Ford's Argumentative Essay

Branding is the most important part of any business, large or small. An effective brand strategy gives a major edge in a competitive market. When a business puts a brand out their putting out a promise to their customers. They want the people to know that their brand is right for them and it differentiates from the competitors. With this they have to get into the customers heads. Brands are to per sway you to buy that is right for them. So, putting out slogans or images that makes their minds lean towards buying. I believe that brands are invading our brains and it’s done without you knowing. Ford has to do this to say competitive.

Globalization is hard for businesses because of the rising prices for oil and that is cuts into profits. When it comes to playing with the big boys there is a few factors that help Ford to stay successful. First off a good brand image is a must. Ford Motor Co. brand has changed throughout its 114-year history. The corporate logos are one of the most recognizable around the world. The first Ford model A was sold in 1903. The slogan at the time was “Don’t experiment: just buy a Ford”. To me Ford didn’t want people to try out other cars. In 1909 following the release of the Model T, Ford adopted a symbol that highlights Ford’s durable and reliable automobiles and a slogan “High priced quality in a low-priced

The oval logo represented the automaker’s commitment to economy and reliability. Then the oval logo got a new look with a blue back ground, with white letters. Throughout the years with this very logo Ford had different slogans: “Value Far Above the Price”, “The Beauty of Fine Upholstery”, “Get the Facts and You’ll Get a Ford!”, “There’s a Ford in Your Future!”, “Ford’s out Front” and “The American Road”. All of these represent different things but all mean the same thing, you buy a Ford then you buy quality, reliability or whatever the branding meant to