Ford and Toyota: Who Has the Advantage?

1343 Words3 Pages
bulb-icon

Recommended: Toyota Manufacturing companies

The companies I selected were Ford Motor Company and its top competitor Toyota Motor Corporation. I selected these companies due to the fact that I’m in the process of purchasing a car. I wanted to view the companies’ background to see if they were advancing with technology as well as safety. I selected these companies also to see which has had the most recalls.

Background of Companies

Ford Motor Company is the largest automotive manufactures in the world. Ford became an official business on June 16, 1903 it was founded by Henry Ford. It is located in Dearborn, Michigan; it also operates throughout the United States and Europe. The company’s website is http://www.ford.com. Ford employs over 175,000 people. Since 1903, Ford has produced over 260 million vehicles. “The company engages in engineering, research and development primarily to improve the performance (including fuel efficiency), safety, customer satisfaction, and to develop new products.”(House, 2010, p. 5) Ford expanded their engineering capabilities by introducing MyFord Touch and the next-generation of SYNC technology that helps drivers access and personalize vehicle settings by using a mixture of graphic, touch, and voice user interfaces. Ford’s top competitor is Toyota Industries Corporation operates in Japan and the United States. Toyota was founded on August 28, 1937. Toyota is headquartered in Aichi, Japan and employs over 38,000 people. Toyota Industries’ primarily assembles compact and midsize automobiles. In 2010, Toyota announced two safeties recalls they suspended sales on eight model vehicles. “The defect was mechanical sticking of the accelerator pedal causing unintended acceleration. Toyota has announced recalls of 5.2 million vehicles for ped...

... middle of paper ...

...WOT Analysis, 1-11.

Retrieved from EBSCOhost.

DATAMONITOR: Toyota Motor Corporation. (2010). Toyota Motor, Inc. SWOT Analysis, 1-

10. Retrieved from EBSCOhost.

Design. (2009, January 26). Retrieved March 3, 2011, from Ford:

http://www.ford.com/innovation/auto-design.

House, Norman. (1989). the Globalization of the Motor Vehicle Manufacturing Indust.

Planning Review, 17(1), 34. Retrieved February 2, 2011, from ABI/INFORM Trade &

Industry. (Document ID: 729880).

Jacobs, F. R., & Chase, R. B. (2011). Operations and Supply Chain Management 13th Ed. New

York: McGraw-Hill.

Johnson, D. (2001, November 2). Ford Motor Company and Caterpillar form logistics alliance.

Retrieved March 24, 2011, from Ford Motor Media : www.media.ford.com

Stamm, v. B. (2003). Mangaging, Innovation, Design, and Creativity. West Sussex, England:

John Wiley & Sons Ltd.

Show More
Related

  • Ford Motor Company

    1589 Words  | 4 Pages

    Until recently, the Ford Motor Company has been one of the most dynastic of American enterprises, a factor which has both benefited the company and has brought it to the brink of disaster. Today Ford is the second largest manufacturer of automobiles and trucks in the world, and it’s operations are well diversified, both operationally and geographically. The company operates the worlds second largest finance company in the world, and is a major producer of tractors, glass and steel. It is most prominent in the US, but also has plants in Canada, Britain and Germany, and facilities in over 100 countries.

    Read More

  • Space Age Furniture Company

    2441 Words  | 5 Pages

    Vonderembse, M.A. & White, G. P. (2013). Operations Management. San Diego, Ca: Bridgepoint Education, Inc.

    Read More

  • Chevy vs. Ford

    615 Words  | 2 Pages

    Under Armour and Nike are very close competitors in the athletic wear for sports and recreational use. Both Under Armour and Nike have goods and bads but at the end of the day Under Armour is a better company, with a better clothes line. Nike came out over thirty years before Under Armour, but Under Armour has by far surpassed Nike in popularity and style. In another thirty years when Under Armour has been out as long as Nike today, Under Armour will be more superior than Nike in the athletic field. Nike will eventually be over ran by nike and will be a small company like Adidas

    Read More

  • Business Model of Toyota

    409 Words  | 1 Pages

    As one of the leading automobile manufacturers in the world, Toyota ranks within the top three worldwide. Due to their unique business model, they are now have a market share of 14% in the first four months of this year. That is an astonishing 2.3% jump from the previous year. According to Autodata.com, the Toyota City based automaker ranks fourth in United States sales.

