Ford Case Analysis

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One Ford Vision and Mission One Team Ford aims at a lean team of people working together to foster automotive leadership in a global platform, as measured by: investor, employee, customer, dealer, union/council, supplier, and customer satisfaction. One Plan • Acceleration of development through innovative products which suit customer needs and wants. • Aggressive restructuring of the firm in order to maximize on profits with consideration of changing model mix and customer demand • Effective service delivery through team work • Improving the balance sheet with investment in financing the firm’s plan One Goal The firm targets delivering profitability for the firm and bringing satisfaction to all. Objectives • To sell vehicles to increase the firm’s profitability and provide jobs to the public • To lead as the number one manufacturer and seller of vehicles • To minimize costs of production and maximize on profits of the firm External Opportunities and Threats Opportunities Increasing fuel prices: Ford has delved in embracing environmental conservation. The company has focussed in the production of vehicles with fuel-efficient engines. Car models such as the Ford Fiesta and the Ford Focus ECOnetic are examples of such fuel-efficient hybrid engines (Jurevicius, 2013). With increase in fuel prices, such models from Ford pay off well with customers’ preference to such models. New emission standards: International environmental organizations have set stricter rules as regards to fuel emissions. It is evident that engine emissions account for a considerable amount of environmental pollution through release of smoke. The new rules places Ford at a strategic position to offer solutions in producing environmentally friendly engines. In the... ... middle of paper ... ...ted. Long-term objectives • Penetrating different markets other than the US and Europe. • Maximize on production of fuel-efficient hybrid engines. Strategies • Establishing partnerships with other smaller companies. • Maximize on dominance of the US and European markets. Forecasted costs Both the strategies may cost an estimated $6 billion up from an estimated $4 billion. Forecasted Ratios 2014-12 2015-12 Revenue USD Mil 138, 955 146,264 Gross Margin % 16.0 14.8 Operating Income USD Mil 6,508 6,993 Annual Objectives and Policies • To ensure Ford increases volume sales of vehicles. • To increase profitability in the sale of hybrid engines. • To comply with government regulations so to avoid product recalls. Procedures for strategy review and evaluation. 1. Taking stock of company’s performance in the previous year. 2. Utilizing information from the SWOT analysis.

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