Gap Analysis: Global Communications

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Gap Analysis: Global Communications In a world of ever increasing competition, companies are forced to look for new ways to generate value. The following analysis of Global Communications will identify issues, opportunities and ethical dilemmas faced by the stakeholders. Additionally this analysis will compare actual performance with potential performance, presenting perspective of they are today and where the company wants to be in the telecommunication industry. Situation Analysis Issue and Opportunity Identification Global Communications is facing a number of issues. First, Global Communications, like many businesses, is facing many challenges, such as capitalizing on opportunities; successfully tackling competition; profitability; and growth within the industry. Telecommunications is vital to conducting business in terms of transmitting vast amounts of data in just seconds through wire and wireless devices, cable, and satellite. Secondly, although telecommunications services are converging rapidly, Global Communications is competing to occupy the same space and win the same customers. As the company continues to evolve within the competitive industry, the company’s stakeholders are complaining and worried about the company’s financial state after 50% depreciation in returns, and their ability to recover from changes necessary to maintain in the industry. Finally, Global communications has been known for their philosophy “Our Edge Is People” however, because of the last negotiations with Technologies Workers Union resulting in major benefit reductions. The Union has cited the new strategic plan as unethical and a ploy to manipulate the current contract. Furthermore, the union is taking action through government and other resources. Global Communications must grow and expand their services in order to compete with other companies. Although, they choose to outsource, efficient leader-follower communication is vital because it’s essential that employees have a clear understanding of what changes are happening, why these changes are necessary, and what the future goals and vision are for Global Communications as a whole, thus creating an opportunity to regain employee loyalty, trust and company’s philosophy “Our Edge Is People.” Stakeholder Perspectives/Ethical Dilemmas Conceivably to most, the one who has funded the business venture maybe considered the most important stakeholder, workers, unions and managers are without question just as important entity in the growth and stability of the company. Workers have the most to gain and lose, their interests and concerns should take precedence over the interests and concerns of other stakeholders. Interests to workers include job security, future employability, pension, or medical benefits. Unions may take an active role in protecting the interests of workers. Because a union often serves as a source of information and influence on members, the union is an active stakeholder.

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