Disney Corporation: A Cultural and Economical Behemoth

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The Disney Corporation is one of the biggest companies that our society has seen develop. Disney products are everywhere; they produce “children’s books, cartoons, computer software, and toys” (Towbin, Haddock, Zimmerman, Lund and Tanner, 24). In 1937, Disney released its first full-length animated movie, Snow White and the Seven Dwarfs. Since then, this business, in regards to media, has been on an economic roller coaster that only goes up. In a study published by the Journal of Feminist Family Therapy entitled Images of Gender, Race, Age and Sexual Orientation in Disney Feature-Length Animated Films Professors Towbin, Haddock, Zimmerman, Lund and Tanner from various universities, looked in depth at Disney movies. In the article, the authors …show more content…

Disney movies are intergenerational, in a sense that families with people of all ages have can find a common past time in them. Based off a study done by Professors Towbin, Haddock, Zimmerman, Lund and Tanner, Disney movies produced from 1937-2000 have five common themes for the male gender and four common themes for the female gender (24). In regards to this movie, two themes from the male gender themes were looked at when applied to the movie Frozen, which was released in 2013. The Disney feature-length animated film Frozen has very different gender roles presented than that of Disney movies from pre-2003. When it comes to the villain, Hans, critics have realized that he is different from other Disney villains in the sense that he pretends to love Anna, the princess character, and uses that power to manipulate her. This type of blind emotional manipulation is unique to Frozen. Since Frozen was the only modern movie looked at in this paper, it is possible that this manipulation could only be a one-time thing for Disney. However, going off of the study done by Towbin, Haddock, Zimmerman, Lund and Tanner, the Disney Corporation does not see any problems in using past themes

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