For For ABC Complete Kitchens, Inc., Manufacturing is the Industry of Choice

The descriptive approach along with CRM generated reports will provide the board members with the necessary tools for stewardship of ABC Kitchens, Inc. It will make the organization more efficient, and will generate revenue snapshots at a moments notice.

Marketing is about value creation of the product or service, the more you add value, the more you will get competitive advantage in the competitions in the market. The purpose of marketing is to build and develop strong relationship with the customer in a specific customer segment. In today’s world of business marketing’s role is to provide differentiations of the products and services and capture a strong customers’ focus and build loyalty for long term business commitments. Understanding the core marketplace, identification of needs, want and demand of the customers and coordination of these tasks is the aim of marketing to satisfy the customers. Marketing can easily figure out the satisfaction criteria of the customers, market offerings and value of which customers are keen on.

The information system of the firm refers to managing any type of the info inside the firm with the help of effective technology which varies according to the whole industry. Thus, management of the info helps the firm to develop and improve the decision making process. The management system provides valuable info to the users so as to update their database effectively with a current and accurate status of the operations. It also offers a diverse e-business option which can increase the effectiveness of the info for the company. This system is also important in order to enhance the effectiveness of the firm in its technological development.

TO: ABC Complete Kitchens, Inc. Board of Directors FROM: Racheal Wilburn DATE: May 21, 2014 SUBJECT: Tools and Techniques for Statistical Studies ABC Complete Kitchens, Inc. is only a few months away from opening our plant doors for productions. There are imperative statistic gathering tools and techniques to take into consideration for proper management and proper functionality of operations. These tools and techniques available to assist the plant’s executive team to better conduct statistical analyses for plant productivity evaluation. This evaluation process is necessary for the management and board of directors to know where we stand, not only competitively in our market, but as a thriving company producing quality goods. Our reputable image and our product liability are results of a thorough examination of statistical results.

Customer relationship management or CRM for short is a model for managing a company’s interactions with current and future customers. When CRM is utilized correctly it will increase profitability and customer loyalty, which are both very important to an organization. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. Customer relationship management is very important in many ways to help a company become and stay successful. CRM can help businesses gain a competitive edge through communication, marketing, gathering customer information, social media and mobile technology.

Brand inventory provides up to date itinerary of how a company markets and brands its products. On the other hand, a brand exploratory is an examination undertaken so as to comprehend what consumers feel about the brand. It seeks to conduct a consumer insight research in order to acquire consumers’ feelings and perceptions. This paper looks into the brand exploratory aspect of auditing under the customer-based brand equity (CBBE) model. Customer- Based Brand Equity (CBBE) Model Building and enhancing a strong brand has been found to have profitable rewards in business, it has therefore become a prime priority for many firms.

Therefore a positive and effective PM system has positive outcomes to the organisation. Alsoton & Barbara (2008) mentions that such outcomes include satisfied and productive employees, increases profit and makes the organisation competitive in the market. Prerequisites being in place, the mission of the organisation, its goals and job in question being clear and concrete, gives employees knowledge and overview about the organisation (Aguinis 2012). Having good information about the job helps in performance planning where certain criteria can be established for job success (Mclaughlin, 2007). At the beginning of the planning process, both manager and employee meet to enable congruency in what needs to be accomplished and the reason for it to be accomplished.

Conclusion A business intelligence strategy should be based on input from a wide range of stakeholders, because their input is valuable as it creates better decisions, improved efficiency leading to increased profits. The focus on the strategy must remain business driven throughout the process for it has the greatest chance of success.

As state in the ... ... middle of paper ... ...ormance trend over time relative to the units sold net profit cost of goods sold gross profit, account balance, market share and advertising spending. The positioning map provided us information on the competitive positioning on price and product attributes. Those metrics were useful in the way that they allowed us to figure out how to position our product according to the image we needed to portray in the market. Our research team did wonderful job in providing us information relative to the market trend, product positioning and so much more. Their finding allowed us to update and upgrade our marketing efforts in the way that is desirable and beneficial for the company.

The more details you put into your business plan the more successful you will be in achieving your goals. Important things that should be included in your business plan would be an explanation of your business, an analysis of your competition, estimates of income and expenses, and different types of strategies. (pg. 104). To be successful in creating a business plan you should keep in mind that it is a guide or reference document and not a limitation.