Google Inc. is fascinating in many ways. The company’s relentless pursuit for innovation is inspiring to say the least. From simplifying web search in the late 1990’s to quantum computing and intelligent robotics in 2014, Google has exploded into a multinational superpower. This company became our group’s choice simply because of Google’s relevance in life, today. The information giant has become such a force, ‘Google It’ has become a household phrase. Google’s power extends to the acquisitions of notable companies such as Android, YouTube, Boston Dynamics, and Nest Labs, Inc. The success of this Silicon Valley startup has thrived and is maintained by the motivation of its founders.
In this report, Google will be analyzed in four topics including leadership, human resources, organizational culture, and strategic management. Google’s leadership begins with Sergey Brin and Larry Page. These two met at Stanford University in 1995, unknowingly that the duo would later change the world. After inventing a new and efficient way to search the web, Google Inc. needed creative, intelligent, and highly motivated employees in order to expand into what it now is today. Google’s success has made it simple to find employees since it attracts some of the best resumes from around the world. Creating a virtuous cycle of attracting the best workers to invent, improve, and sell the best products. This has evolved into a culture within the company that stands out from any other company. Free food, free laundry, and a casual workplace are just a few of the perks of being a Google employee. Acting as a magnet for the worlds’ brightest young people. Google’s management has become a pioneering entity with this strategy and has proved its potential.
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...people in many subjects including technology, science, and health, and will continue to innovate and push the definition of possibility for the foreseeable future.
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Robbins, Stephen P., and Mary K. Coulter. Management. Upper Saddle River, NJ: Pearson Prentice Hall, 2005. Print.
Google is a well-known free net-search service that millions of people use around the world every day. Every time we don’t know the answer to something right away we take out our smart phones from our pockets and google it. The possibility to be able to google in a search engine is all to co-founders Larry Page and Sergey Brin. Google was created in September 1998. The website can be used in 120 different language and more. It has 97% revenue in advertisement, making almost all of its profit on advertisement. Google is valued at USD $100 billion, first company to be known to be valued at this amount. The company was started up from a garage in Menlo Park, California.
Batson, Trent (March 13, 2009). Campus Technology. Response to Nicholas Carr’s ‘Is Google Making Us Stupid?’ http://campustechnology.com/Articles/2009/03/18/Response-to-Nicholas-Carr-Question-Is-Google-Making-Us-Stupid.aspx?Page=1
Robbins, S. P., & Coulter. M. (2014). Management (12th ed.). Retrieved from: Colorado Technical University eBook Collection database.
Stewart, James B. "Looking for a Lesson in Google’s Perks." A Place to Play for Google Staff.
INTRODUCTION The Google company has engaged the controlling location and position in its industry since the launch due to its unique product which is a result of its unparalleled working location. Google has moved out on to achieve the largest share of online search engines as it affords its users with a product that is difficult to find even though there are a lot of challenges. By analyzing and examining the internal and external environment of the company, it is obvious that Google company is running an efficient machine, giving attention to the most of its customers and it ensures that it offers a quick and reliable product to its customers. Origination structure at Google :
The leaders of Google have well understood the means to make Google’s company different to the other companies. They established since the beginning an original way of work, controlling the recruitment of the new members, and imposing their vision on the employees.
Jones, G. R., & George, J. M. (2011). Contemporary management. (7 ed.). New York, NY: McGraw-Hill.
Robbins, S, DeCenzo, D, Coulter, M and Woods, M 2014, Management: The Essentials, 2nd ed, Pearson, Frenchs Forest, NSW.
Google is, and will likely remain to be, one of the most dynamic and competitive firms in the world today. It’s willingness to learn from its experiments and learn from its mistakes compliment perfectly its internal collaborative structure. Google has created a corporate culture that works, and productivity is the result.
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.
Google continues to grow and innovate. Google focuses on the user and all else will follow. Since the beginning, they have focused on providing the best user experience possible, and take great care to ensure that they will ultimately serve their customers(Google.com n.d.). In relation to market development and product development the core values “Its best to do one thing really, really well (Google.com n.d.),” fits in with these strategies. “You don’t need to be at your desk to need an answer (Google.com n.d.),” describes Goggle’s innovation to mobile platforms. “The need for information crosses all borders (Google.com n.d.).” Google company has grown and has offices in more then 60 countries, maintaining more then 180 internet domains, and serve more then half of their results to people outside of the United States, and this relates to concentrated growth strategy. “Great just isn’t good enough(Google.com n.d.).” Google continues to strive to reach for better ways of doing things, through innovation and integration, continue to improve things in unexpected ways (Google.com n.d.).
Hardly can a person use internet in a day without using at least one google product or services. Google Inc. is an American multinational company offering internet related products and services headquarter located at California United State of America; was found by two college young graduate Larry Page and Sergey Brin in 1998. Prior that time in 1996 the duo initially built a search engine called “BackRub” that uses links in determining
2009 was a negative period for the United States economy. A big recession hit the country, and the founders of Google were trying to make a plan in order to make to limit the damage caused by an economic decline. Brin and Page the two creators of the giant Google were shocked form the situation that was occurring. Their company was feeling the effect of the economic downturn. Google’s stock price dropped 51 percent. The two entrepreneurs were trying to figure out a way to keep the company from drowning. Google main problem was how to maintain the culture that made the company successful in the previous two years. Some consequences that the company had to face was eliminating products that
Robbins, S.P., & Coulter, M. (2009). Management (10th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
Is Google Making Us Stupid? - Magazine - The Atlantic. (n.d.). The Atlantic — News and analysis on politics, business, culture, technology, national, international, and life – TheAtlantic.com. Retrieved April 21, 2012, from http://www.theatlantic.com/magazine/archive/2008/07/is-google-making-us-stupid/6868/