COMPANY BACKGROUND By 1998, Goodyear had a debt of $3.7 billion dollars. From 1995-1998 Goodyear’s principal business was development, distribution, and sales of times for most applications. Goodyear was a multi-product, diversified conglomerate and its’ approach to becoming a global company was having only one single global strategy, instead of tailoring products and distribution to each national market.
OVERVIEW OF STRENGTHS Size still matters and Goodyear has size. Its 1999 sales were $12,881,000,000 representing a one-year sales growth of 2%. Its net income was $241,000,000, a lot of money but a decrease of 64.7% from one year earlier. Despite that drop in net income, Goodyear paid a $.30 dividend. Its net income also beat Wall Street’s expectations. It has become the world leader in tire sales as a result of its alliance with Japan’s Sumitomo Rubber Industries. Goodyear ranks No. 130 in Fortune Magazine’s 500 list of large companies. Its product diversity includes the manufacture and sale of tires, industrial and consumer products from rubber including belts, hoses, and tank tracks, and a wide range of synthetic rubber, resins, and organic chemicals. Goodyear supplies tires to European and North American auto manufacturers and construction and agricultural equipment manufacturers and operates more than 900 retail tire outlets that also provide auto repair services. Like many American manufacturers, though, it has extended its reach to include international markets in order to stay ahead of its competition. It has more than 90 facilities in 30 countries, and world-wide marketing operations.
Two attributes that any company desires are brand recognition and brand loyalty. Goodyear enjoys both. Its’ blimps are one of the world’s most recognized advertising symbols. In 1999, it ranked No. 1 in six of eight categories to lead its industry in Fortune’s “Most Admired List”. Leadership categories included quality, innovativeness, employee talent, social responsibility, financial soundness, and long-term investment. Of these, quality is probably the most important in creating and keeping brand loyalty. Its P/E ratio is 15.95, a very conservative number when compared to Internet stocks, which frequently have P/E ratios of 50 or more. The industry (rubber/plastics) P/E ratio is 13.65 while the broad market (8,000 stocks traded on the NYSE, AMEX, and NASDAQ, has a P/E of 39.46. Another strength is its intangibles, which include a 100,000-person workforce, patents and trademarks. Goodyear owns 2,903 patents and five trademarks (Goodyear, Hi-Miler, Viper, Vintner, and Allegra).
OVERVIEW OF WEAKNESSES In 1999, Goodyear’s sales were down from 1998 in Eastern Europe, Africa Middle East market, Latin America market, Engineered Products market, and Chemical Products market.
General Motors (GM) has been a staple of American culture since 1908. GM represents the best of American ingenuity, with brand names such as GMC, Cadillac, and Chevrolet. According to GM, “Our unyielding mission to earn customers for life has led to a healthy balance sheet and world-class products that are wining in the marketplace” (GM, 2015). At GM’s height, the company was the largest employer in the world. In addition, GM has been an integral company during the wartime efforts, and has capitalized on the American spirit. GM is of the longest tenured American brands.
The Chrysler corporation was founded by Walter Chrysler in 1925. Chrysler is one of the Big Three American automobile manufactures. The Big Three is when used in relation to the America automotive industry, most generally refers to the three major US automotive companies: General Motors, Chrysler,and Ford. The team are also sometimes used in relation to the Three major automakers of other countries. Chrysler greatly expanded in 1928, when it acquired the Fargo Truck Company and the Dodge Brothers Company and began selling vehicles under those brands: that same year, it also established the Plymouth and Desoto automobile brands.
The company is also leading the way in innovativeness and has already received recognition for introducing innovative products. This is one of the strengths of the company since innovative products will help to differentiate its products from the other competitor products as well as the new products can be exclusively branded as compared to the other flagship products from older Soviet times.
The company had to be the second largest retailer shop in the US; it has many advantages that come along. The customers well acknowledge the company and its brand have been well established.
