Genicon is a manufacturer and distributor of surgical instrumentation which are focused specially on laparoscopic surgery. The company is in growth phase and is driven to meet the needs of contemporary healthcare system through identification of clinical needs and meeting the economic demands of healthcare systems worldwide. To continue with its growth initiatives, the organization needs to find international market to expand its operations. The case pertains to evaluation of four growth opportunities for the organization – namely, Brazil, China, India and Russia. The paper carries of the evaluation with respect to various criteria. Given the information in the case pertaining to products of Genicon, various factors are analyzed for the choice of the country for international expansion. The structure of the healthcare system, the size of the total market, distribution structure of health care products in target countries and purchasing power parity are the key determining factors for the choice of the country for international expansion. The analysis below carries out an evaluation of the attractiveness of the particular region for Genicon’s international growth. BRAZIL Brazil is the largest country in Latin America with a population of 200 million. The Brazilian population is growing and their average age is increasing rapidly due to improvements in health standards and access to health services. The portion of the population aged 65 years or more has increased significantly in recent years. Genicon’s products pertain to endoscopy procedures, and demand for these procedures is positively correlated with an ageing population. Also, it is expected that the proportion of an ageing population will grow 40% over the next 10 years.... ... middle of paper ... ...he investment. A price skimming strategy is recommended for Genicone for Brazilian market to minimize the payback time investment and to thwart other foreign players from entering the market. Market entry mode for Genicon should be licensing or joint venture rather than exporting. This is because licensing and joint venture provides much more control of the operations which is essential in healthcare equipment industry. A global product strategy should be adopted because international standards are similar for surgical instruments. Marketing strategy should be sales promotion for Genicon because this industry is characterized by push-factors of distribution channel, rather than pull-factors of demand. It is anticipated that Genicon will be able to capture a significant market share in a short period of time by following above mentioned strategies and tactics.
H.J McCloskey’s article, “On Being an Atheist,” is an attempt to show atheism as a more practical alternative to the Christian belief. McCloskey reasons against the theistic beliefs of the cosmological argument, the teleological argument and design. He references the presence of evil in a world created by God and the absurdity of living by faith. This article is an attempt to reason that God does not exist because He is perfect and the world is not perfect; evil exists therefore God cannot exist. McCloskey’s article labels these arguments as “proofs” and concludes none of these arguments would be evidence of God’s existence. I find McCloskey’s article to lack logic and coherence which only serves to invalidate his arguments. I find this little more than an attempt to justify his own atheistic worldview.
It is crucial that every belief must be thoroughly explored and justified to avoid any future repercussions. Clifford provides two examples in which, regardless of the outcome, the party that creates a belief without comprehensive justification ends up at fault. It is possible to apply the situations in The Ethics of Belief to any cases of belief and end up with the conclusion that justification is of utmost importance. Justifying beliefs is so important because even the smallest beliefs affect others in the community, add to the global belief system, and alter the believer moral compass in future decisions.
Rachel Held Evans in “Faith Unraveled” questions every part of her religion, and is not sure how she should be living her life. Evans struggles to fully believe in faith that Christians are supposed to. She has all these questions and doubts, and is looking for answers but struggles to find the answers. Other Christians think what she is doing is unfaithful and she is not a real Christian. She is curious how people who profess Gods’ holy name, but then do not act in a holy way will be judged. Skeptics exist in almost every aspect of life, but when it comes to religion there seems to be a lot more. She struggles to handle some of the questions the skeptics ask and makes her question her religion. Evans also struggles to understand how this
Integra LifeSciences (IART) is a multinational corporation providing medical devices supporting wide array of surgical needs. Their strategic intent is to become the worldwide leader in in orthopedic extremity surgery, neurosurgery, spine surgery, and reconstructive and general surgery. Their innovative offerings and growth through acquisition has allowed them to become a billion dollar enterprise since their inception in 1989 (“IART profile”). They are headquartered in Plainsboro, New Jersey and have 3,300 employees worldwide (“Company profile,” 2014). Integra's common stock is listed on The NASDAQ Stock Market under the symbol "IART." Integra’s target markets reside in the United States, European Union, Asia Pacific, BRIC (Brazil, Russia, India and China) and Latin America.
Many people struggle to properly defend their faith when confronted about it and even waver in their faith when presented with doubts against their faith that sound convincing. This is because many do not move beyond a basic understanding of their faith and fail to learn the fundamentals of Christian faith. The book Truth Matters: Confident Faith in a Confusing World by Andreas Köstenberger and the film God’s Not Dead (Harold Cronk, 2014) present both similar and different viewpoints on defending one’s faith adequately. Arguments addressed by both the book and the film include the credibility of people, a concept of morals, and the existence of evil.
