Gender Differences In Clothing Essay

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Gender
Retailers can decide whether they want to appear to only one or both sections of the market. For examples Hobbs London, is predominately known for its clothing mainly just to target women. Another retailer that generally applies to both genders for example would be: Topshop as it splits its genders into two sections e.g. selling clothing for teenage girls and for women, the other known as Topman sells clothing for boys and men only.
Personal characteristics (size & height)
Personal characteristics can be down to a person’s size and height. That is why some retailers cater for certain sizes e.g. Karen Millen would be more focus for the sliming size range from sizes 4 upwards as well as them selling petite clothing wear to tall clothing …show more content…

e.g. wearing fashionable/trendy clothing but for less the price. It makes Zara aware of their latest trends and collections for everyone tastes.
Primark
Age: Primark age groups are between the under- 35’s. They don’t really have a specific target age range.
Gender: Primark marketing target is Women/Men/Children. Compared to Zara they don’t focus on one specific target e.g.; women clothes wear, Primark focus on all.
Personal characteristics: Primark cover every size shape and height. Primark don’t go out and market a certain kind of target based on a person characteristics in what case Zara do. For example, ladies’ dresses come in all sizes. < 6, 8, 10 , 12, 14, 16, 18, 20, 22.
Socio- economic factors: Primark prices are set for lower income. There socio-economic factors are around income groups such as group E. They consider themselves to target young families and also a single person and large families. This may be the case due to a person’s certain type of benefit which they are earning and allow what they can and can’t afford.
Lifestyle: Primark does offer a wide range of products with a mixture of their trends, clothing and casual everyday wear to suit everyone needs and offer high quality fashion basics at value for

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