The media has promoted a dominant view of how people should perceive beauty, and what consists of perfection in beauty. According to Dr. Karin Jasper, the media have women encouraging them to be concerned with their outward appearance and how others perceive them by surrounding everyone with the ideal female beauty. (Jasper, 2000) Body image has become a particular concern for young girls and women, often females work diligently to attain the perfect body image advertised in mass media. (Gibbs, 2010) When women are not able to obtain their ideal body goal, many develop negative feelings and become self-conscious about their bodies. Conversely, it is not possible for someone to look like a model in ads, someone without blemishes, scars, or pours. Another study conducted in 2012 showed contemporary media and culture has defined a women’s social desirability in terms of their bodies. For females, this has often resulted in comparing themselves to bodies shown in advertisements, commercials, magazines, etc. however not all body
Today society has never been more aware of the impact the media has on what is considered to be an attractive person. Those who are most vulnerable by what they observe as the American standard of attractiveness and beauty are young females. Their quest to imitate such artificial images of beauty has challenged their health and their lives and has become the concern of many. As a result, advertisements used in the media are featuring more realistic looking people.
“Medieval noblewomen swallowed arsenic and dabbed on bats' blood to improve their complexions; 18th-century Americans prized the warm urine of young boys to erase their freckles; Victorian ladies removed their ribs to give themselves a wasp waist.” 5 Even from medieval times, the extent to which women have gone to achieve ‘ideal beauty’ is extreme. In the 21st century, Americans spend more money on beauty related product than they do on their education, creating a 160 billion dollar a year global industry, all in the name of ‘perfection.’ 5 Intensification of body image ideals has increased through media and manipulation in the advertising industry, due to the portrayal of women, leading to the creation of a 20 billion dollar cosmetic surgery industry. Driven and fueled by sexual instinct and desire to achieve perfection, images of women in advertising will not cease to hold a huge amount of power over the everyday woman who spends her life chasing an ideal, which does not exist, often leading to psychological and physical effects which can last a lifetime.
“[In] a poll done by the American Association of University Women (AAUW) of 3,000 fourth to tenth graders revealed that most girls can’t look in a mirror and say, ‘I’m pretty!’ or even ‘I’m okay!’”(Cordes 4). Social media, avenues of peer and parental influences, and role models of “beauty” cause young girls of today’s society to develop distorted views of beauty for themselves. America over time has reached a level that depicts beauty as an unrealistic and unachievable model of the “perfect beautiful girl.” According to research by Shelly Grabe, Janet Shibley Hyde—both staff of the Department of Psychology at the University of Wisconsin-Madison—and L. Monique Ward of the Department of Psychology at the University of Michigan, half of the population of females younger than twenty-four confess to being dissatisfied with the way they look (Grabe, Hyde, and Ward 460). Females of today’s society look to their culture to derive what exactly beauty is, and recently the depiction of beauty has been tainted. There is a plethora of speculated causes for this trend of negative self-perception in young females, and many of these causes eventually lead to dangerous extreme measures by girls striving to reach the “idealized level of beauty.”
Women and adolescent girls are exposed, daily, to the media's portrayal of perfect beauty. After being bombarded with images of beautiful women with perfect figures and porcelain skin, this has had an effect on the way women and young girls portray their own bodies. This, in return, causes a drive for thinness which, ultimately, can ignite feelings of dissatisfaction which can cause eating disorders and poor health decisions. This epidemic has captivated many women and adolescents as they go through tremendous lengths to achieve what the media has defined as beautiful. Consequently, the media, and the distorted images they parade, is causing women and adolescents to become dissatisfied with their bodies. Women and adolescents girls are spending endless time and money, desperately, to get this look that the media has portrayed to be perfect, however not only is the media using advance technology to distort the images we see, they are distorting our minds which is causing bodily dissatisfaction. And the extent that women and adolescent girls place on themselves and their bodies to attain perfection, can cause massive stress and can be a risk to health.
While women have made significant advances over the past decades, the culture at large never fails to place a strong emphasis on the way women look. The new standards for beauty are ultimately causing dramatic influences on adolescent females and their body image. Anyone who is familiar with American culture knows that these new standards for beauty is proliferated through the media. No matter the source, we are constantly surrounded by all kinds of media, and we continue to construct ourselves based on the images we see through the media. The more young girls are surrounded by the “thin ideal” kind of media, the more they will continue to be dissatisfied with their bodies and themselves. Thi...
Look at all the images we see with tanned, shiny, thin bodies glowing and shimmering; the women with perfect jaw lines, makeup, and whose faces that never really age for many years that have passed them, yet they stay as beautiful as ever. Does any of it make sense or sounds familiar? The results lead to many women spending thousands of money and time to make themselves a beauty queen. Toddlers, teens, and women are drawn into what the media portrays of an ideal woman: unhealthy and its body image. We are so caught up with the media and it’s “perfection” we see in it, it is self destruction.
In today’s society individuals in the United States are bombarded with media and its advertisements. There are various forms in which you can be exposed to media including the television, radio, movies, magazines, billboards, newspapers, and even your computer. On a daily basis individuals are being exposed and consuming an average of ten hours and seventeen minutes of media and about three thousand advertisements a day. In those ten hours we are exposed to things such as the unrealistic beauty standards from cosmetic, and fashion advertisements, as well as violence from television shows and video games. Our country has created a culture that is obsessed with looks and possessions; they have created a false reality and happiness for individuals,
Thinner and thinner models are being used in combination with Photoshop, creating an impossible beauty ideal that is affecting the physical and emotional health of women in our society. The typical fashion model presented in advertisements has protruding hip bones and an androgynous body shape due to dangerously low body fat. They are slimmed and smoothed further in images by the use of Photoshop. The documentary MissRepresentation points out, “you never see a photograph in the media of a woman considered beautiful that hasn’t been digitally altered to make her absolutely inhumanely perfect”.
Our world is surrounded with unlimited advertisements through mass media aimed at America’s youth with documented proof pertaining to the noticeable impact of advertisements and the effects on the health, behavior and attitudes targeted at children and adolescent. Media continues to play an extensive role from the time we open our eyes until we go to bed, and succeeds in creating a huge impact on today’s society. Impacts that result in changes in their sexual attitude, suffer from body issues, and children exposed to violence, because of Medias over-powering influence that it holds. Research has proven the negative effects that exist as advertising targets the attention of adolescents and the negative effects it brings.