Geoffreyrey B Small Case Study

1045 Words5 Pages
Marketing is an essential part of any business strategy and it is common that any business which does not embrace marketing is doomed to failure. Tactical and strategic application of marketing strategy will make firms prosper. The firm sets out to unearth the marketing strategy that is employed by Geoffrey B. Small and its suitability towards attracting customers who are not easy to appeal to the fashion industry. The marketing management philosophies that are employed by firms will be equally dealt with, and suitable one under use for the Geoffrey B. Small Company will be described. The company employs different strategies in making relevant its marketing strategies. Fashion is an industry that makes it necessary for a lot of marketing.…show more content…
It is the position that has been chosen by the company as most consumers are becoming more sensitive when making their purchase decisions as they choose on firms that offer something more to what they need in life. The company wants to play a positive role to both the members of the community that they are found and to themselves. The company has also put forward mechanisms to ensure that there is more handwork in making most of the clothes. People need something that is personal marked through the shift from clothes mad3e by machines to those made by people. The highly priced goods, in the beginning, will compensate the customer over a considerable period as they can last between 25-30 years and hence the customer is in a position to gain value for her/his…show more content…
Small Company is the product concept where the company has ventured into ensuring the product offered to the customers is of the right quality. The company has for example shifted from machine made clothes to human-made clothes with long lasting capabilities. Despite the fact that the clothes are expensive at the start, they have long life span, and it, therefore, gives the users value for their money Lamb, Hair, and McDaniel (2014). The company does not compromise in its efforts to offer the best quality products to the customers. It, therefore, invest heavily in market research, sourcing for the materials and designing of the products top come up with the best
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