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GM Case

Satisfactory Essays
General Motors Corporation that commonly named as GM is one of the biggest automobile company in the world. The company was founded in September 1908, and headquartered in Detroit, Michigan. General Motor Company has been running automobile and financial business in 35 different countries. Last year, The Company sold 9.3 million vehicles all over the world (New York Times). Even though, GM common stock decreased by around 15$ from 2011 to 2013, their stock increased back to the top at 40$ in Jan 2014, which means that the company’s new policy solved their weakness and threats, and supported their strengths and opportunities (GM Finance). According to the Company’s information, they had some strength such as huge market share, global presence and well-known brand cars. Firstly, I prefer to mention the market share of GM. Market share is significant objective of business, which shows the percentage of a market. Even though, General Motor’s market share has been dropped by 1.7% in 2012, comparing with previous year, this is still stand at 17.9%, which is large amount (business-standard). Secondly, Global presence is one of the biggest strength. GM includes four auto segments, which are GM North America (GMNA), GM Europe (GME), GM International Operations (GMIO) and GM South America (GMSA). Because of the worthy operation of these sections, GM reached at first place with 9 million units traded worldwide in 2011 (Wikipedia). Thirdly, GM has highly qualified brand cars such as Cadillac, Buick, Chevrolet and Opel. Those brands have traded for long time, and kept the reputation of the company. Consequently, it is significant strength of the company. While the company has some strength, they have some weakness. For instance, last ye... ... middle of paper ... ...ightly decreased because of the fuel price increase. Thus, if domestic suppliers can provide the US market, we can catch fuel price increase, which supports the spreading of auto market and demand of GM trucks. It is known fact that GM is going to be front-runner producer in the world recently. Works Cited Boone, Louis E., and David L.Kurtz. Contemporary Business, 12th ed. Mason: Thomson, 2006.Print Kelly, Marce, and Jim McGowen. BUSN3 Mason: South-Western Cengage Learning, 2011. Print. "Peet's Coffee & Tea (PEET)." Stock:. Barron's, n.d. Web. 01 June. 2013. "Peets Coffee: 40 Years And Still Going Strong." Peet's Coffee: 40 Years And Still Going Strong. N.p., n.d. Web. 01 June. 2013. "Starbucks." Wikipedia. Wikimedia Foundation, 29 April. 2013. Web. 01 June. 2013. "The Starbucks vs. Peets Story." The Starbucks vs. Peets Story. N.p., n.d. Web. 01 June. 2013.
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