1. Introduction
In recent years, foreign banks accelerate their processes of globalisation, especially the entry in emerging market (J Cardenas, JP Graf & P O’Dogherty 2005), so does the Australian banks.
The Australia and New Zealand Banking Group Limited (ANZ) is the 3rd largest bank in Australia and the top 13 bank in the world based on the market capitalization in 2013 (the ANZ Annual report 2013; Banksdaily March 2013). The Global Finance Magazine (May 2013) awards the Australian Best Bank to ANZ Group in 2013. Till 2013, the ANZ already operates among thirty countries and has a quickly and successful expansion in Asian market (ANZ Annual Report 2013). In 21st century, Asia and Latin America are perceived as representatives of the emerging market. Among them, China and Brazil are two most vital and attractive countries in emerging market. However, currently the ANZ only focus on their Asia market and has not expanded to Brazil.
In this report, I would analyses the Business environment in Brazil from five aspects in order to give the more detailed information and better knowledge to Michael Smith, the CEO of ANZ Group and help he understand this potential market well.
This paper contains four parts. After the introduction, there is the brief view of Brazil and followed by the five key country-level and industry-specific environmental factors analysis. At last, a brief recommendation would be given.
2. Overview of Brazil
Brazil is the largest country in Latin America and the fifth largest country in the world by both geographic area and population (The World Bank 2012). In last decades, the Brazil is growing its presence and importance in the world affairs and market via the steadily increasing in national economy and s...
... middle of paper ...
...nal tax: Brazil Highlights 2013”
Ford Benjamin (2012), “Country Profile: Brazil”, Export Finance &Insurance Corporation Australian Government, May 2012
Doing Business (2013), “Enforcing Contract in Brazil”
Jelmayer Rogerio(2014), “Brazil's Central Bank President Says Monetary Policy Is Working: Tombini Cites Slowing Inflation, Says Government Needs to Do More to Spur Economic Growth”, The Wall Street Journal, 24 Jan
Brazil is the largest country in South America and in Latin America, fifth largest in the world. It is one of the more diverse countries in the world, with different cultures and ethnicities. Brazil’s type of government is a Federal Republic. Brazil is on its way to growing out of its emerging market status and becoming one of the richest and most developed countries on earth. Brazil’s human, mineral, and agricultural resources are on par with those of the United States and Canada, and it has a few great opportunities to take advantage of in order to continue the growth it’s been experiencing over the past 20 years. Brazil, known for its natural resources, find in energy one of the country’s main ways of resources, being either oil and natural gas or biofuels and solar/wind power.
Globalisation has been crucial to the economic and social development of Brazil. In the late twentieth century Brazil face years of economic, political and social instability experiencing high inflation, high income inequality and rapidly growing poverty. However after a change of government in the 1990s and large structural changes in both the economic and social landscapes, the brazilian economy has been experiencing a growing middle class and reduced income gap. Since the start of the 21st century, brazil has benefitted from the move to a more global economy.
The first chapter focuses on Brazil’s founding and history up until present. When the Portuguese were blown off course to Asia onto the coasts of Brazil in 1500, the Portuguese knew they had found a land filled with opportunities. The main attraction was the abundance of brazilwood which could be used for manufacturing luxurious fabrics in Europe. Over the centuries, exploration led to the discovery of more resources such as sugar, coffee, and precious metals that had made it a sought after country for colonization. Even to this day, Brazil maintains the image of a land with limitless resources since the recent discovery of oil and gas reserves and other commodities.
Westpac Institutional Bank May 2010, ‘Westpac Market Insights Australia, New Zealand, G3 & China’. Retrieved June 6th, 2010 from - http://www.westpac.com.au/about-westpac/media/reports/australian-economic-reports/
Brazil is both the largest and most populous country in South America. It is the 5th largest country worldwide in terms of both area (more than 8.5 Mio. km2 ) and habitants (appr. 190 million). The largest city is Sao Paulo which is simultaneously the country's capital; official language is Portuguese. According to the WorldBank classification for countries, Brazil - with a GDP of 1,5 bn. US $ in 2005 and a per capita GPD of appr. 8.500 US - can be considered as an upper middle income country and therefore classified as an industrializing country, aligned with the classification as one of the big emerging markets (BEM) next to Argentina and Mexico. Per capita income is constantly increasing as well as literacy rate (current illiteracy rate 8%). Due to its high population rate (large labour pool), its vast natural resources and its geographical position in the centre of South America, it bears enormous growth potential in the near future. Aligned with an increasing currency stability, international companies have heavily invested in Brazil during the past decade. According to CIA World Factbook, Brazil has the 11th largest PPP in 2004 worldwide and today has a well established middle income economy with wide variations in levels of development. Thus, today Brazil is South America's leading economic power and a regional leader.
