Analysis Of The Autocomplete Truth Essay

1371 Words3 Pages

“The Autocomplete Truth” A photograph of a Muslim woman of color in a hijab; eyes sad; mouth covered by a google pull down search menu with the words “women need to” entered into it; darkness surrounding her; these are all the pieces of a powerful ad. U.N. Women’s “The Autocomplete Truth” advertisement aims to showcase modern day sexism, and to make a clear statement that women need to be seen as equals. The advertisement achieves this intended impact, not only through the use of rhetorical appeals, but also through visual aspects such as being spare, calm, carefully organized, subdued in color, and through the contrast of traditional versus cutting edge elements. The photo is part of a series of ads created by U.N. Women, the United Nations …show more content…

The woman is in a hijab, a very traditional Muslim headwear. The ideas in the pull down google search bar are very traditional ideas as well; sexist ideas about a woman’s place in society. However, the use of these traditional elements to portray a message of female equality, and the use of a Google Search is very cutting edge. This allows for that sharp contrast of whether traditional or modern is better, and the blending of the two creates a more integrated feeling; that one can have traditional and …show more content…

“Women need to be put in their place” and “women need to know their place” both clearly suggest that women are not equal to men. This suggests that they shouldn’t be allowed freedom to do what they want to do and to express themselves, but rather that they need to be taught how to behave and what they are allowed to do; that women aren’t equals! Women are subordinates, and they need to understand that. “Women need to be controlled” and women need to be disciplined” suggests that women are not equal to men and that, once again, they are objects and they are subordinates; women cannot be equal in a world where they “need to be controlled” and where they “need to be disciplined.” The ad does a very good job of showcasing the prevalence of sexism, discrimination, and oppression of women in the modern day. The auto-filled words themselves are enough to send the

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