Ford Motor Compnay
HISTORY
Henry Ford was an engineer from Detroit, Michigan who had an idea. By 1902, Ford had attempted several times to produce a gas powered vehicle, but with little capital, he realized that his attempts were futile. Ford approached a man by the name of Alexander T. Malcomson about the possibility of manufacturing an automobile. Malcomson, a friend of the family and wealthy coal merchant was reluctant at first but finally agreed with Ford, and decided to assit Ford financially with his endeavor. With Malcomsons investment and Ford's engineering skills a partnership was formed and in mid June of 1903, papers of incorporation for the Ford Motor Company were filed in Dearborn, Michigan.
Despite nearing bankruptcy on a few occasions, the company finally took off with the launch of their first car- the Model A, and by 1920 approximately 60% of all automobiles on the road were Ford. Today Ford is the largest truck maker and the number two manufacturer of cars in North America, producing an average of eight cars or trucks per minute. The Ford Motor Company employs 371 702 people at over 2400 branches in 33 countries and sells automobiles in over 200 markets.
VISION STATEMENT
Our vision is to be the world's
leading automotive company, from the viewpoint
of our customers, shareholders and employees.
Consumer focus, strong global brands, leading quality and values, nimble leadership and teamwork, corporate citizenship, and a passion for growth are the key elements of Ford's "Vision and Strategy Pyramid" (see appendix) of becoming the world's leading consumer based company that provides automotive products and services. This pyramid provides a summary of the ways that Ford is upholding it's commitment to success. The foundation of this pyramid, and the root of Ford's vision statement is the consumer. It is this consumer based focus the has been the key to Ford's transformation, growth and success over the years.
FORD'S COMPETITIVE ADVANTAGES
Today's automotive industry in very competitive. Ford has had to find ways to keep ahead of the following major companies: BANC ONE, Bank America, BMW, Budget Group, Chrysler, Daimler-Benz, Enterprise Rent-a-Car, General Motors, Honda, Hyundai, Isuzu, Mack Trucks, Mitsubishi, Nissan, Peugeot, Saab, Suzuki, Toyota, Volkswagen and many others. Ford has developed a number...
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...ded its highest sports car sales in the company's 75-year history. By maintaining these qualities and trends, Ford Motor Company continues to improve, transform and grow keeping ahead of today's vehicle market. Ford continues to research public trends and to expand and improve accordingly. An excellent example of how Ford performed a customer needs analysis and manufactured an automobile following all of today's trends, is the Ford Focus. (See appendix with regards to the comparison of the Ford Focus and the Honda Civic.) Ford's research led them to expect that men will be nearly a half-inch taller and women a quarter-inch taller in 2000 than they were in 1990. Following these guidelines, they provided extra roominess and comfort in the Focus that future customers require. "Buying a small car doesn't have to mean making compromises – in comfort, roominess, appearance, driving character, safety or value. Focus combines these elements so there are no compromises." (Jim O'Connor, Ford Vice President and Ford Division President.) The Ford Motor Company will continue to be one of the leading car and truck manufactures in the world by enforcing these trends. FOR NOW. FOREVER.
