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When you first come into contact with someone, the first thing you notice is their gender and their race. Genderisims are gender themes that are embedded in social stereotypes about women that enforce social stereotypes about women and men. In everyday life, gender is given gender roles that makes societal explanations regarding appropriate behavior for men and women. Goffman’s genderisim theory portrays women as feminisims making them vulnerable by putting them in submissive positions in magazines. In The videos “Beyond Killing Us Softly” and “Still Killing Us Softly” Goffman’s theories come into play by showing us that, women are skinny, innocent, young and should be predominately white as well as women are to be valued not for what they do, but for what they look like. While as the men are always portrayed in positions of dominance, masculine and should be tough and powerful without showing any emotion.

Function ranking gives women and men position rankings through which our society stereotypes the gender to be. In status location, men are portrayed as functioning in the world in positions of authority, whereas women are portrayed as functioning a service. Our society has a stereotype that men can be firefighters or police officers, and that women should stay home and take care of the kids or be a waitress bringing someone food and being out of harms way. For the appearance vs acheivement aspect in our socity, men are portrayed as active whereas women are objects to be viewed. In the videos “Beyond Killing Us Softly” and “Still Killing Us Softly” we really saw the reality of the stereotypes in our society by showing us that women should be models or being of service to the man, and that men should be in corporate offices in positions of power to our socitey. Bascially what our world is telling us is that, men should be the provider and women should by the nuturer based on physical placement which makes our world biased to the men and looked down upon for the women. In analyzing the magazines, the videos “Beyond Killing Us “Softly and Killing Us Softly” Goffman’s theories come into play by socially stereotyping women as vulnerable, passive and innocent which are still very much relavent in our society today.

In the first ad, this ad shows a man with his arms between the legs of two women. The women are only featured showing their backsides from the shoulders down, and they are both wearing revealing apparel to show display of their bare legs.
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