Globalization In The Fashion Industry Case Study

560 Words2 Pages

Globalization within the fashion industry has tremendously evolved within the past ten years, and it will continue to grow. Global retail is finding out what consumers want, what is selling and finding ways to be able to adapt to different cultures to expand their business in the top selling areas. Globalizing allows retailers to connect with different markets of the retail business, to find out what sells and what geographic location would be best in order for retailers to open there business.
The first trend of globalization is retailers finding their niche who is that they are trying to attract and what will consumers buy more off. Majority of the time retailers must do their research as to the country’s culture to find it understands and adapt to the marketing strategy in order for their business to do well overseas. Prada, Michael Kors, and Louie Vuitton have experienced great success in the Asian market. Asia is biggest market target within the retail market. Consumers spend a lot of time studying the interest of other cultures what is there taste and what they are in a high d...

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