Henry Ford1863-1947Henry Ford's parents left Ireland during the potato famine and settled in the Detroit area in the 1840s. Ford was born in what is now Dearborn, Michigan. His formal education was limited, but even as a youngster, he was handy with machinery. He worked for the Detroit Edison company, advancing from machine-shop apprentice to chief engineer. In 1893, Ford built a gasoline engine, and within a few years, an automobile, still a novelty item of the rich or do-it-yourself engineers. In 1899 Ford left Edison to help run the Detroit Automobile Company. Cars were still built essentially one at a time. Ford hoped to incorporate ideas from other industries -- standardized parts as Eli Whitney had used with gun manufacturing, or assembly line methods George Eastman tried in photo processing -- to make the process more efficient. This idea struck others in his field as nutty, so before long, Ford quite Detroit Automobile Company and began to build his own racing cars. They were good enough to attract backers and even partners, and in 1903, he set up the Ford Motor Company.He still met resistance to his ideas for mass production of a car the average worker could afford. But he stuck to his goal and finally in 1908, began production of the Model T. Ford gradually adapted the production line until in 1913, his plant incorporated the first moving assembly line. Demand for the affordable car soared even as production went up: before Ford stopped making the model T in 1927, 15 million had been sold, and Ford had become the leading auto manufacturer in the country. In addition to the moving assembly line, Ford revolutionized the auto industry by increasing the pay and decreasing the hours of his employees, ensuring he could get enough and the best workers. During the Model T era, Ford bought out his shareholders so he had complete financial control of the now vast corporation. He continued to innovate, but competitors (growing more powerful though fewer in number) began to cut into Ford's market share.Ford became interested in politics and as a successful and powerful business leader, was sometimes a participant in political affairs. In 1915, he funded a trip to Europe, where World War I was raging. He and about 170 others went -- without government support or approval -- to seek peace.
started up in 1903. Of course, it wasn’t all smooth sailing. George Baldwin Selden, an inventor, earned himself a patent for the automobile in 1895. This halted production of the Model A almost entirely. Ford eventually gained the support of other carmakers and eventually shut down the Selden Patent. Henry Ford faced many other challenges including greedy employees, failed model t prototypes and many more things. However, Ford also had his Triumphs in some of the things he's most famous for. First, Ford invented the assembly line. Before, one car would be assembled at a time bringing all the parts around to one place. Ford’s assembly line changed this. Now they could make and mass produce several cars at a time. Heres how it works: a bare chassis would roll down a conveyor. Along the way the engine, wheels, body, and a black paint job would be applied. Going along with the assembly line, Ford was also able to make a cheap, easy to fix,
After two unsuccessful attempts to establish a company to manufacture automobiles, the Ford Motor Company was founded in 1903 with Henry Ford as vice-president and chief engineer. (Editors 9.) The small company produced only a few cars a day at the Ford factory on Mack Avenue in Detroit. Groups of two or three men worked on each car from components ordered in by other companies. (Yenne 45)
Ford is one of the leading automotive manufacturers in the world, in total FOMOCO (Ford Motor Company) sold nearly 5.7 million vehicles globally in 2011, which includes a 16.5% market share in the United States of America. Using the help of an extensive network of suppliers around the world.
Model T’s were everywhere in America, even long after Ford stopped production in 1927. (Henry) While Ford was the number one brand, selling the most cars throughout the early 1900’s, the Model T created a new industry that is distinctly American; the auto industry. Three manufacturers, Ford, General Motors, and Chrysler dominated the American auto industry, and all three companies still produce cars today. The Model T gave birth to the competitive auto market. To this day, car companies in America are constantly racing to innovate, improve, and outsell their competitors. Manufacturing of cars “became the backbone of a new consumer goods-oriented society. By the mid-1920s it ranked first in value of product, and in 1982 it provided one out of every six jobs in the United States.” (history –idk yet) The demand for cars also resulted in a booming petroleum industry, and a high demand for metals, like steel. ( History idk yet) Furthermore, with so many people driving cars, construction of roads was necessary. The popularity of automobiles set off a chain reaction that created new opportunities all across the country. All sections of the modern automotive industry, from marketing to manufacturing, as well industries like petroleum refining, steel production, and road construction, can trace their beginnings to the Ford Model
When Henry Ford was born on June 30th, 1863, neither him nor anyone for that matter, knew what an important role he would take in the future of mankind. Ford saw his first car when he was 12. He and his father where riding into Detroit at the time. At that moment, he knew what he wanted to do with his life: he wanted to make a difference in the automobile industry. Through out his life, he achieved this in an extraordinary way. That is why he will always be remembered in everyone’s heart. Whenever you drive down the road in your car, you can thank all of it to Henry Ford. Through his life he accomplished extraordinary achievements such as going from a poor farm boy to a wealthy inventor who helped Thomas Edison. When he was a young man, he figured out how to use simple inventions, such as the light bulb. He then taught himself the design of a steamboat engine. His goal was to build a horse-less carriage. He had come up with several designs and in 1896, he produced his first car, the Model A. When Ford’s first car came out, he had been interviewed by a reporter and when asked about the history of the car, he had said “History is more or less bunk.” Ford worked in Thomas Edison’s factory for years and the left to become an apprentice for a car-producer in Detroit. While working there, he established how he was going to make the car.
