Giorgio’s Bistro is truly a one of a kind fine dining Italian restaurant/ rowdy crowd friendly sports bar. There are two different rooms in one building that are separated by a 100% soundproof wall. The restaurant features a diverse menu headlined by Giorgio’s award winning pizza with their secret recipe sauce and a virtually endless supply of the most mouthwatering bread west of the Mississippi River. The sports bar which stays open seven pm to midnight every evening features 10 flat screen televisions, a fully stocked bar, multiple couches and reclining chairs, pool tables, shuffle board, drink specials for college students and much much more. This is truly taking the best of both worlds, a family oriented traditional Italian restaurant and a college student/ sports fanatic friendly bar, and capitalizing on each other’s strengths. Giorgio’s is located at the heart of downtown Tahlequah, Oklahoma and has been since it was opened back in 1965 by Giorgio Alonza, a once world famous Italian soccer player turned American immigrant entrepreneur. Perhaps the most fascinating element about Giorgio’s Bistro besides the fact that it is an appealing destination to such a broad range of customers is that Giorgio’s has been owned and operated by the same family for three generations! Giorgio’s has been voted best pizza in the city five consecutive years by the readers of the Tahlequah Daily Press. Giorgio’s Bistro’s mission statement is simple, “To provide exceptionally delicious Italian meals and maintain a welcoming, neighborly atmosphere while simultaneously catering to the needs of sports fans and beer connoisseurs.” Goals mean a lot to Giorgio Alonza’s family and that’s not just because he used to score them (during his soccer years) ... ... middle of paper ... ...eas are predominately college areas and should bring success. We plan on opening up 1 chain every 2-3 years after we are able to open the new restaurant in Wagoner. The following chart shows as follows: Giorgio’s Bistro’s 10 year chain opening schedule: Cities: Year: Wagoner 2018 Oklahoma City 2020 Stillwater 2023 Muskogee 2025 Norman 2028 With the expansion of the new restaurants, this could lead to reaching national expansion in time. By the year 2028 Giorgio’s Bistro will have 6 locations within the Oklahoma area. Evaluation: The steady yearly sales increases have made it possible for the company to expand across the Oklahoma area. With these expansions, this will lead to more success and possibly a national expansion in the near future. The target markets will continue to be college areas in Oklahoma.
When it comes to picking out a restaurant with family or friends things tend to get complicated. One person might want to go to a steakhouse, while the other wants Italian. Choosing a restaurant should focus on the quality of the food, the pricing of the food, and the competitiveness of that restaurant to its competitors. Olive Garden is one of the most revered Italian-American restaurants in the United States compared to its leading competitor, Maggiano’s. Olive Garden leads in lower prices, food options, complementary food, and even has lighter options for the health conscious.
Two locally owned famous restaurants in Sedalia, Missouri, El Espolon and El Tapatio, are both recognized as quality, authentic Mexican restaurants that serve Sedalia with outstanding service and great food. After paying each establishment a visit this past weekend, I have discovered some differences and similarities in the two. Although many of my relatives have chosen El Espolon as their favorite, I found El Tapatio to provide a more ethnic experience with their excellent food, sharp service, and clean venue.
Choosing to forfeit market share in several states was an unlikely success, but it didn’t come without opportunity cost. Growth before Expansion: balancing production capacity, brand equity, and development. Production capacity issues will arise and could impact our ability to “mine” current markets. Opening two additional breweries allowed us to adequately serve current markets and enter new ones (15 states total). Still, demand is steadily increasing in and around these markets and should be a priority over new ones.
Fanny Fern once said, “The way to a man’s heart is through his stomach” (Fern 1). This not only holds true for men, it surly can be said about anyone. A restaurant that can capture anyone’s heart is Carrabba’s Italian Grill. What makes it different from all the other Italian restaurants? That would be the authentic taste and experience the restaurant provides its customers with. Whether diners choose to go out to celebrate or gather the family for a delicious meal, there is one place that they will certainly enjoy having it at, Carrabba’s Italian Grill. This holds true because as a long-time customer, I’ve experienced Carrabba’s for different occasions from anniversaries, graduations to birthday parties
Born of the idea to preserve authentic Italian cuisine, Academia Barilla has faced strategic issues to increase profitability and growth. Offering not only high quality food products, but an education on Italian gastronomy, Academia relies on a differentiated marketing message of authenticity, with the quality to prove it. While striving to teach buyers of the difference between imitation and true Italian cuisine, Academia must continue to seek new strategies to reach a broader customer base. By studying the firm’s core competencies, and performing analysis on the industry, Academia has the tools necessary to meet their objectives.