The common conception seems to be that faith can be unreasonable. Therefore, faith cannot precede reason. It is important to make a distinction between the concept of “unreasonable,” and the concept of “without reason.” Unreasonable means “not guided by or based on good sense.” Considering a previous definition, “without reason” would be without an explanation or justification. Whereas “unreasonable” implies explanations or justifications, however, the quality of these reasons will be poor.
Meditech’s market is still growing, endoscopic surgical techniques are getting more popular and after ten years, people found out that it has a couple of important benefits (lower costs, quicker recovery time). The increase of plastic surgery done on patients could also be a key-issue for Meditech, (think of liposuction etc.) Furthermore, the world’s population is growing, thanks to this, the need for medical treatment is also increasing.
International business can be quite challenging and unsuccessful, if multinational companies do not look at the environment where they want to explore and invest. There are different aspects and market dimensions that can tell decisions makers if it’s convenient to invest in different markets. According to Global Edge (2014), “Global marketing has become more and more important over the years with the increasing trend of internationalization. Faced with too many choices, marketers have the challenge of determining which international markets to enter” (para. 1). The market potential indicator (MPI) is an index that can help marketers understand statistically how consumers behave and use these numbers to analyze potential countries and its risks. Based on the MPI
...ries such as Spain, Belgium, UK, Japan, and China. Future growth can be obtained through positioning current brands in those emerging markets.
Global segment include relevant new global markets, existing market that are changing, important international political events, and critical cultural and institutional characteristic of global market. When company entering the global, it automatically can increasing number of people believe or consumer in the multiple nation and this si...
In today’s modern western society, it has become increasingly popular to not identify with any religion, namely Christianity. The outlook that people have today on the existence of God and the role that He plays in our world has changed drastically since the Enlightenment Period. Many look solely to the concept of reason, or the phenomenon that allows human beings to use their senses to draw conclusions about the world around them, to try and understand the environment that they live in. However, there are some that look to faith, or the concept of believing in a higher power as the reason for our existence. Being that this is a fundamental issue for humanity, there have been many attempts to explain what role each concept plays. It is my belief that faith and reason are both needed to gain knowledge for three reasons: first, both concepts coexist with one another; second, each deals with separate realms of reality, and third, one without the other can lead to cases of extremism.
In many aspects of our lives, the use of faith as a basis for knowledge can be found. Whether it is faith in the advice of your teacher, faith in a God or faith in a scientific theory, it is present. But what is faith? A definition of faith in a theory of knowledge context is the confident belief or trust in a knowledge claim by a knower, without the knower having conclusive evidence. This is because if a knowledge claim is backed up by evidence, then we would use reason rather than faith as a basis for knowledge . If we define knowledge as ‘justified true belief’, it can be seen that faith, being without justification, can never fulfill this definition, and so cannot be used as a reliable basis for knowledge. However, the question arises, what if a certain knowledge claim lies outside of the realm of reason? What if a knowledge claim cannot be justified by empirical evidence and reasoning alone, such as a religious knowledge claim? It is then that faith allows the knower to decide what is knowledge and what is not, when something cannot be definitively proved through the use of evidence. When assessing faith as a basis for knowledge in the natural sciences, the fact arises that without faith in the research done before us, it is impossible to develop further knowledge on top of it. Yet at the same time, if we have unwavering faith in existing theories, they would never be challenged, and so our progress of knowledge in the natural sciences would come to a standstill. Although I intend to approach this essay in a balanced manner, this essay may be subject to a small degree of bias, due to my own non-religious viewpoint.
...d about the economic nature of new technologies, Dr. Slez emphasized that “costs almost always increase with new equipment”. When deciding whether or not to adopt a new technology, Dr. Slez cited cost of implementation, industry standard, and efficacy relevant to the current market as his primary considerations. “If a treatment costs more but is no more effective, we won’t adopt it” he continued. Technology, as with all other aspects of the firm, must be consistent with that firm’s goals; excellent care at an affordable cost.
I was unsure of what Faith and Reason were; I say that, because Faith and Reason seem to have the illusion of spiritual meanings and concepts, thus I could not accept the idea that a course of this nature would be taught in college. For me Faith and Reason express a person’s ideals, beliefs and theories on life. According to Webster’s Dictionary, faith and reason are defined as; faith being a belief and trust in and loyalty to God; fanciful or empty assumption. The images that we have come to express are not far from what the rest of the world has expressed or defined. As you continue to read my theories and ideas on the issue of Faith and Reason, you may come to understand the type of person that I am, and possibly understand how and why I believe as I do.
The market is not ready yet for more product lines even though the economy is growing because the purchasing power is not that strong compared with the ones in South America. Therefore there is not yet profit to gain by di...