Going for the Look: Is it Worth It?

626 Words2 Pages

Many companies are using new techniques to attract modern day society. One of these techniques is revising their hiring practices. Instead of hiring based on intelligence, or skill sets, they desire employees with “the look”. Companies want people that represent their product or brand. In the article, “Going for the Look, But Risking Discrimination” by Steven Greenhouse, the store Abercrombie and Fitch hire people with a “classic American” look. However, there are many problems that can arise with this. Marshall Cohen, a senior industry analyst, claims that companies are forced to do what is necessary. I disagree with this statement. Companies that hire based on looks are risking more they assume.
When going into a store, one would expect that the employees would know what they are doing and are reliable. When companies hire based on looks, they do not realize that although the person may look astonishing, they may not have the competence to complete the job. The person may be the most gorgeous person on Earth, but they may not have the skill set required for the job. For those who...

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