“Chi la dura la vince.” This soft-spoken Italian proverb sums up the series of events that Italian immigrants endured on their journey in America. Between 1880 and 1920, more than four million Italian-Americans immigrated to the United States of America in hopes of temporarily escaping Southern Italy’s impoverished and overpopulated society. Once in America, these new Italian-American citizens started ‘Little Italys’ or ethnic enclaves of Italians. Some Little Italies were even large enough to support a full economic structure of their own, providing a plethora of job opportunities. These ‘small’ Italian communities shielded themselves from general stereotypes and provided a sense of belonging which helped Italians establish their roots. America’s attitude toward these new Italian-American citizens can be summed up in part by Congressman James McClintic, a Democrat Oklahoman: "I say the class of immigrants [Italians] coming to the shores of the United States at this time are not the kind of people we want as citizens in this country." Inplace of responding by aggressive human nature, America’s new Italian citizens viewed this as an opportunity to enrich family and community bonds. As for Italian traditions, they struggled to be accustomed between the two Italian generations as the already ‘Americanized’ Italian children clashed with their parents, which resulted in altered traditions. One major example is Italian-American food which chain restaurants have come to paint as a type of restaurant that specializes in spaghetti with meatballs, pizza, and has red checked tablecloths.
Regions are divided into branches and sales teams covering specific customer industries and sectors. Martha Pauley, a Branch Manager, manages multiple sales teams in the Northeast Region. Previously branches sold all products in a specific city/area; branches are now tasked with selling one product group over a much larger geographic area (Dynacorp Revisited, 2005: M-2, 86). The sales ...
...o open stores where they previously do not have any then not only will the company increase presence, but it will also not be in competition with other Starbucks stores. Within North Carolina, Starbucks should open locations in Asheboro, Lexington, and Clinton to name a few. These are cities which do not currently have a Starbucks location nearby and could benefit from the introduction of Starbucks in the community.
The restaurant business is a challenging industry and if a company has a strategy that works for them as well as their employees, it should stay the course and tweak as needed.
Azalea Seafood Gumbo Shoppe wishes to develop a strategic plan to maintain long-term growth and sustain a competitive advantage. For Azalea to accomplish this, they will need to consider the options presented here. Included is an analysis of Azalea's problems and issues to address, along with recommendations to grow the business. The recommendations are based on the status of the current market and forces that drive the industry.
“Italian Food Made Easy; Traditional Fare Just Like Mama Used to Make” South China Morning Post December 31, 2011: SUPPLEMENTS; Pg. 01. Print
An evaluation of the restaurant’s strengths, weaknesses, opportunities and threats served as the foundation for this marketing plan. The plan focuses on the restaurants marketing strategy, suggesting ways in which it can build on new customer relationships, and development of new food products and targeted to specific customer groups.
As far back as I can remember, I have always liked going out to eat. Two of my favorite restaurants are Jake’s and McDonald’s. Though both are places to dine they have their differences in their ambiance, waiting, and expense. When deciding where to go to eat, I have three things to think about. I must consider the atmosphere or where I want to go. The amount of time I have is another consideration. The amount of money that I am able to spend is a big influence.
The side walk cafes are very popular in Rome. The cafes were always populated with happy Italians and a few curious tourists. The most preferred cafe was the Cafe S. Petro. this cafe was in perfect walking distance from the Vatican city. The Vatica n city is were the pope lives. The main meals served at the cafes varied from pizza to tortillini. The pizzas were not exactly like Pizza Hut's pizza. They were crispy thin with very few toppings available. Most pizzas came with cheese, pepperoni and a watery tomato sauce. The tortillini had soft, medium-length, hollow noodles with more watery tomato sauce. Another favorite at the cafe was the lasagna which was unbelievably delicious. After having tasted the pizzas and the tortillini, I was not exp ecting the lasagna to be so tasty. The lasagna was packed full of hot meat, zesty cheese, and a tangy tomato sauce. It was not out of the ordinary to see Italians, instead of eating at the cafe, talking with their friends and sipping on hot cappucino.