Globalization Is A Myth Essay

1993 Words8 Pages
Many people have differing views concerning globalization. This essay will take the perspective that globalization is not a myth. A brief history will be given in order to detail the differing perspectives upon when globalization did commence. It will be discussed how globalization can be defined as a process. Three approaches will then be taken of globalization; economic, political and cultural. This essay will continue to explain three perspectives on globalization to acknowledge that some scholars view globalization as a myth, and some do not. Following this will back up the idea that globalization is not a myth by detailing the impact globalization has had within society, coupled with a few examples. History of globalization Different…show more content…
Holton pinpoints globalization well, he describes it as a range of evolving processes, relationships and institutions that are not contained within the borders of nation states (Holton, 2005). The ongoing process of globalization introduces a profound set of changes; especially in the way societies interact with each other. McGrew elaborated on this concept: “Globalization is a process which generates flows and connections, not simply across nation-states and national territorial boundaries, but between global regions, continents and civilizations. This invites a definition of globalization as a historical process which engenders a significant shift in the spatial reach of networks and systems of social relations to transcontinental or interregional patterns of human organization, activity and the exercise of power” (McGrew, 1998, p.…show more content…
Companies like Sony, Nike, and McDonald’s can be seen to promote globalization; their products can be found across the globe and are easily recognized by consumers. Licences and professional certifications have become consistent in order to allow human resources to flow across regulatory boundaries (Valiyev & Savitch, 2010). Globalisation should be regarded as opening up the sense that now the world is a single place with increased contact; we have greater communication between nation-states and civilizations (Featherstone, 2003). It can be seen that accessibility of the product is important for companies, as they need to be accessible to the consumers. A great example of a product that is accessible to a wide range of people all over the world is Coca-Cola. Coca-Cola is one of the largest brands in the world, which distributes their products almost everywhere; this can be shown through the organisation of Colalife. Colalife has identified that Coca-cola is a global brand is able to get everywhere, even in developing countries where essential medicines do not. In developing countries, 1 in 9 children die before their 5th birthday due to preventable causes like dehydration and diarrhoea (ColaLife, 2008). Colalife uses the space in Coca-Cola creates to put in oral rehydration salts and zinc supplements (ColaLife, 2008). Technology has helped to speed up this process; it speeds up communication within
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