Gender Ethics And Media Influence Paper

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Gender Ethics and Media Influence
Kimberly White
PHI208: Ethics and Moral Reasoning
Instructor: Micheal Pelt
October 12, 2014
Gender Ethics and Media Influence
The use of sexual appeal in advertising has become commonplace. Marketers are always looking to attract consumers. Being continually inundated with certain messages, the media has been an undeniably formidable influence over our concepts of self as well as a universal society. They employ many different tactics that sometimes has little to nothing to do with the product being advertised. For example, a recent commercial for Xyience Xenergy energy drink. It depicts a scantily clad model, wearing knee high spiked boots, dancing like a stripper in an attempt to entice the viewer to buy …show more content…

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