Weaknesses Of Ford Motor Company

Ford Motor Company SWOT Analysis

Ford has been has been at the heart of the American auto industry since its founding in 1903. It has become part of the big three American automotive companies establishing itself as one of the best automobile manufactures in the United States (US). Ford comes with a built tough attitude that has propelled them to the height of the American truck market. With this strength also comes opportunities from external sources. Although Ford has its strengths it does not come without any weakness. Furthermore, these weaknesses can open the company up to threats from the outside world, which they will have to address. Ford’s built strong brand image has been one of the companies many strengths. This image of dependable American made trucks has drove them to acquire a high market

One of these weaknesses being their inability to advertise to upscale citizens. There is a market in the US for luxurious cars that the upper middle and high class demand for. Although Ford establishes itself as a durable and blue collar brand it is missing out on the whole upscale market as it doesn’t have a perceived brand name as high quality luxurious car manufacture. This is a market that competitors have taken advantage of. Companies like Chrysler and General Motors have shifted to producing high grade cars for the upscale consumer. This has resulted in Chrysler and General Motors making profits and enjoying greater market share that Ford can’t tap into. Although ford has attempted to advertise and compete in this market it isn’t successful as their culture is so deeply embedded in them that they cannot reach out to high scale consumers in an effective manner. Ford’s inability to reach these consumers has taken away the chance for them to gain market share in the overall car sector and has denied them the opportunity to tap into the profits that the upscale automobile sector can