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Ford and Toyota: Who Has the Advantage?

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The companies I selected were Ford Motor Company and its top competitor Toyota Motor Corporation. I selected these companies due to the fact that I’m in the process of purchasing a car. I wanted to view the companies’ background to see if they were advancing with technology as well as safety. I selected these companies also to see which has had the most recalls.

Background of Companies

Ford Motor Company is the largest automotive manufactures in the world. Ford became an official business on June 16, 1903 it was founded by Henry Ford. It is located in Dearborn, Michigan; it also operates throughout the United States and Europe. The company’s website is http://www.ford.com. Ford employs over 175,000 people. Since 1903, Ford has produced over 260 million vehicles. “The company engages in engineering, research and development primarily to improve the performance (including fuel efficiency), safety, customer satisfaction, and to develop new products.”(House, 2010, p. 5) Ford expanded their engineering capabilities by introducing MyFord Touch and the next-generation of SYNC technology that helps drivers access and personalize vehicle settings by using a mixture of graphic, touch, and voice user interfaces. Ford’s top competitor is Toyota Industries Corporation operates in Japan and the United States. Toyota was founded on August 28, 1937. Toyota is headquartered in Aichi, Japan and employs over 38,000 people. Toyota Industries’ primarily assembles compact and midsize automobiles. In 2010, Toyota announced two safeties recalls they suspended sales on eight model vehicles. “The defect was mechanical sticking of the accelerator pedal causing unintended acceleration. Toyota has announced recalls of 5.2 million vehicles for ped...

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