Gender differences in movie genre

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Method Participants This experiment consisted of 32 participants, of which 17 were male and 15 female, with a mean age of 19.8 (SD=0.87). Students selected from a variety of courses at the University of Aberdeen were recruited as participants. Materials/Apparatus Information was collected using a simple questionnaire consisting of 9, questions based on a Likert scale ranging from 0 (Strongly Disagree) to 4 (Strongly Agree). The layout of the Likert portion of the questionnaire was based on a similar structure to the Revised Life Orientation Test (Bridges, Carver & Scheier, 1994). 3 Yes or No questions were also included. An example of the questionnaire is shown in figure 1. Design The research design used was between-subjects design. As this was not a true-experiment and instead a quasi-experimental design, meaning that instead of manipulating an independent variable pre-existing differences, such as in the case of this study gender, determine which group the participants are placed in. The dependent variable however was the results collected from the questionnaire. Due to the nature of the design there was no control group. Procedure Students were asked to fill out the questionnaire according to the instructions present at the top of the page, as well as being asked to imagine the social setting as being that of a cinema in order to ensure any external social factors that might compel the participants to be more aware of their traditional gender identity as a factor within their genre preferences. Students were also asked to record their age and gender at the top of their page. Results were calculated for the Yes/No questions by assigning a value of 1 to yes answer and a value of 0 to No answers and then calculating the ... ... middle of paper ... ...r and sensation seeking in film choice. Journal of Media Psychology, 20(3), 87-95. Chang, Y., Chavez, M., Jiménez, J., & Morales-Arroyo, M. A. (2012). An active cinema experience: A study on user expectation and perceived gratification of a real-time animated film system. IEEE Computer Society, Distinguishing optimism from neuroticism (and trait anxiety, self-mastery, and self esteem): A reevaluation of the life orientation test. Journal of Personality and Social Psychology, 67, 1063-1078. Gorman, B. (2010, April 28). Ladies night: Few broadcast primetime shows draw more men than women. Retrieved from http://tvbythenumbers.zap2it.com/2010/04/28/ladies-night-few-broadcast-primetime-shows-draw-more-men-than-women/50011/ Roberti, J. W. (2003). A review of behavioral and biological correlates of sensation seeking. Journal of Research in Personality, 38(3), 256-279.
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