Police brutality is when an officer uses excessive force on a person. Instead of using less violent methods to handle situations, they quickly turn to the most lethal ones, such as their guns. Officers usually do this to intimidate citizens and make them feel more
Police brutality is a very real problem that many Americans face today. The police carry an enormous burden each day. Police work is very stressful and involves many violent and dangerous situations. In many confrontations the police are put in a position in which they may have to use force to control the situation. There are different levels of force and the situation dictates the level use most of the time. The police have very strict rules about police use force and the manner in which they use it. In this paper I will try to explain the many different reason the police cross the line, and the many different people that this type of behavior effects. There are thousands of reports each year of assaults and ill treatment against officers who use excessive force and violate the human rights of their victims. In some cases the police have injured and even killed people through the use of excessive force and brutal treatment. The use of excessive force is a criminal act and I will try and explore the many different factors involved in these situations.
Police brutality is the use of excessive and/or unnecessary force by police when dealing with civilians. Excessive use of force means a force well beyond what would be necessary in order to handle a situation. Police brutality can be present in a number of ways. The most obvious form of police brutality is a physical form. Police officers can use chemical gases, batons, OC spray, tasers, their fists and even guns in order to physically intimidate or even intentionally hurt civilians. Police brutality can also take the form of false arrests, verbal abuse, intimidation, sexual abuse, police corruption, and racial profiling. (Wyllie)
According to the Dictionary of Policing, “Force is the exercise of physical coercion by the police in the performance of their duties” (Rappert). While many believe that the use of force by police is not needed and only causes more problems, there are also people who support officers and their use of force in order to protect. Police should be able to use force without opposition to detain people trying to harm others, save their own lives, and stop escalating situations.
Many people are aware of police brutality but are unaware of what it means and the history behind it. Police brutality is the act of using excessive amount of force to a citizen when it is not needed. This does not necessarily mean with using body force
The automobile industry began with Henry Ford’s production of the Model T in the early 1900’s. With the creation of the assembly line, cars became cheaper and quicker to produce, thus making them affordable for many people. There were originally 500 auto manufacturers. By 1908, there were only 200; and in 1917 only 23 remained. This vast reduction was due to large amounts of consolidation within the industry.
Evaluation of excessive force is done on a case by case basis meaning that it is not evaluated by a specific action. For example, a police officer is considered to have used excessive force when he or she tackles a civilian who is fleeing arrest and beats the civilian. Police brutality on the other hand is the deliberate use of excessive force, unnecessary extortion or aggression or the use of force when it is not necessary. Police brutality is a violation of citizens’ rights and such officer may be disciplined within the department, his or her services may be terminated or he or she may be charged with police brutality. From the above it can be seen that not all police brutality may be considered excessive force. For example, verbally insulting or intimidating civilians when this is not justified may be considered as police brutality yet there is no force that has been used in this case (Shally-Jensen,
Police Brutality has always been around, mostly targeting minorities, and the people from poor communities. Police brutality is when they 're unnecessary force used on an unarmed individual seriously hurt
Durant founded General Motors and they have become a pioneer in the automotive corporation, which makes them one of the largest vehicle manufactures in the world. Their global headquarter is located in Detroit, Michigan in the United States of America. The company has employed more than 215,000 employees and have partnered with more than 31,000 companies. GM has inquired about digital communication and carryout business in over 50 different countries, across 6 different continents to support their manufacturing operations. General Motors has a vision that focuses on becoming the world leader in relations to transportation services and products. GM prides their company on earning customers for life by treating them with respect in all aspects of their services. They have created a culture to earn the loyalty of their customers and provide them with exceptional service for the lifetime of their vehicle. The company can account for more than 15 percent of vehicles in the global market. According to General Motors website, “General Motors provides a complete range of vehicles that meets the needs and expectations of drivers on a truly global scale. There are 10 distinctive automotive brands under the General Motors corporate umbrella: Chevrolet, Buick, GMC, Cadillac, Opel, Vauxhall, Holden, Baojun, Wuling, and Jiefang”. Now that I have completed the overview of General Motors, I will discuss GM’s major
“Linked to a brand, its name is the symbol that adds to or subtract from the value provided by a product or service.” (Aeler, 1991) Like country of origin, brand equity is also one of the reasons why some people want to have a well-known brands in the whole world. Sometimes it is not all about the price anymore because in today’s generation brand is more important than
Toyota- focused differentiation, medium pricing, breadth of product line is low. Company is known for quality products, and nice styling.