Goodyear Case
In 1992, the Goodyear Tire and Rubber Company decided to reconsider the offer from Sears to sell Goodyear's Eagle brand tires. The reasons that Goodyear was contemplating this offer was that Sears was replacing worn out Goodyear tires at a large amount every year. The tires were not being replaced with Goodyear tires because the customers at Sears wanted to replace their tires with the best possible tires that Sears offered, and the Goodyear tires were not in the offering. The company's major options in this decision were whether to sell only the Eagle brand tires or all of the Goodyear tire brands.
Analysis and Evaluation
The tire industry is global in area and most competitors originate, market and sell their products worldwide. There are ten tire manufacturers that account for 75% of worldwide tire production. Of the ten tire manufacturers, Goodyear is the second largest. The industry divides into two markets: 1. The original equipment tire market and 2. The replacement tire market. The original equipment tires account for 25-30 percent of the company?s production each year and the replacement tire market accounts for 70-75 percent of the production each year.
Independent tire dealers usually carry the brands of several different major manufacturers and a discount priced private label brand so as to give the replacement buyers an assortment of prices, qualities and brands to chose from. The tire manufacturers decided that it would be profitabl...
On August 9, 2000, Bridgestone/Firestone, an international tire manufacturer, issued a recall of all its ATX, ATX II, and Wilderness AT tires. To date, the company has replaced 6.5 million tires (“Firestone death...”). Ford had contracted with Firestone to supply tires for all the SUV’s it produced. Together Firestone and Ford investigated the problems with the recalled tires. Despite much bickering between the two companies, the tires failed due to flaws in Firestone’s manufacturing and production.
Does the U.S. courts have the right to refuse Gary Small of his right to bear arms on the grounds that his conviction in a foreign court still applies to the law “it is unlawful for any person… who has been convicted in any court…. to possess a firearm”? Does the word any apply to foreign courts as well?
The counseling profession has a broad spectrum of possibilities when it comes to choosing which psychological approach to take. The field of counseling takes many forms and offers many career options, from school counseling to marriage and family therapy. As there are numerous styles in existence, it is important to be aware of the many approaches available to take. For my research two psychological approaches, Psychodynamic Psychotherapy and Person-Centered Psychology, will be critically analyzed and discussed in depth in order to compare the techniques as well as effectiveness of each.
Proposed by Carl Rogers, person-centered therapy is a humanistic approach that sole focus is on the client, with the center of therapeutic change being on the clients’ world (Halbur & Halbur, 2015). “Carl Rogers proposed that therapy could be simpler, warmer, and more optimistic than that carried out by behavioral or psychodynamic psychologist” (McLeod, 2015, para. 1). Rogers view was that therapeutic change could occur if only a few conditions were met, with emphasis having been placed on the therapist understanding and caring for the client; instead of focusing on diagnosis, advice, and persuasion. The core components towards human behavior with the person-centered approach being that of genuineness, acceptance, and empathy (Sharf, 2016).
This approach emphasizes the importance of the potential of humans and sought to make up for the missing component of conscious in the psychodynamic approach. The humanistic approach oriented psychologist has the belief that human behavior is guided by intent and the individual’s set of values (Association, 2014). Those who subscribe to this orientation believe there are both an unconscious and a conscious element to determining behavior. The unconscious element is considered to be the individual’s application of learned norms and experience, while the conscious element is applied by making deliberate choices and decisions. A humanistic oriented practitioner will use differing types of therapy such as client-centered therapy, Gestalt therapy, or existential therapy (American Psychological, 2015). Client-centered therapy or person-centered therapy was developed by Carl Rogers and places the client as the leader of the therapy. This approach allows for the growth and better understanding of self within the individual, as they solve their own problems, while the therapist is there to provide empathetic support (Australian, 2010). Gestalt therapy focuses on the responsibility of the individual for their current situation and considers relationships, environment, and social experiences occurring, and influencing behavior (Polster & Polster, 2010). This process consists of the practitioner acting as a guide and offer advise in helping the client to deal with their current issue. Existential therapy consists of allowing an individual the ability to live with their issues within their own existence (Price, 2011). This means a therapist uses this type of therapy to assist clients with understanding what the present problem is and learning to deal with the consequences of that issue in their every day life. With
(2017). Person Centred Therapy - Core Conditions | Simply Psychology. [online] Available at: https://www.simplypsychology.org/client-centred-therapy.html [Accessed 8 Jun. 2017].
