There are approximately 244 million vehicles in operation in the United States. Around the world, there were about 806 million cars and light trucks on the road in 2007. By 2020, that number will reach 1 billion. Currently, those vehicles burn nearly 260 billion gallons of fuel yearly. In the U.S., as of 2006, the industry included about 21,200 new-car dealerships, 1.07 million manufacturing employees and 1.12 million retail new and used car dealership employees.
Ratios show the relationship between two figures that are calculated from infor... ... middle of paper ... ...launched a 3 year programme to deliver quality goods and maintain a strong value perception. Since the start of the programme 5000 new products have been launched as well as four new brands. Finally, I will be discussing brand awareness and company profile. In 8 markets Tesco Plc is placed 1st and 2nd for their customers who do over 50% of their shopping with a single retailer. Tesco's own brand is responsible for 38% of its sales.
General Motors Corporation that commonly named as GM is one of the biggest automobile company in the world. The company was founded in September 1908, and headquartered in Detroit, Michigan. General Motor Company has been running automobile and financial business in 35 different countries. Last year, The Company sold 9.3 million vehicles all over the world (New York Times). Even though, GM common stock decreased by around 15$ from 2011 to 2013, their stock increased back to the top at 40$ in Jan 2014, which means that the company’s new policy solved their weakness and threats, and supported their strengths and opportunities (GM Finance).
Therefore, it can support jobs for 4 million people directly and many others are indirectly (Papatheodorou et al., 2007). Due to the above factors, the automotive industry was firstly selected to study. Specifically, Nissan Motor Co., Ltd was selected because it was sixth largest automobile company around the world in 2013 (Nissan, 2016). In
By the time the 50’s had reached, Ford had adapted to fulfilling its customers needs, and had increased the number of stockholders to 350,000. Soon after, the Ford Company made the decision to go global, which was a great success. Today the company has grown to consist of a number of brands that are formatted to meet the needs of the constantly changing consumer (History). Though the company had continuous success for many years, last year started a downfall for the company. In October of last year the CEO of Ford, Bill Ford Jr., announced that the company would need a dramatic change in order to stay alive.
In 1984, with costs reduced, Ford started to repurchase 30 million shares (about 10% of the company’s stock). It’s production of cars in Mexico increased and output was stepped up in South Korea. The following year Ford introduced the Taurus, a modern full-size automobile which had taken 5 years to develop at a cost of $3 billion. The Taurus proved highly successful and won several design awards. Sales and profits reached record levels in 1984, and in 1986 Ford surpassed General Motors in income for the first time since 1924.
The automaker recently revised 2016 guidance, increaseing its full year expectations 25 cents per share. General Motors is the largest of U.S. automakers and generates 35% of its revenue in North America. The company receives the remaining portion of revenues from global markets subject to currency risk from a strong U.S. dollar. This is a concern for GM as they must compete not only with U.S. automakers but also international car makers such as Toyota. That said, the company is positioned to benefit from its investments domestically, new product launches and partnerships.
Thanks to GM, many of the popular vehicle brands that are available, they have produced. You can understand how vital GM has been to the automotive world when you find out that “it was the world’s largest car maker from 1931 to 2008, when it was surpassed by Toyota” (Costantini). The history of GM dates back to 1908. At this time or to be more specific on September 16, GM was founded in Flint, Michigan, by William C Durant (General Motors Company, 2011). The company started as Durant-Dot Carriage Company which started in 1886 and by 1900 was producing over 100,000 carriages a year (Flint).
In 1992 GM chalked up the largest annual loss in US corporate history, around $4.5 billion. Part of the solution to GM’s problem was to make better cars and make them more efficiently. That still left the issue of how cars were sold. End-of-the year rebates, cash-back, and dealer discounts were hard to control. Car buyers began to expect these incentives, so they waited and by waiting forced manufacturers to offer them earlier in the year.
The auto industry in the United States is big-business. “In 2012, the United States exported approximately 2.6 million vehicles valued at $63 billion to more than 200 countries around the world, with additional exports of automotive parts valued at approximately $75 billion” (SelectUSA). The United States is a major supplier of automobiles and automobile parts to the rest of the world. Money and product are exchanged at a fast pace, and some of these exchanges are fueled by bribery, gifts, or a special thanks. Bribery is viewed as a good return on investment to boost quarterly revenues and one’s stature in their company.