, 1). Google lure has it that Mr. Page and Mr. Brin argued all the time about everything, but seemingly found that they had similar motives with respect to the information age and the Internet. As you will discover they went on to create the single largest search engine in the world. Today Google performs over 5 billion Internet searches a day and as a result of paid advertising and various pay forums generates revenues in excess of 3 billion dollars.

In overview google’s mission is to organize the world’s information and make it universally accessible and useful (Google.com, 2004, 1). Since its creation in 1995, Google has since evolved not only into the worlds largest Internet search engine, but is also one of the Internets largest advertisers.

Strengths, Weaknesses, Opportunities, Threats and Trends (SWOTT)

1. Strengths.

Google’s strengths are many, and they are getting stronger with each passing day. Competition from Yahoo and Microsoft in many ways, keeps the trio at Google on their toes and thinking of ways to improve an already invincible machine. In the past year alone so much has taken place with the company going public, its unique management structure, the acquisition of blogger.com, the introduction of Gmail, local and mobile searches, a Marconi award, and on and on it goes. Eric Schmidt has made it very clear that the status quo is not, and never will be an option at Google.

Diversity and innovation have been strengths from the very beginning. From the very first version of Google’s algorithmic search engine to the very last upgrade, others have tried to copy and imitate Google’s unique search engine and advertising machine. Yahoo has narrowed the gap, spending over $2 billion to acquire commercial search pioneer Overt...

... middle of paper ...

...mation contained in their databases? These are very possible scenarios and the results could be disastrous to Google’s business.

5. Trends.

Current trends in the search engine industry lead us to believe there will be fierce and innovative competition amongst the big three in the very near future. We will see Yahoo and Microsoft close the gap and certainly Google will continue to do what they do so well. With the newest innovations by the company in mobile and web speed enhancements which are right around the corner, Google will keep the pressure on the others to innovate, imitate or evacuate.

Google is also enhancing video searches and will almost certainly dive into the music arena as well at some point. Advertising has been expanded to much more than the pay-per-click variety with webmasters bidding on keywords, placement and pecking order.

Financially speaking, the trend is continued revenue growth with no sign of slowing in the near future. Revenue in the first quarter of 2005 was nearly double that of Q1 2004, at $1.26 billion versus last years $652 million figure. It is easy to see why Google Inc. is so optimistic about their future and possibly a bit arrogant.

Show More
Related

  • Google: Don’t Be Evil

    1273 Words  | 3 Pages

    ...n argued that by Goggle’s agreement to collaborate with the Chinese government in censoring the Internet and in its advertisement market they are violating their “don’t be evil” motto (Intelligence2, 2008). Nevertheless I agree with Esther Dyson, Jim Harper, and Jeff Jarvis that while such actions have occurred Google seeks to improve the information of people throughout the world. Google is willingly to sacrifice its interests, in this case its reputation, for the over all good of the world upholding its don’t be evil motto.

    Read More

  • Analysis Of Sicario

    1173 Words  | 3 Pages

    Right off the bat, the acting in this movie is amazing. Many of the actors in

    Read More

  • Summary Of Nick Turse's 'Kill Anything That Moves'

    1219 Words  | 3 Pages

    In his monograph, Kill Anything That Moves, Nick Turse discusses the atrocities of the Vietnam War had the overall effect the war had on both America and Vietnam. Nick Turse argues that atrocities were committed on a massive scale by multiply units throughout the war. Secondly, he argues the US government changed the military to run like a business. Thirdly, all of this leads to a system of suffering for the Vietnam War. Turse failed to accurately and specifically define what the atrocities were and just bunch everything in to a big category.

    Read More

  • Analyzing the Internal and External Environment of Google

    2880 Words  | 6 Pages

    INTRODUCTION The Google company has engaged the controlling location and position in its industry since the launch due to its unique product which is a result of its unparalleled working location. Google has moved out on to achieve the largest share of online search engines as it affords its users with a product that is difficult to find even though there are a lot of challenges. By analyzing and examining the internal and external environment of the company, it is obvious that Google company is running an efficient machine, giving attention to the most of its customers and it ensures that it offers a quick and reliable product to its customers. Origination structure at Google :

    Read More

  • Google Globalization Case

    894 Words  | 2 Pages

    Google was founded by two University of Stanford graduate students Larry Page and Sergey Brin. Their main objective of founding the company was to be able to retrieve specific data from massive amounts of information. The two developed a proprietary technology that would become the ultimate search engine. Initially the pair worked out of their dorm room, then a garage, and once they had quickly outgrown these "facilities" they had moved on to a much larger facility where they reside to this day. It seemed to be a matter of time before they had conquered the continental United States, and had begun to eye the lands across the pond.

