Gender Stereotypes

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Lane Bryant and Ashley Stewart both feature plus size women apparel that includes intimates & swimsuit, shoes & accessories, dresses, jeans, tops, and coats. The women in both websites are portrayed to wear sizes ranging from at least a fourteen up to a twenty-eight. The women show they are comfortable with their skin with a high level of confidence. Both websites have the women portrayed as a beautiful inspiration to other ladies. Some of the differences perceived in the Ashley Stewart website is that they are sexy, hot, and sultry. The site uses many adjectives to describe the women’s looks. Some of the women are listed as fabulous, daring, fierce, and hotness with swag (Ashley Stewart, n.d.). They even have an Instagram section on the home

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