Globalization is the progression of international assimilation resulting from the exchange of world ideas, views, merchandises, as well as other cultural characteristics. Factors contributing to globalization include road and rail network, as well as telecommunications systems for instance the Internet. These factors lead to additional interdependence of cultural and financial activities. Among the companies that have greatly benefited from globalization is the Coca-Cola Company.
Coca-Cola Company is worth billions of dollars after only a century of its existence. This has only been possible through unbelievable amounts of exploration. It capitalizes on the swiftly growing beverage businesses. It’s graded as the principal beverage business globally. The company operates in more than 200 countries serving more than 84,000 suppliers. Presently, more than 70% of its business revenue is made away from United States sources.
The company’s success has not been a smooth ride. At some point, a number of countries have prohibited consumption of it products, arguing that its products are a threat to health. The company has also faced suits filed against it with accusations of discrimination and child labour. Above that, the industry has been filled with competitors e.g. Pepsi who also sell soft drinks. However, the company countered these challenges by introducing different brands of its products e.g. Sprite, Minute Maid etc. Even with all these challenges, the company has kept its commitment to offer quality products to its customers. So as to ensure each drink tastes the same, its recipes remain a tightly guarded secret.
The company began to globalize in 1990’s with bottling centres being at first built in Panama and Cuba. This caused ...
... middle of paper ...
...oca-Cola. New Statesman. 20.
GLENN, J. (2012). Globalisation. Hoboken, Taylor and Francis. http://public.eblib.com/EBLPublic/PublicView.do?ptiID=998553 MILLER, D. (1998). Coca-Cola: a black sweet drink from Trinidad. Material Cultures : Why Some Things Matter. 169-187.
HAYS, C. L. (2005). Pop: Truth and Power at the Coca-Cola Company. London, Arrow (A Division of Random House Group).
FOSTER, R. J. (2008). Coca-globalization: following soft drinks from New York to New Guinea. Basingstoke, Palgrave/MacMillan.
LEGRAIN, P. (2004). Open world: the truth about globalization. Chicago, Ivan R. Dee.
DANNAHER, B., & BEEH, P. (2003). Impacts of globalisation. Warriewood, NSW, Classroom Video.
KANG, N.-H., & SAKAI, K. (2000). International Strategic Alliances Their Role in Industrial Globalisation.
MICHIE, J. (2003). The handbook of globalisation. Cheltenham, UK, Edward Elgar.
Advancement pursued by Coke has relied heavily on expansion efforts throughout the globe and within the United States. Elmore describes one particular case example relating to Coke’s drive for increase presence when he states later on in the book that the Coca-Cola corporation created a Foreign Department for the purpose of international marketing. Heavily promoting the economic benefits that accompany the importation of Coke, a task force of five members were appointed to persuade officials overseas to bring the Coke product to their country. Commonly poor countries were preyed upon falling victim to Coke’s ploys, and promise of economic growth allowed Coca-Cola to move production operations throughout the world. Communities deprived of the natural resources to endure Coke’s presence suffered most from the expansion, yet Coke had no regard other but for themselves. Elmore reasons how goals of cutting costs for Coca-Cola have been achieved through exploiting countries on behalf of their own private
Coca- Cola has always been popular with America and in the 1950s; it became the main soda to drink during the 1950s and also the golden age for the product. One glass of Coca- Cola was only five cents. The soda was a symbol of social status. If you wanted to be refreshed and satisfied, then you have to drink Coca- Cola. Celebrities, actors, athletes, workers, kids and even Santa Claus had to have Coca- Cola in their hand. With the boom of television in households, Coca-Cola became more popular because of the advertisements contain relaxing and being comfortable with the soda in their hand. It became so appealing that Time’s Magazine stated that, “It is simpler, sharper evidence than the Marshall Plan, or a voice ...
Birchall, Jonathan (2007, October 18). Coke sees progress in N. America: [ASIA EDITION]. Financial Times, p. 22. Retrieved March 8, 2008, from ABI? INFORM Global date base. (Document ID: 1367947651).
Culture tremendously affects people groups inclinations and recognition. Dialect is one of the parts of culture that advertisers must deal with, in term of interpreting item names, mottos and limited time messages so as not to pass on the wrong importance. Coca-Cola did not look much into this perspective when going into the business sectors of nations like China and Taiwan as the strict interpretation of Coca-Cola in Chinese characters mean, chomp the wax tadpole. Political structure and lawful contemplations likewise have encroached on Coca-Cola Company methodologies. “We do business in nearly 200 countries and believe that implementation of specific treaties and protocols should be left to national political processes.” (Coca-Cola 5). Legislatures of some Bedouin countries boycotted Coca-Cola’s items because of a political question and unhappy with the organization for keeping up wholesalers in Israel (Coca-Cola - Press
To handle the enormous scope of its business, the Coca-Cola Company has divided into six operating units: Middle and Far East Groups, Europe, The Latin America Group, The North America, The Africa Group and The Minute Maid Company. The head Quarter is in the United States. Methods of Research I will use The method of research which I will use is the secondary research, i.e. I have asked The Coca-Cola Company to send me their history and annual reports. I will also call The Coca-Cola Company office to ask some details, I will also use ask them some relevant questions (questionnaire method), interview the people on the high street and will do some research over the Internet. From those sources I am going to finish my all other tasks.
