At a young age, children rely on observational learning to acquire skills. This learning style is works by observing and replication another person’s behavior (King, 2014). Much of the skills a child learns are from their parents. In a research article called “Parental Toy Choice Stereotyping and its Effects on Child Toy Preference and Sex-Role Typing” it was said that, “toys are designed and made to appeal to both children and their parents” (Peretti, Sydney 1984). During infancy, it is up to the parent to pick the toys, this process conditions on gender and social-role identities. The views of the parent pass on to the child, which affects the type of toy they
Gender Socialization plays a big part in a child’s life in shaping their femininty and masculinity. Every child is brought with to have played with at least one toy to have called their own. Now, the purpose of the research that has been conducted is to take a further look into how toys that is sold through stores and played by children. This will then give hindsight as to how what is considered the gender norm has a part in gender role stereotyping and the affect these toys have on children view of gender characteristics.
That is, boys will customarily receive blue clothing or toys while pink clothing or toys will be for girls. “Children‘s toys and games are also differentiated on the basis of sex” (Diekman and Murnen 2004; Seccombe p.99). Through these toys or playing with these toys, boys and girls would eventually distinguish the differences between male and female; also, may strengthen, and perpetuate the traditional gender stereotypes. For instance, boys or men are expected to act and behave in ways that have been considered masculine or associated with masculinity (Seccombe p.104); “men are often assumed to be more aggressive, sexual, unemotional, rational, and task oriented than women” (Seccombe p.93); and thus, action figures, such as Superman, WWE wrestling toys, and Hulk are made for boys to play with. While girls or women’s roles are associated with femininity (Seccombe p.104); “women are assumed to be more nurturing, passive, and dependent” (Seccombe p.93); and so, cooking and baking set and baby dolls with bottle feeding and diapering set are made for girls, so, they could apply their nurturing and culinary skills when they get older and mainly do household chores. Personally, I believe these toys have both negative and positive influence on children’s socialization. For instance, playing with toy guns or military toy set with a knife may lead to early exposure to violence and aggression. However, some toys, such as Lego building set and blocks, arts and crafts have a powerful and influential influence on children’s thinking and
Early Childhood is marked by a time in children’s lives when they develop “a confident self-image, more effective control over their emotions, new social skills, the foundations of morality, and a clear sense of themselves as boy or girl” (Berk, Kauffman & Landrum, 2011, pg. 45). According to Erik Erikson, early childhood is a period of “vigorous unfolding,” one where children have a sense of autonomy and a new sense of purposefulness or initiative (Berk, Kauffman & Landrum, 2011, pg. 45). Play is a means for children to learn about themselves and they begin to adopt the moral and gender-role standards of the society in which they live (Berk, Kauffman & Landrum, 2011). A negative outcome of early childhood is the guilt children feel as a result of excessive punishment and criticism by the adults in their lives (Berk, Kauffman & Landrum, 2011)....
Wood, E. (2002). The impact of parenting experience on gender stereotyped toy play of children. Sex Roles, 47, 39-50.
I will not impose “gender specific” toys on them or tell them that it is not acceptable for a boy to play with a baby doll or tell my future daughter that it is not allowed for her to pretend sword fight. My children will be able to decide what they like and what they do not like and I will not allow anyone to decide that for them. This assignment has definitely opened my eyes to the market that is out there stereotyping children without much notice. Taking time to actually look into what is being done with toys and society with children has broadened my understanding and awareness of the impending problem that children are being faced with. I hope that one day we will see an end to gender stereotyping so that my future children will not be forced to feel out of place if they do not identify with a specific feeling or emotion that a boy should have or a girl should have. It sickens me and breaks my heart that things so minuscule such as toys can have such a negative effect on lives, especially on such a young children. This ideology of gender segregation should not be supported or further produced because it is harmful to the children that are directly or indirectly being affected by
Parents do all these things while their children play with their gender-appropriate toys. Gender norms in the home can be shown in “the example of which types of toys parents typically give to their children,’feminine’ toys such as dolls often reinforce interaction, nurturing, and closeness,’masculine’ toys such as cars or fake guns often reinforce independence, competitiveness, and aggression” (Gender Inequality). By instilling these gender norms in young children, kids learn what kind of toys they are expected to play with. These roles are the first step to noticing the distinct difference between the two genders.
Psychological research has recognized the importance of relationships with friends and peers in the development of social skills. Although previous research has looked at the differentiated experiences that children have in play styles, few studies have focused on the precise nature of these differences and how they are manifested as a function of the social context. Fabes, Martin & Hanish (2003) examined social interactions among children. More specifically, they observed children’s naturally occurring interactions over the course of a school year to examine how active-forceful play, play near adults and gender stereotypic activity choices varied among children by the sex of the child, the sex of the partner they interacted with and whether
Gender Stereotypes Among Children's Toys
When you walk into the toy section of any store, you do not need a sign to indicate which section is the girls’ side and which section is the boys’ side. Aside from all the pink, purple, and other pastel colors that fill the shelves on the girls’ side, the glitter sticks out a lot as well. The boys’ toys however are mostly dark colors – blue, black, red, gray, or dark green. The colors typically used on either side are very stereotypical in themselves.
Toys"R"Us
INTRODUCTION
In this assignment I have chosen to focus on explaining what kind of company Toys"R"Us is, giving a brief, short summary of the firms history, their corporate responsibilities, what their competitive advantages are and how they implement their strategies through retailing and merchandise. I also found it relevant to explain the market situation in the toy-industry and what the trends are, for understanding what other difficulties that are important to consider in order to survive.
SHORT HISTORY
In 1948, a company which totally dedicated themselves to children and their needs, was formed by Charles Lazarus in Washington DC.