    Read More

  • Social Media Comparison Essay

    1158 Words  | 3 Pages

    ...s product is so powerful. Opposite Google, Bing cannot gain the same level of popularity simply from word of mouth, so the brand has to experiment with different marketing techniques in an attempt to gain some ground in the market and combat the monopoly that Google has over the search engine industry. In the battle of Google vs. Bing, my opinion is that Bing will slowly start gaining ground at Google’s expense by continuing their marketing efforts and transforming their product into a more user-friendly search engine while slowly improving their brand image. I reckon Google will carry on the way that they always have but will eventually have to start doing something to keep their consumers as Bing’s popularity rises. One thing is sure though, the search engine landscape is going to carry on transforming and being innovated; the future is bright for this industry.

    Read More

  • Google's Knowledge Management

    2447 Words  | 5 Pages

    Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenue from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries.

    Read More

  • Google's Corporate Culture: The Culture Of Google

    1109 Words  | 3 Pages

    Google continues to grow and innovate. Google focuses on the user and all else will follow. Since the beginning, they have focused on providing the best user experience possible, and take great care to ensure that they will ultimately serve their customers(Google.com n.d.). In relation to market development and product development the core values “Its best to do one thing really, really well (Google.com n.d.),” fits in with these strategies. “You don’t need to be at your desk to need an answer (Google.com n.d.),” describes Goggle’s innovation to mobile platforms. “The need for information crosses all borders (Google.com n.d.).” Google company has grown and has offices in more then 60 countries, maintaining more then 180 internet domains, and serve more then half of their results to people outside of the United States, and this relates to concentrated growth strategy. “Great just isn’t good enough(Google.com n.d.).” Google continues to strive to reach for better ways of doing things, through innovation and integration, continue to improve things in unexpected ways (Google.com n.d.).

    Read More

  • Vision Statement Of Google

    1426 Words  | 3 Pages

    Google’s mission statement is “to organize the world’s information and make it universally accessible and useful.” From the beginning, the company has focused on developing its proprietary algorithms to maximize effectiveness. Google continues to focus on ensuring that people access the information they need.

    Read More

  • Case Study: Google Inc.

    1434 Words  | 3 Pages

    Google is a multi-billionaire company that was founded by Larry Paige and Sergey Brinn in September 1998. Google housed more than 40,000 employees and it is now still increasing. In 2014, the company has 53,600 employees. There are several products created by Google, some of the well-known are Google Search, Google Scholar and Google App.

    Read More

  • Google's History

    782 Words  | 2 Pages

    First of all, where does the word “Google” come from? The name "Google" originated from a misspelling of "googol,” which refers to 10100, the number represented by a 1 followed by one hundred zeros. It found its way to the English language, now the verb "Google", was added to the Oxford English Dictionary in 2006, meaning, "to use the Google search engine to obtain information on the Internet." Their search engine was originally nicknamed "BackRub" because the system checked back links to estimate a site's importance. /// The start of Google was pretty much like the start of every website. It was a research project to these two Ph.D. Students where they hypothesized that a search engine that analyzed the relationships between websites would produce better ranking of results than existing techniques, which ranked results according to the number of times the search term appeared on a page. It was first related to the university’s domain, but then the traffic was so heavy that the university asked them to move their website to a domain outside the university. What made Google this popular was the speed it pulls out information, which is counted in parts of seconds. And also, the size of their data base, according to the instructor of our instructor in MIS class only 60% of data you found on Google are in other web search engines.

    Read More

  • Google In 2009 Case Study

    797 Words  | 2 Pages

    2009 was a negative period for the United States economy. A big recession hit the country, and the founders of Google were trying to make a plan in order to make to limit the damage caused by an economic decline. Brin and Page the two creators of the giant Google were shocked form the situation that was occurring. Their company was feeling the effect of the economic downturn. Google’s stock price dropped 51 percent. The two entrepreneurs were trying to figure out a way to keep the company from drowning. Google main problem was how to maintain the culture that made the company successful in the previous two years. Some consequences that the company had to face was eliminating products that

    Read More

  • Google and Human Brain

    1111 Words  | 3 Pages

    Search engines, specifically Google, have probably contributed more to the distribution of knowledge than any other invention since the creation of the printing press. Google was created by Larry Page and Serge...

    Read More

  • Google's External and Internal Analysis

    879 Words  | 2 Pages

    Political, economic, and technological are three factors of the external environment that Google must identify with doing an external analysis. Political factor can profit Googles growth through different markets. Chinese’s and US government placed an obstacle for any growth that Google had in these markets. According to Google 2009, “They viewed Google as a monopoly and request authority to monitor its activities. The pressure of the government provides additional problems with copyright and privacy issues. As the technology expands, it offers more problems for Google. “New...

    Read More

  • search engines

    664 Words  | 2 Pages

    Internet commerce is one of the fastest growing industries today. With the wide range of capabilities the web has it make it easier and cost efficient for businesses to make transactions with other businesses. One factor that allows businesses to find each other is search engines. Search engines are part of the reason the web is growing so rapidly.

    Read More

More about Google

Open Document