Future Lifestyle Fashion Case Study

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4. PART 1
To conduct research and analyze the Effectiveness of the promotional tools and techniques & physical surroundings (situational factors) used at Future Lifestyle Fashion Limited (In-Store) to influence buying behavior.
4.1 PROBLEM STATEMENT
There are various Promotional tools available in-order to increase sale as-well as to clear stock on regular basis in order to replenish the store with new arrivals.
The choice of tools have to be appropriate considering the demographic aspects of the prospects and their attitude towards each promotional tools offered at the store level.
It is often an issue to identify the right tool to be utilized for diversified demographic population as the tastes and preferences of the consumers vary rapidly …show more content…

These groups are family oriented and hence consider various personal factors before making a purchase decision. On the other hand a youngsters prefer more price discounts and BOGOF's as they believe in saving money for various other expenditure. The reason being that they are supported by …show more content…

Advertisements can be done in such a way that it predefines the segments on which they are being targeted, just to get a better clarity and reduce ambiguity in the minds on the customers. Hence wide segregation of appropriate products according to age groups and preferences can be arranged in order to witness the turnaround in sales of the store, thereby appealing to the targets.

RESPONSES OF THE SELECTED VARIABLES AMONG RESPONDENTS BY FREQUENCY AND PERCENTAGE (ANNEXURE)
Figure:7
No. Statements SD D A SA N (%) N (%) N (%) N (%) Price Discounts
1. If a brand offers price discount, that could be a reason for me to buy it. 0 3
(2.0) 78 (52.0) 69
(46.0)
2. When I buy a brand that offers price discount, I feel I am getting a good buy. 0 3 (2.0) 72
(48.0) 75
(50.0)
3. A price discount has allowed me to buy another brand which I do not regularly buy. 0

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