Cocaine gained popularity in America the late 1800’s as it was used for medicinal purposes in throat lozenges and tonics. “In 1886 John Pemberton of Atlanta, Georgia began to market "Coca-Cola," a syrup derived from coca leaves and African kola nuts. The same year Dr. William Alexander Hammond, the Surgeon-General o...
Since the mid 1980’s many of us have become familiar with the terms “the Cola Wars” (Wikipedia, 2010). Coca Cola and Pepsi have been the two largest soft drink competitors in the world for quite some time now. What makes these companies successful? What gives them the retention to prosper for years across the globe? For this project I analyzed the financial statements from 2003 through 2005 of both companies to gain insight as to these questions and others. By reviewing and then analyzing the data it becomes visible that these two companies are still standing strong in a market that is still dominated only by each other.
Useem, M. (2008). New Ideas for This Pepsi Generation. (cover story). U.S. News & World Report, 145(12), 49.
Jeseph University, S. S. (2006). Evidence of The Coca Cola Company’s Human Rights Abuses and Environmental Violations brought to. Saint Joseph’s University Students for Workers’ Rights, 1, 1-78. Retrieved April 22, 2014, from Evidence of The Coca Cola Company’s Human Rights Abuses and Environmental Violations brought to
Coca –Cola (KO) is one of the world’s largest beverage companies. Company was incorporated in September 1919 under the State of Delaware law and headquarters is located in Atlanta Georgia. But from 1886, company established its brand in US (Coca-Cola, 2012, p. 1). Currently company is providing for more than 500 varieties of non-alcoholic sparkles to the customers around the world. Apart from this, company also serve for still beverages that includes enhanced water, water, ready-to-drink, juices, energy drink, sport drinks and so on.
The beverage manufacture and bottling industry is greatly influenced by economic and other market trends associated with consumers. To capitalize on its strengths and opportunities, Coca-Cola targets specific demographic segment through online viral marketing for its product; it uses the new technology tools (Facebook, Instagram) as medium of communication market its products and interact with the consumers. The company use well-known celebrities for their add campaign and sponsor sport events such as the Olympics and world cup soccer game to promote their brands. On the other hand to minimize its weakness and threats, Coca-Cola allocate funds and resources for research “guided by international standards including the International Labor Organization's code of practice on HIV/AIDS and the world of work, and the Joint United Nations Program on HIV/AIDS (www.coca-cola.company.com)”. The company also promotes diversity in its workplace that serves to recognize leadership and fairness to encourage a work atmosphere of open communication and to essentially seek and leverage new ideas.
The Coca Cola Company has been among the world’s top companies that have been able to perform well in all the areas of the world. The company follows the latest strategic research and evaluation methods to formulate such strategic policies that helps in not only meeting the customer expectations and desires but also achieving various organizational goals and objectives.
Coca-Cola is a company with sustainable competitive advantage. The company is innovative and has an extensive business model with boasts of a sustainable distribution network. The company was incorporated in the late 1800s to commence the production of a sweet fizzy beverage that has become the world's most known brand. Presently, the company is still on an upward trajectory as it remains one of the world's most sought-after stocks. The company's competitive advantage has shown resilience and sustainability over the years.
Thanks to my fascination with PepsiCo and partly because this is an assignment, I went online and search for some of PepsiCo’s most successful and ongoing marketing campaigns and strategies. During my research I noticed several daring marketing strategies Pepsi employed throughout the years. For example, gaining the support of Michael Jackson in the 1980’s and latest gaining the endorsement of global pop star Beyoncé.
Look SDmart, Retrieved 05/16/07, from http://findarticles.com/p/articles/mi_m1365/is_1_31/ai_63974359/print. Coca-Cola: A Technological View, retrieved 5/18/07, from http://projects.olin.edu/ahs/HOT2004/PolarBears/content.htm. Coca-Cola Our Company- Around The World, retrieved 5/18/07 from http://www.coca-cola http://www.thecoca-colacompany.com/ourcompany/aroundworld.html Nutrition Business Journal. Penton Publishing. October/November 2005.