    Read More

  • Executive Summary of the Ford Motor Company

    2126 Words  | 5 Pages

    Ford Motor Company has been and till the date is known as the king of innovations in the automobile industry. Their research & development department and innovation of interchangeable parts in moving assembly lines resulted in extraordinary global extension for them. They are an old heritage who ruled and still doing impressive jobs in the global automobile market. Some prestigious motor brands are also owned by Ford.

    Read More

  • Operations Management Theory: Reconciling Capacity and Demand

    1656 Words  | 4 Pages

    Slack, N., Chambers, S., Johnston, R., Betts, A.,(2009). Operations and process management: Second edition. Harlow: Pearson Education Limited

    Read More

  • Activity-Based Costing ( ABC )

    3359 Words  | 7 Pages

    Schonberger, R.J. and E.M. Knod Jr. Operations Management: Continuous Improvement. Richard D. Irwin, 1994, p. 44. 16. Selto, F.H. and D.W. Jasinski. "

    Read More

  • Ford India Case Study

    851 Words  | 2 Pages

    Ford and the Luxury SUV market in Asia "When I take a look at Ford's growth over the next five to 10 years, we believe roughly 60% of the growth will be in the Asia Pacific region," said Dave Schoch, president of Ford's Asia Pacific region. In Asia, China and India are the top two of the favourite markets for foreign car makers. Both these markets offer a lot of variety in terms of ample number of customers belonging to all conceivable economic classes of society. This provides a lot of scope for whichever type of car model you launch in these two markets. China and India will be the big engines for growth, Schoch said.

    Read More

  • Nestle and Vertical Supply Chain

    904 Words  | 2 Pages

    Sethi, S, Yan, H, & Zhang, H. (2005) Inventory And Supply Chain Management With Forecast Updates New York, NY : Springer.

    Read More

  • The "One Ford" Mission

    929 Words  | 2 Pages

    The New York Times Company. (2011, August 3). Ford motor company. Retrieved August 16, 2011, from The new york times: http://topics.nytimes.com/top/news/business/companies/ford_motor_company/index.html

    Read More

  • The U.S. Automobile Industry

    1547 Words  | 4 Pages

    Although “The Big Three” dominate the market, there are other players in this industry, though most operate as foreign branches. A good example of these is The Three Asian companies: Toyota Motor Corp, Honda Motor Co. and Nissan Motor Co. According to Checkonomics (2006) their combined market share in the U.S. had gone up to 40.61% by 2005. As shown in a report by Graduate School of Business, Stanford University (2000), these six shared the market with Volkswagen, although local consumers also imported vehicles from other countries.

    Read More

  • Supply Chain Analysis: Frito-Lay

    1528 Words  | 4 Pages

    Zanjirani F., Rezapour, S. & Kardar, L. (2011) Logistics operations and management concepts and models, 1st ed. London ; Elsevier.

    Read More

  • Ford Motor Company Marketing Strategy

    6262 Words  | 13 Pages

    Ford Motor Company started the last century with a single man envisioning products that would meet the needs of people in a world on the verge of high-gear industrialization. Today, Ford Motor Company is a family of automotive brands consisting of: Ford, Lincoln, Mercury, Mazda, Jaguar, Land Rover, Aston Martin, and Volvo. The company is beginning its second century of existence with a worldwide organization that retains and expands Henry Ford's heritage by developing products that serve the varying and ever-changing needs of people in the global community.

    Read More

  • Operations Management: McDonald's Competitive Advantage

    3031 Words  | 7 Pages

    Coyle, J., Langley, C., Gibson, B., Novack, R. and Bardi, E. (2008).Supply Chain Management: A Logistics Perspective. 8th ed. Cengage Learning, p.366.

    Read More

  • Business Forecast

    1434 Words  | 3 Pages

    University of Phoenix(Ed.).(2003) Operations management for competitive advantage[University of Phoenix custom edition e-text]. New York: McGraw-Hill. Retrieved February 01, 2005, from university of phoenix, Resource, MGT554- operations management website: https://mycampus.phoenix.edu/secure/resource/resource.asp

    Read More

More about Ford and Toyota: Who Has the Advantage?

Open Document