Technological change, change in economic climate, natural occurrences and such-like are matters that concern the macro-environment of a business. These external, uncontrollable, influences can and will impact hugely on the success or failure of a business. One of the tools that are applicable in considering these factors is PESTLE. Political; Environmental; Social; Technological; Legal and Economic considerations will need to be engaged in order to prepare the business for macro-environmental influences. For this reason, PESTLE will be the most appropriate tool to use to identify and outline the main macro-environmental factors that may affect my business.
Brazil is located in Eastern South America, bordering the Atlantic Ocean. It is slightly smaller than the U.S., with bordering countries Argentina, Bolivia, Columbia, French Guyana, Guyana, Paraguay, Peru, Suriname, Uruguay, and Venezuela. It has many natural resources, including bauxite, gold, iron ore, manganese, nickel, phosphates, platinum, tin, uranium, petroleum, hydropower, and timber. The climate is tropical in the north, but temperate in the south. The terrain consists of mostly flat to rolling lowlands, with some plains, hills, mountains, and a narrow coastal belt. In recent years, environmentalists have become increasingly concerned over the future of the Amazon region, where human life has threatened the world's largest intact rain forest. Brasilia is the capital and main source of modern industry.
In the current economic times the development and growth of any economy has come to a near stop or at least to a drastic slow down. The face of the global economic environment has changed and many new countries are starting to change the way their country and the rest of the world does business. One such nation is Brazil, who has turned around their own economic troubles and is becoming one of the fastest growing economies in the world (World Factbook). Brazil has started developing its economy and using the opportunity to achieve a level of respect in the world.
In conclusion, the idea of globalisation, the process where companies develop themselves internationally is one of the current issues of our generation. Globalisation has been caused because of many factors, such as reduced protection, the reduction of tariffs and quotas and new developments in information and transportation technology. Consequently these factors that cause the globalisation of Australian businesses also result in many costs and benefits. The key costs and benefits are free trade, the result of removing trade barriers and the environmental costs that are caused by pollution from factories. Overall, a positive outcome will arise if the globalisation of Australian business continues.
Eichengreen, Barry. Globalizing Capital: A History of the International Monetary System. Princeton, NJ: Princeton University Press, 1996.
In 1999, following the transition to civilian rule and after an inspirational visit to Brazil to study the emerging manufacturing sector, the business made a strategic decision to transit from a trading based business into a fully fledged manufacturing organization. In a country where imports constitute the vast majority of consumed goods, a clear gap existed for a manufacturing organization that could meet the 'basic needs' of a vast and fast growing population.
In the case of Brazil, nowadays this is one of the most attractive markets in the world, recently Brazil has experienced strong economic growth; analysts argue with Russia, China and India (BRIC) Brazil will be the largest and most influential economies in near future. Notwithstanding, the promissory economic future, investment in Brazil has some threats and risks that should be taking into account: exist some grade of cultural difference between both countries that could affect the profitability of investment; however this will be a good option to invest in brazil, the suggestion is focus in most important cities ( Rio and Sao Paulo).
Brazil is known to be South America’s most influential country, one of the world’s largest democracies, and it is regarded as an economic giant. Brazil is said to have the 8th largest economy in the world by its titular GDP. Brazil operates a mixed economy as it has properties from both market-based capitalism and socialist planned. The mixed economy comprises of agriculture, mining and manufacturing sectors. Even though some industries, have been privatized such as railroads and utilities, the government still holds a massive control over in other industries.
The country of Brazil is comprised of 159 million people (1997). There are estimated to be around 150,000 indigenous people that live in the Amazon jungle. One third of the population works in agriculture and tends to have lower incomes and worse living conditions than the rest of the population. Mining is also a large industry and Brazil is the leading producer of iron ore. Many of these colonies are run by foreign companies who employ both workers from their own countries and native people. The unemployment rate runs about 7.5% and the literacy rate runs about 70%. However, it is a known fact that many of these numbers are made up by the Brazilian government. The real literacy rate runs around 30-50% and the unemployment rate is certainly higher.
Brazil is a diverse and enormous country. There are large, medium and small sized aities that stretch from coast. From Brazilian cit...