Goodwill Easter Seals: Case Study of Organizational Architecture

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Introduction Goodwill Industries / Easter Seals of the Gulf Coast, Inc. is a non-profit, 501c(3) organization. Its mission statement is “Together, we empower people through education, encouragement, and employment ("Goodwill easter seals," 2013.)” During fiscal year 2013, Goodwill Easter Seals served over 10,000 individuals Southwest Alabama and Northwest Florida. Goodwill Easter Seals has three strategic business units, Mission Services, Industrial Services and Donated Goods Retail, each with its own structure and competitors. The Mission Services unit delivers services directly to people with disabilities and people who are experiencing barriers to employment or full enjoyment of life. These services include training in life skills needed for work, education ranging from basic math and reading skills to GED preparation and testing, and services for the family that include child care, medical equipment, and occupational therapy. Mission Services are funded by grants, government contracts, fundraising, and internal funding. The Industrial Services unit provides a direct employment opportunity to people with disabilities by engaging in specific types of businesses, such as janitorial, packaging, assembly and document destruction. Industrial Service contracts generally have government customers with a mandate to increase employment of people with disabilities. Donated Goods Retail creates direct job opportunities for people with or without a disability. Goodwill Easter Seals operates fifteen stores and 27 locations where donations are accepted. In fiscal year 2013, the Donated Goods unit generated $16 million in sales, served over 1 million customers, collected over 330,000 donations, and employed over 300 people. The Donated Goods unit is completely funded by donations from the public, and delivers the surplus of operations to Mission
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