As a result, this points out how strongly children are affected when they gradually imitate behaviors that the media is promoting. Throughout childhood, advertisements have the ability to target young minds, leaving children accustomed to damaging behaviors. Specifically, ad’s that promote toys obviously target the younger audience in ways that seem gender appropriate. According to the theory about social learning, not only can they learn through direct experience but also can experience by observation of same-sex models which is caused by television exposure. Authors of The Effects of Commercials on Children’s Perceptions of Gender Appropriate Toy Use claim “girls would be more influenced than boys by the commercials” and how “traditional commercials contained images of women as housewives, mothers, and sex objects, or women performing domestic activities, such as sewing” (Pike & Jennings 2005).
It is important to understand how toys perpetuate sex role stereotypes in order to become better informed consumers in a convoluted, ad-centric world. Gender Marketing by Color The most visually obvious way that toy manufacturers advertise girl and boy toys is through color. According to a study by Auster & Mansbach (2012), “color palette… is an important aspect of gendered learning that allows children to begin to associate objects, including toys, with one gender or the other”. No secret to toy marketers, this fact is an integral piece of knowledge for toy manufactures and directly impacts the way... ... middle of paper ... ...-girls-youre-not-princess-and-lifes-not-fairytale-153788 Gendered Toys. (n.d.).
Television commercials are starting to become more revealing and make it seem as if the audience has to look a certain way. Sexist advertising is making gender stereotypes, showing nudity, and sex. “Unrealistic expectations of women's bodies and resulting body image problems, sexual and domestic violence, and sexist men are being reinforced as an acceptable form of behavior” (“Many Advertisements are...”). These advertisements are shaping our soci... ... middle of paper ... ...nvince them to buy things they do not need (“ADVERTISING MAKES YOU BUY…”). Television commercials need to be designed for children and need to be less forceful when it comes to advertising.
This paper examines some of the research into and the reasoning behind the gender bias in children’s toys. Is it real, or something that exists only in our minds? Using articles published with reliable sources and interviews from children, the author hopes to explain some of the differences and make the public aware of the bias that is being perpetuated in our everyday lives. When examined closely, the timeline of toy development has become increasingly gender focused over the decades, going in the opposite direction that the gender equality movements have. Society divides toys by divided by color and type; pink, beauty, and home keeping for girls, and blue, fighting, and protection for boys.
This means that the toys children are given go a long way to further (or help change) gender stereotypes and inequality. In general, boys are given trucks, blocks and doctor’s kits, encouraging them to build, explore how things work and be a... ... middle of paper ... ... a simple as changing the way our children play with their toys. Bibliography: Works Cited Arbetter, Sandra R. “Boys and Girls: Equal but not the Same.” Current Health 2. Dec. 1991: 16. Bruning, F. “Separating the Sexes in Toyland.” Newsday.
I feel that kids should not be told what, where or how to play.. However, most toys today are gendered and cause many girls and boys to fall victim to he pressures of fulfilling certain gender roles such as appearance and occupation. These roles are reinforced through toys and develop a certain message to kids on what their gender demands. When children cannot live up to these high expectations they often become victims of bullies. The differences in toys based on gender are extreme and significantly contribute to how children interact and play with each other, and ultimately develop into adulthood.
The standpoint theory explains that our different experiences and understanding of life can be affected by what type of gender we identify with. Where the toys we were exposed to when we were younger, can affect what type of gender we describe ourselves; which can determine our standpoint. Another theory that relates our exposure to these certain toys is Butler’s theory. Within this theory it points out that through a sequence of repeated actions overtime can enforce what it mean to be feminine or masculine. Therefore, constantly playing with these toys can embed certain stereotypes on how to behave.
Gender-specific marketing limits the consumer choice. It affects the consumer in a negative way because it puts items in a category and may limit their way of thinking about that item and can make them choice a different item. When children are in a play setting, two different genders are seen. Girls often play with dolls and boys tend to play with action figures (Fitzgerald
Why the spike in percentage of male toy choice? Kids of both sexes are encouraged to play with “gender-typical” toys. But boys may be more strongly stigmatized for playing in gender atypical ways(Kane 2006). They are filled with the emotional reaction of these traits, which will mold their mind and personality into adulthood. These traits come in forms of toy trucks, cars, construction blocks, soldiers, army camps, weapons, etc.
This research is something that can create change in the toys and advertisement market and help inform parents of the need for raising their children with gender-neutral and opposite-gender toys available for playtime. All of the available research agrees that playtime is essential for learning, cognitively and socially. Miller emphasizes that offering different toy options for children will provide boys and girls with different play experiences, which will offer up a chance to grow cognitively, such as increasing spacial reasoning, and socially, by allowing a different type of play in social groups (Miller, 1987). Schwartz and Markham concludes their research by pointing out that, while their data does not show whether children are influenced by sex-stereotyped advertising, it is clear that this type of advertisements, as well as sex-stereotypes anywhere in the media, reinforces "conventional sex-role definitions” (Schwartz & Markham,