Globalization

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The aim and purpose of the research being carried out will be based on globalisation and the impact and effects it has had, specifically towards McDonald’s. The impact globalisation has on the business, its industry and the countries the business has expanded to, will be evaluated and illustrated. Globalisation is a term that can be interpreted in several ways. However it is mainly interpreted as a process in which everything becomes more integrated. It affects everyone in a number of ways as we are all seen as producers, consumers and citizens. This is because it impacts not only companies, but also individuals, as well. This is due to the fact it emphasises the inter-linkages from the local right through to the global market. There are six aspects of globalisation to consider; which are international trade and the global market place, globally organised production and investment flows, migration; communication flows, cultural flows and the rapid change in technology. The first aspect of globalisation (international trade and the global market place) can be seen as an increase of international trade and service that can in return lead to the increase of markets across national borders. This can be supported by the expansion of the European nations in the 15th century that increased the trade across Europe. The industrial revolution is also an example. Fuelled by capitalism, this lead to modern trade expanding quite rapidly. The second aspect of globalisation (globally organised production and investment flows) suggests that companies have recognised that there are benefits to employ people and produce products, etc. globally as they can make use of lower costs, as well as finding employees that are specialised in different coun... ... middle of paper ... ...ew ways to eat fast have been developed as well as different types of cuisines to choose from. The countless fast food companies have to certify that they are adapting to the local cultures of the towns, cities and countries they are operating in. “As the fast food companies have expanded around the world, they have had to adapt to local sensitivities”. BBC [No Date]. This will ensure that if they do face any challenges which arise from globalisation, they will be able to deal with them effectively and efficiently. Additionally, the increase and rise of fast communication through globalisation has made it easier for the fast food industry to grow and expand more. It is now easier for consumers, as they are able to call and ask for their choice of fast food to be home delivered. This is increasing the convenience for the consumers and further expanding the industry.

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