Gender Stereotype

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Companies and their advertisements that are everywhere target every day people. The way they manage to reach out and clutch your attention is easily seen by watching your favorite channel, browsing the web, driving down big city streets, listening to your favorite radio station, or by walking through the shopping mall. Some sorts of advertisement will clinch your attention, that's certain. These ads hook you by establishing a certain type of a message, and often can manipulate your attitude and opinions. As a result, the advertising industry affects people's lives by influencing or restructuring their views, opinions and principles. The advertisements are the greatest resource to look at gender stereotyping; in fact they are adjusted to the specific target, either the male or female gender. Gender advertising successfully reaches the advertising company’s targeted audience, actually not by fulfilling the needs of the individual but, in my opinion, by directing their creation.
The advertising industry developed the gender stereotypes in order to accommodate the product being advertised expecting to appeal to the public at a tremendous rate. As a result, it reconstructed a cultural expectation for the public to strictly follow the particular example of how a gender should act and appear. The creation of gender in the advertising realm, otherwise known as the place where a girl finds her feminine side and where a boy learns how to unleash the man inside, that is to say depending on what society has educated us about gender. Furthermore each of the genders is assenting to the advertisements notion of the consumer, which is what a female should be wanting to buy to fuel her femininity and what a male should be wan...

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...icted bodybuilder images of "washboard abdomens , a colossal chest , and overblown shoulders , a blend of stockiness and leanness undoubtedly achievable only by drugs . Women are portrayed as submissive or lesser to men. This submission can evidently be seen as the women are purposely placed below men, and can be found lying on the floor or on a bed, while men are usually standing, or sitting in a chair. Other inferior gender displays include, a head tilt, a body tilt , a knee bend , lip biting , and holding ones self , all of these body postures signifies submission . This advisement manages to promote some of these strategies that compel to clearly promote gender stereotypes by doing so, therefore they manage to sell the shoe and to promote their brand to the proper target group, finally allowing them to make good sales toward their wealthy fashion investors.

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