Gimme More

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The self-image has evolved over the years from the idea of one’s possessions, reputation and ownership, or self-branded image, to what it is now, the global empire of images, goods, people, and everything else that can have an identity and an opinion formed about that identity. This is the evolution of the self-image that has become known as branding and is vastly used in marketing and advertising. As branding evolves, so does the marketplace and the definition of who buys what products and who does not buy those products.
The evolution of the self-image began years ago when most of people could not read or write. This was a time where images and pictures conveyed significant meaning, without written words and a marketplace existed that depended more on the images and symbols, instead of the words. My goal in this paper is to show the positive and negative aspects of the evolution of the self-image or brand.
I have organized this work into four sections covering the history and growth of branding, along with corporate and self-branding. In the history of branding section, I will cover how branding began. In the growth of branding section, I will show how it changed from the original self-image to what we see now in the current day.. In the corporate branding section, I will provide a view of how companies use branding to get customers to buy their products and lastly in the self-branding section, I will look at how an individual creates a personal brand or self-image.

HISTORY OF BRANDING:
Vendors, traders, and salespeople have used various forms of branding for thousands of years. In ancient Egypt, Greece, and Rome, branding has been delivered through many methods; including verbal sales pitches and pictorial signage and ...

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• "How Brands Were Born: A Brief History of Modern Marketing - Marc de Swaan Arons."The Atlantic. N.p., n.d. Web. 28 May 2014.

• "Rivia | A Short History Of Branding | Innovation and Brand." Rivia | Home | Innovation and Brand. N.p., n.d. Web. 26 May 2014.

• "What Is Branding and How Important Is It in Marketing?" About.com Marketing. N.p., n.d. Web. 2 June 2014.

• Middleton, Alan. "The History of Branding." Big Ideas. PODBAY, n.d. PODBAY. Web. 1 June 2014.

• Klein, Naomi. "Chapter One - New Branded World." No Logo. New York, NY: Picador, 2000. Print.

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