Case Study Of Global Supply Network Management

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Global supply network management is a complex business function that requires the focus company to manage multiple supply chain partners around the world. It is easy to identify that global supply chains may have more opportunities to meet specific challenges and risks comparing with domestic supply chains, such as culture shocks with suppliers and longer delivery time (Mollenkopf, 2010). Thus, the aim of this report is to analyse some global supply network risks by using Apple Inc. as a case study. In the first part of this report, Apple’s supply network will be break down into several parts and a potential risk analysis will be allocated for each part. Then, the degree of circularity and some suggestions for Apple to improve its supply network …show more content…

The PEST analysis is a good model for analysing environmental changes (Gupta, 2013) which can be considered at this level (see appendix). In summary, it is clear to see that some risks still exist in Apple and its supply network through the above analysis, although Apple is a world leading company and has a creative global supply network structure. Thus, it is necessary for Apple to forecast and manage these risks continuously. 4. Circularity …show more content…

Apple aims to try its best to save the materials, such as aluminium and steel. Thus, Apple has insisted to develop its products as thinner as possible because thinner products may not cost too many materials (Apple, 2015a). In addition, Apple encourages customers to return their Apple products to the Apple stores for recycling, if they do not want these products anymore. If the products still have monetary value, Apple will offer a certain number of credits that the customers can use for their next Apple product (Apple, 2015b). There are two benefits for this reuse and recycling programme: one is that this programme can increase the second purchasing rate; the other one is that it can support Apple’s reverse supply chain (see figure 2). Reverse supply chains can “recapture value from disposed products” (Chiara, 2011, p.772). Apple has worked with e‑waste experts to make the most use of those returnable and recoverable materials to deduce waste and the environmental influence (Apple, 2015a). Thus, this is a closed-loop reverse supply chain which can collect the old products from customers and return to the original manufacturer to reuse the reusable materials (Chiara, 2011). The reuse process

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