The auto industry has always been something Americans have been proud about. The industry employs tens of thousands of workers across the country with a good wage and great benefits. Ford, GM and Chrysler, or the Big 3 as they are sometimes known, are brands that can be recognized around the world. But with increased competition from foreign automakers and the constant battle to stay profitable, there have been some challenges that have plagued the industry.
Ford Motor Company has been and till the date is known as the king of innovations in the automobile industry. Their research & development department and innovation of interchangeable parts in moving assembly lines resulted in extraordinary global extension for them. They are an old heritage who ruled and still doing impressive jobs in the global automobile market. Some prestigious motor brands are also owned by Ford.
Ford’s production plants rely on very high-tech computers and automated assembly. It takes a significant financial investment and time to reconfigure a production plant after a vehicle model is setup for assembly. Ford has made this mistake in the past and surprisingly hasn’t learned the valuable lesson as evidence from the hybrid revolution their missing out on today. Between 1927 and 1928, Ford set in motion their “1928 Plan” of establishing worldwide operations. Unfortunately, the strategic plan didn’t account for economic factors in Europe driving the demand for smaller vehicles. Henry Ford established plants in Europe for the larger North American model A. Their market share in 1929 was 5.7% in England and 7.2% in France (Dassbach, 1988). Economic changes can wreak havoc on a corporation’s bottom line and profitability as well as their brand.
The Ford Motor Company inspired a manufacturing revolution with its mass production assembly lines in the early 20th century. Ford and Lincoln are one of world's most well known automotive brands, most known for the Ford Mustang, and F-Series pickup trucks. Henry Ford incorporated Ford Motor Company in 1903 at Dearborn, Michigan. Ford Motor Company is known as one of the largest automobile companies in the world. (DATAMONITOR: Ford Motor Company, 2010 p. 4). Since 1980, Ford has been able to remove $5 billion from its operating cost (Brady, 1986, p. 8). The Ford Motor Company has around 181,000 employees and 65 plants worldwide using the automotive brands Ford and Lincoln (FMC Annual Report 2013, p.149).
The Ford Motor Company has gone through various strategic challenges especially during the recent harsh economic spells that have been witnessed. However despite all these tough times, Ford can be counted among the most financially stable American automobile manufacturers. This company holds sufficient resources to carry on with its operations through to the year 2015, providing we do not experience any unseen problems in our global markets. Financial analysts have projected that our company is not going to need any government funding in the near future not unless our sales for 2015 fall below 12 million.
Since stress can seriously damage individuals’ health and well-being in this paper, the researcher will identify stress, the causes, and treatment.
Ford Motor Company current mission statement is “committed to provide personal mobility for people around the world”. With that in mind their vision is to become the world’s leading Consumer Company for automotive products and services. By improving everything they do, the company provide superior returns to their shareholders (Vision, Mission, Values).
Ford- focused differentiation, medium pricing, breadth of product line is high. A strength is their pick-up truck market share, a weakness is perceived reliability and styling on some of the lines.
Ford is forecasting that 2010 sales in industry will rise to between 11.5 million and 12.5 million vehicles, up considerably from last year’s 8.4 million. Boudette, and Dolan, 2010). Ford is about to launch its smaller vehicles; less than two years ago Ford Motor’s plant in Mexico was building big pick-up trucks. But Ford has retooled to produce Ford’s small Fiesta car, due to go on sale in America for the first time in June. Simon, 2010).Mulally is the architect of Ford’s remarkable recovery in its fortunes.