GOLDEN AGE Specialty restaurant marketing plan
Marketing Vision(new and emerging markets): Golden Age specialty restaurant is the themed especially for different age groups people who would like to experience in various years. Customers who visit here can feel his childhood period dated back to 1980s. This restaurant includes decorations and specialty food according to the most popular food rank locally. The special performances or shows will be present in the fixed time in the evening. If you would like to pass through time, please come to GOLDEN AGE where can be your wonderland.
Market trends and developments plan:
Marketing Goals: 1. achieve over $1 million income per year in year four; 2. Starting operation in 2017.
Purpose: GOLDEN AGE
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For example, to promote a new kind of product or food claims via facebook as news of restaurant, so most of facebook homepage friends and followers would concern about your new activities and events.
existing research data: Based on historical financial and marketing data can do more reasonable plans for next step. It is essential to do more researches about existing data to find mistakes, modify them and make fitted decisions. For instance, according to past records of customer feedbacks, some tastes would be changed more locally so that it would attract more familiar and potential customers coming.
sales representatives: the sales plays a key part of food chain networks. No matter suppliers or customers, sales are related to revenue and profits. For example, face to face is asking sales person communication friendly and get the customers feedback in time.
2. A description of three possible marketing opportunities that the business could pursue, including your initial assessment of how each of the opportunities identified will impact on the
The sales department would need information such as prices of products so that they can inform customers. They would also need to know if certain stock is available before talking to customers about that product. Marketing This function of the business is responsible for identifying the needs of customers and fulfilling the customer desires profitably. In other businesses sales and marketing may be combined into one department but
As the salespeople’s immediate supervisor, it is the primary responsibility of the manager to provide proper training to enhance the salespersons’ effectiveness and improve their skills. Given the importance of having a productive and enthusiastic sales team, the manager needs to develop and manage effective reward and compensation packages to ensure a highly motivated and satisfied sales force. Sales managers also ensure that the company 's standards of professionalism, image, and branding are consistent with the sales team’s interaction with company customers. The manager 's presence also makes customers feel valued as well as provide credibility on behalf of the company (Pilling, Donthu, & Henson,
Strengths are growing market segment, “health conscious” segment contributing to the rise in the operating income exponentially. However, a 33% of division’s advertising and promotional budget is being consumed for a 24% of total revenue or 14% of division’s operating income. While contribution to operating income is exponential, it is still less than 1/4th of the total divisions operating income.
Paradise Kitchens’ product line includes high-quality, single-serve frozen, easy to fix, and authentic Southwestern/Mexican foods available in the freezer section of certain grocery chains. Their target market is households with approximately one to three people. Often both adults in each household work and have yearly incomes typically averaging above $50,000 each. The households in their target market are generally more experienced, adventurous consumers of Southwestern/Mexican food who seek higher quality products.
A prolific author and one of the most influential innovation though leaders in the business world, Dr. Robert G. Cooper once said, “The need for product innovation has never been greater. Product life cycles are shorter than ever and new products make your old ones obsolete” (Cooper). Online advertisements is Facebooks only ‘product’ that makes revenue, but soon it will become old and fade away. Then, Facebook will face real risk of decline unless they develop a new product that will reduce their high dependency on ad
... look out for high profile contacts and good image building activities especially due to the on going outsourcing concern. As community theatre boards include executive level staff these consulting companies could get high visibility and a sophisticated image by pairing up with something as ?cultured? as theatre. These companies can be requested by the boards of community theaters to sponsor the building and maintenance of the theatre websites in exchange for good PR and contacts.
Communication strategy used in the implementation: • Email • Phone call • Social media Kind regards, Sanchai Part D: Develop and present a monitoring report Email your team to invite them to a progress meeting: To: Tee@AAA.com.au; Peat@AAA.com.au; Mark@AAA.com.au; Tony@AAA.com.au; Brian@AAA.com.au; Cc: Accounting@AAA.com.au; Bcc: Kitchen@AAA.com.au; Dear all, Please note that on 12/17/2017 at 10.00 am, we will be holding a meeting to discuss the marketing activity implementation plan at our restaurant TripleA 12 Latrobe st. Melbourne.
Introduction This essay will provide insight into parts of the Marketing Plan for Galaxy Restaurant by offering information through market segmentation and target market analysis. I will identify the four criteria useful in market segmenting and apply them to the restraunt while explaining how target marketing is more clearly defined once a segmentation of the population has been conducted. Next I will include a competitive and industry analysis introducing the top four competitors as well as conducting a industry analysis to ensure the health of the restraunt industry locally currently and looking forward. Finally, I will provide a SWOT Analysis for the Galaxy Restraunt in order to understand the strengths, weaknesses, opportunities, and
To call customers with a broad knowledge of products, pricing, promotions, policies, and procedures they are selling. To ask appropriate questions and matching the right products with customer needed.
As a recommendation, the marketing process of the pizza industry needs to be reviewed from time to time by the upcoming needs and targets (Arnett, & Wittmann, 2014). This will enable the organization to be updated on the needs, requirements of the customers as well as the ever-rising cases of customer preference changes (Westwood, 2013). Every strategy that needs to be incorporated needs to be included in the planning process. The inception of such in the planning stage will enhance preparedness in the undertakings and hence success in the future is enhanced.
Promotion: this is to tell the customers that the products or services that is available by advertising will encourage the customers to buy the products or services by offering promotions. Sales: this provides that the goods and services are suitable to customers that they need or want. This area of department involves making sales. This function helps Sainsbury's to achieve the objectives. The way they manage to do this is by increase their sales so that it increases its market share or market segment.
Within the sales division of Frito-Lay the management system runs as a chain of command with the sales representative being the last line of defense between the company and the customer. The sales representative receives his sales plans and product placement orders form the district sales leader who receives his orders from the zone sales manager and so on up the chain. Ultimately the role of increasing sales and product recognition rest on the shoulders of the sales representative.
The main objective was to foster customer retention and loyalty increasing cross-property usage. The number of multi-property guest stays should be increased to 10% from the 5% rate experienced during the last year.
A sales manager has many responsibilities such as spreading product to customers, setting sales areas, goals, and analyzing sales data (“Sales Manager” What’s para. 1). Although a sales manager performs many duties, people in this position will also set a sales goal for the year, and will build a sales outlook on what they will do in the upcoming years (“Sales Manager” Sokanu para. 1).A person in this position will also manage where the goods and products their company will be distributing by giving certain sales area where a salesman will work and sell the product (“Sales Manager” Sokanu para. 2). During work time, a sales manager may be asked to hire and train a new salesman added to his team (“Sales Manager” Sokanu para. 3). Occasionally, a sales manager will interpret sales statistics in a specific area when looking where to assign certain salesman to a sales territory (“Sales Manager” Sokanu pa...
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.