Franklins Progress Essay

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Franklins progress Year by year Franklins has done an absolute job and done a great progress. In the beginning Franklins is the second supermarket chain across the world. Between the year 1941to 1978 a huge progress can be seen and by the end of 1978 both the leaders sold about 75 stores to Dairy Farm International which is famous company in Hong Kong. The stores started getting more popular and company is starting enlarging themselves outside the region of Sydney and opened their first store in Victoria. In Queensland they open their store in 1983. The progress goes on increasing year by year and in the year 1989, Franklins expanded their stores and open one more store in South Australia. Also in this year they contracted into the ACT, and …show more content…

This product has completely changed the market scheme as well as shopping habits in Australia. Dry groceries and also frozen perishables are the products sold by No Frills. In the beginning, No Frills was known for its peanut butter, honey and also potato chips but as the company expands they start selling about 800 products in the form of packaged groceries. No Frills become the leader of market as they started providing money back guarantee in 2003. Services given by this brand is unbeatable. As the popularity increases by the advertisements the sale of this brand goes high. No Frills supermarkets are popular among the consumers as 20% of the products are on sale and about 80% customers started purchasing the products. This brand always sell generic as well as private labeled products only. They introduced many innovative ideas to attract the customers. They do not use various sizes to pack the products, they simply sell their products which are packed in one specific size. No Frills work upon one payment method i.e cash or debit as suited by the customer. All the shopping carts consists of coin functioning slot, to assure that all the trolleys are kept on tract after use. These services and new ideas increases a rapid sale year after year. No Frills is serving more than 900 products to their customers

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