Colleges nation wide have been reporting strong surges in enrollment largely due to baby boomers returning to school. Baby boomers are Americans born between 1946 and 1964. Soldiers returning from WWII caused a rise in the birth rate of the United States, creating a “boom” which is where the term “baby boom” comes from. There were approximately 76 million baby boomers born during that 18 year span. The baby boomer generation is now creating a “boom” in the field of adult education.
In 1954 a record birthrate, a low death rate, and an influx of 144,000 immigrants created the largest one-year population gain in U.S. history. (Thomson Gale) In the United States, the term Baby Boomers commonly applied to people with birth years after World War II and before the Vietnam War. A large part of the cause of the Baby Boom was an after effect of World War II where the bombed out cities and fractured economies increased the needs for goods and services in unprecedented peacetime amounts. America cranked up the exports and supplied the "free world" with goods to rebuild its own economies. Furthermore, in the U.S. the G.I.
Up-to-date consumer research helps companies target specific categories of boomers and develop products that take advantage of the changes in this important generation. Tracking Baby Boomers such as their consumption patterns, voting preferences and annual income has preoccupied demographic forecasters ever since this huge generation came on the scene in postwar America. There is no doubt that the approximately 78 million Boomers, born between 1946 and 1965, and still represent the huge demographic market segments. Now in middle age and in their prime earning years, Baby Boomers' economic influence is reaching its peak and, as in the past, the group continues to shatter the precedents set by earlier age groups: Boomers are... ... middle of paper ... ... parents, who suffered deprivations during World War II and vowed to give their children the things they didn't have. As teenagers, they experienced the new freedoms and conveniences of the 1960s and '70s everything from civil rights to TV dinners to souped-up American cars.
History.com. A&E Television Networks, n.d. Web. 03 Dec. 2013. "Abraham Lincoln Quotes."