Globalisation And Globalization

The modern world features great opportunities for an average person in 21st century, starting with the ability to explore the rest of the world via traveling, or familiarize himself with the products from other countries while being at ones home country. It is well known that this is possible most of the time, but not everyone is aware of the processes that stand behind this opportunity. This process is referred as globalisation. Globalisation is a relatively new term, and also is quite problematic to define, due to the fact that it has many different areas. However Scholte(2005) managed to summarize the different ways of interpretation of globalisation and broke them down into the concepts which were Internationalization, Liberalization, Westernization and Universilazation. All this terms to some extend refer to the ideas where countries are more interconnected with each other in economical terms. In other words, according to Scholte(2005, p56): “...globalization denotes a process of removing officially imposed constraints on movements of resources between countries in order to form an ‘open’ and ‘border less’ world economy.“ In this essay the attempt will be made to evaluate the the argument about whether globalised marketplace increases diversity for consumers. The main focus will be made on the diversity of products as such along with services and “cultural capital”.

With the creation of the image of border less world, in terms of free trade, nation states started to import the products internationally, therefore creating the competitive market in almost every area. the fact that the emerging middle classes from developing world started to have more money to spent on something rather then everyday needs, the importance o...

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...to fully experience the cultural products of exotic origin such as yoga. On the other hand I have to agree with Scholte(2005) and Kalantzis and Cope (2006) as globalisation can be the reason for native culture disturbance, looking to create the so called “global culture”.On the other hand it is important to understand that the modern world in some sense forces the consumers to engage with modern day products and adopt the western culture in one way or another. Therefore it could be said the the argument about Globalised marketplace increasing the diversity for the consumers can be partially true. Nevertheless even though there are arguments about globalisation destroying the diversity of cultures and products, it would be fare assumption to say that without globalisation of the marketplace diversity in both economical and cultural terms would be significantly poor.