...using fine motor skills and some gross motor skills. Children this age have enough attention span to play with the Transformer for short periods of time, but may find it difficult to keep focused on the toy with other toys around. The Transformer cartoon may help the child figure out the actions of the toy. The additional environmental cartoon stimulus may foster enhance development temporarily. Paiget’s cognitive-developmental theory may be useful in the child’s adaptation of how he or she plays. The child may also be able to maneuver the toy but not be able to understand the concept or story of the Transformer. The child is able to understand the symbols that label what toys are and may also be able to better process parent’s teachings with symbolic knowledge.
In the second part of the book Rogers speaks of his ideas of his theory of the person-centered approach to therapy. This is the part of the book that I felt really spoke to me. Person-centered theory is a lot of what I would like to do. I enjoy the ideas and concepts that Rogers presents in his theory. I think that it is extremely important to be able to take into consideration not only the diagnosis of the patient/client with whom you are working, but that it is more important to be able to take the time to sit back and to listen to them. I have realized in the year that I have been working in the psychiatric hospital how important it is for the patient/client to just sit back and listen to what it is they're saying to you. This however does not mean I am only hearing their words, but that I am listening at a much deeper level and actually he...
Customers were looking for a well branded bike with high quality and the lowest price. Depending on the market segments, the customers had different preferences of what they wanted from a company. Customers influenced by advertisement options, price, quality, public relations, and many other factors that strongly altered their buying decision.
It is interesting to note according to Raskin et al. ( 2011), “Our basic practice [client centered therapy] remains true to the core conditions no matter who our client may be. We also assert that our ability to form an initial therapeutic relationship depends on our own openness to and appreciation of respect for all kinds of difference” (p. 183). I believe that the cultural diversity that CCT maintains is important in a multiplicity open therapeutic environment. The implications for a non discriminatory form of therapy are that it can be used across populations. This allows for broader use of this theory and the chances for positive outcomes is increased because the availability.
buying tires is a necessity we have to find a way to make them excited
I like the philosophy that Person-Centered Counselling looks at the ‘here and now’ and ensures that individuals take personal responsibility for their actions, I believe that Cognitive-Behavioral counselling has more to offer a client as there are more tools and techniques on hand to aid a client.
Reflecting on the Person-Centered Therapy, it is similar to the Existential Therapy because it focuses on the client/therapist relationship, where the therapist needs to be totally genuine, empathetic and non-judgmental toward their clients in order to gain the client’s trust. I like the fact that the Person-Centered Therapy views the client as their best authority on their own experience, and being fully capable of fulfilling their own potential for growth. I also like the fact that the therapist is non-directive, does not give advice and there is no specific technique involved. Person Centered Therapy can basically develop their own technique as their relationship develop with the client.
Where there is rapid growth comes increased competition; similarities in products across manufacturers have reduced brand differentiation across the board. The problem now is the severe rise of copycat companies and manufacturers that copy designs and specifications of cars, and proceed to undercut the original manufacturer’s profit margins. So to improve their brand standing, every manufacturer’s individually have resort...
Generally, unlike the automobile market whereby companies use differential tools to achieve differentiation, differentiation in the motorcycle sector is highly difficult owing to the products’ nature – products are durable, but their homogeneity is more or less the same. Yet companies, for instance Harley-Davidson, offer product differentiations via product design, performance, and features. Services provided include damaged product or broken spare parts’ replacements, and ensuring a quick supply via a company’s own channels of distribution; after-sales services are being provided by these companies in order to strengthen relationships with customers.