Ford Motor Company

1155 Words3 Pages

Brief History
Ford Motor Company is one of the greatest and most successful automobile manufactures (Bryant University, 2004). It was founded in 1903 in Detroit, Michigan by Henry Ford, an innovative individual credited with the introduction of mass production through his assembly line. The Model A was the first car off its production line, and sold for $850. Its considerably low prices and stellar performance of its vehicles ensured that Ford made a steady progress into the global arena, expanding into European nations such as Germany, France and the United Kingdom. The company’s mission and vision revolves around the context of “One Ford”; that is, one team, one plan, one goal-whereby the overall vision is to deliver profitable growth for all (Ford, 2014). Its social responsibility statement is to create long-term value as a corporate citizen. The company believes that it is only as strong as the community in which it operates within (Ford, 2014).
Market Share and Competition
According to CSRwire (2014), the Ford Motor Company currently operations across six continents, and has got over 70 manufacturing plants worldwide. Its market share as of 2002 was about 15.3% in the United States, and 7.9% in Europe (Ford, 2014). According to the Forbes Magazine (2011), Ford’s key industry US competitors include General Motors and Chrysler, while internationally, Ford is rivaled by BMW, Daimler, Toyota, Honda, among several others.
Organizational Leadership
The company’s organizational leadership is presently geared towards the promotion of sustainable development. Its efforts have seen the company reduce the usage of water and oil I its plants globally as its strives to build environmentally-friendly products.
Macro-environment Analysi...

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...ure and marketing mix. It has increased custom-focused production geared towards value addition. Over and above, the Ford Motor company maintains the goal and objective of working together as a team to profitable grow for all.

Works Cited

Bryant University. (2004). History of Ford Motor Company. Bryant University. Accessed on 10th June, 2014 from http://web.bryant.edu/~ehu/h364proj/fall_97/lushing/Ford.html
CSRwire. (2014). CSR Profile of Ford Motor Company. CSRwire. Accessed on 10th June, 2014 from http://www.csrwire.com/members/12932-Ford-Motor-Company
Ford Motor Company. (2014). Accessed on 10th June, 2014 from http://corporate.ford.com/
Narrative Science. (2011). Forbes Earnings Preview: Ford Motor Company. The Forbes Magazine. Accessed on 10th June, 2014 from http://www.forbes.com/sites/narrativescience/2011/10/21/forbes-earnings-preview-ford-motor-company/

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Ford Motor Company