3.2.3 Anatomy of Futura
Overview
Futura, a geometric21 sans-serif typeface, is embraced as an expression of Modernism and industrial culture of the 1920s. Designed by the Germany book designer Paul Renner, the typeface owing much to its geometric construction and architectural characteristics to enhance its functionality and commercial success. Moreover, the Super Normal typeface is also regarded as one of the best representative typefaces that reflects the spirit of the Bauhaus and its dictum that ‘form follows function’.
Analysis
• Legibility
Counters: moderate counters
x-height: moderate ratio (67%)
Width and weight: the design of Futura, based on the elemental forms, is a wide typeface with considerable variations (X=70%) in width,
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Eliminating nonessential elements, the minimized letterforms weaken the identification to recognize some of the letters: the lowercase ‘a’ and ‘g’ with single-counter are less legible than the two-counter letters; the letter ‘b’, ‘d’, ‘p’ and ‘q’ are considered to be just mirrored or rotated …show more content…
Not that Futura is unreadable in body copy - it can definitively be read in small sizes or even put in rich-text documents - however, its mathematical structure produces it advisable to set text sizes with a fairly loose letter-spacing. Otherwise, the letters are likely to merge. Used with care, the typeface is able to bring precision and clarity to visual communication on a daily basis no matter for the print or digital purposes.
• Aesthetics
Derived entirely from the geometric forms, uniform thicknesses and distinctively tall lowercase letters, Futura promotes an appearance of efficiency and forwardness: clean, versatile, standardized legible, stylish without any overt ‘style’.
Terminal: built on the simplicity and mechanistic qualities, each element of Futura is minimized for modular design. A primary attribute of the lowercase set is the one-stroke ‘o’, which functions as a basis for a variety of letters, such as ‘a’, ‘b’, ‘c’, ‘d’, ‘e’, ‘g’, ‘p’ and ‘q’. Moreover, the idea of simplicity is also evident in the absence of a tail in lowercase ‘j’, ‘t’, ‘u’ as well as the pointed apices on the ‘v’ and
Concordia University, in response to an assignment proposed by Nathalie Dumont’s Dart 280 class. I devoted a month of work to this project in February of 2014. The assignment was called Helvetica No More in which we were asked to create a poster for Rainer Erich Scheichelbauer’s typographic talk at the Design Lecture Series at Concordia University. The lecture was on the overuse of the typeface Helvetica and how design is meant to be created to explore new ideas. The poster that I produced illustrates breaking the norm of
A Faun Teased by Children is a sculpture chiseled out of marble, recrystallized carbonate minerals, in 1616-17 in Rome by Bernini and is also 52 1/8in tall. The negative space forms the letter B. Bernini has signed his sculpture in negative space. This sculpture presents strong perspective effects, a dense and detailed composition, and upward movement of the figures, all strong indications of the Italian Baroque style. The cultural context of this piece is based on ancient sarcophagi.
The purpose of this Essay is to discuss an example of design from the late 1800s, I will relate it to the social, economic, technical and cultural context of that time. . I intend on delivering details of the artist and his life experiences as well as his style and possible interests. I will also evaluate the subject with my own opinion, likes and dislikes, with comparisons of work and artists from within that period up to the present date
In this research Landor they uncovered the truth about people disliking the word “Federal” because of its association with local government and the word “Express” as being too common and overused. Landor’s idea to shortened the name by joining the two words as FedEx since some business and individual patrons already shortening the name to FedEx. Many might already know, mostly graphic designers and logo makers, but FedEx’ logotype has an Easter egg, it is discreetly placed between the E and x. Lindon’s creative idea is to utilize the negative space between the “E” and “x”, to play with the figure and ground relationship, and that space is an arrow (Fig. 3). In an interview, Lindon detailed that he manipulated font types using two different font face, Univers and Futura, and increased x-heights on some of the characters to achieve the regular looking arrow, which is a representation of the companies attack on delivering the packages, speed and
According to the CDC, FAS is the leading cause of preventable developmental disabilities and birth defects. It is not known how many people have fetal alcohol spectrum disorders or FASD of which fetal alcohol syndrome is the most prevalent of the spectrum of disorders. CDC studies have identified 0.2 to 1.5 infants are born with FAS per 1000 live births, (this rate is comparable or higher than rates for other disorders such as Spina Bifida and Down syndrome) another study found FAS in 0.3 out of 1000 children aged 7 to 9 years. The Minnesota Department of Health states that because not all children exhibit facial characteristics, it is under diagnosed and up to 20% of children have been exposed prenatally to alcohol. Epidemiologic studies
...fiori canes, including some silhouettes, on a background of white filigree, and the third and smallest dome contains an upright blue lampworked flower with green foliage. The 3-Tiered Paperweight is made of three separate paperweights made with different techniques, which were then “reheated and then fused together. Due to the fact that each time a paperweight is reheated the danger of destroying it increases, this is quite a technical achievement” (Cmog.org, 2014).
...nd; engraved in Futura. The fact that Futura was the first font on the moon instantly made it a very highly sought after, and most used font. The reason Futura was chosen to be used for the plaque is because of its crisp, geometrically derived letterforms. “Futura speaks in a clear and calm voice of an exciting modern age”(Typewriting,[sa]).
Graphic designer and typographer Stefan Sagmeister has always had a unique way of viewing the world, therefore has created designs that are both inventive and controversial. He is an Austrian designer, who works in New York but draws his design inspiration while traveling all over the world. While a sense of humor consistently appears in his designs as a frequent motif, Sagmeister is nonetheless very serious about his work. He has created projects in the most diverse and extreme of ways as a form of expression. This report will analyse three of Stefan’s most influential designs, including the motives and messages behind each piece.
Bauhaus is a German term meaning the house of construction and commonly understood by many as the school of building and operates from the year 1919 to the end of 1933 . The institution was founded by Walter Gropius and was located in Weimar. This paper shall critically analyze whether Bauhaus succeeded in merging art with mass production and technology what challenges they went through and if at all their ideals were limited to design for an elite.
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...forms of address, weights and measures, signs and symbols. 3rd ed. New York: Penguin Group, 1995. Print.
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