Trends
Current food trends in Japan consist of alcoholic beverages, imported pasta, cookie wafers, snow ice (a type of incredibly sweet ice cream), soft shell shrimp, tea and coffee.
Relations Between Japan and Canada
Japan and Canada share a quite friendly relationship. Political relations between the two countries started in 1929 when Canada opened a legation in Tokyo. The opening of a Japanese embassy in Ottawa in 1950 followed this. Currently, Canada has a consulate in Nagoya and an embassy in Tokyo while Japan owns an embassy in Ottawa and a Consulates-General in Montreal, Calgary, Vancouver and Toronto. Both Canada and Japan are members of the APEC, OECD and G8.
Marketing Strategy of Product into Foreign Market
Product:
To transition Pop Tarts into Japan the box holding the product will now be a cylinder instead of the rectangular prism it started out as. This is because we are changing the shape of the product. Instead of having the flat rectangular pastries filled with some sort of flavouring with the icing on top, the product would not be a long stick filled with the sugary filling and coated all around with the icing. The reason for making this change is because this shape of snack is a lot more popular and desired in Japan. We would change the flavour and promote a flavour that does not currently exist. This new flavour is marshmallow due to the demand and popularity of marshmallows in Japan. The label would have to translate to Japanese, along with the change of the flavour. The colour of the packaging will stay the same colour of blue since this colour is very popular in Japan due to its resemblance of leadership and wisdom.
Price:
In Canada, a box of eight Pop Tarts are sold at an average of $4.50 depending on the ...
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...t would be the same as in the current countries Pop Tarts are sold in. One end of the target market would be children; they would see this product and would be attracted to it due to the promise of a sugary treat. One the other end of the spectrum is adults; they would be attracted to this due to the promise of the low number of calories, zero trans fat high amount of vitamins and minerals. This would add up to approximately 94 million potential consumers in Japan. This is because the percent of citizens in Japan from the age 0-64 is 76.9% from a population of approximately 128 million.
Competition
Our direct competition in Japan would be the popular snack Toppo’s that are the same shape as our new Pop Tarts although are filled with chocolate flavoring and not coated with any type of icing. Our indirect competition would be any type of sweet cookie sold in Japan.
The Government of Canada is very active in fostering relations with the United States, and has expanded its U.S. consular presence to help enlarge and secure the trade relationship.
Japan has historically taken ideas from the United States on its business, merchandise, or other corporate sectors to improve within its political borders. These practices have become massive cultural and economic movements in Japan. Interestingly, Japan takes ideas and molds them into Japanese culture and style; therefore, these products are “Japanized.” To further elaborate on this statement, Japan has succeeded in its businesses and corporations such as the automobile industries around the world (for example, the NUMMI plant production transcended those of American automobile productions due to an enhanced Japanese corporate culture). Albeit many Japanese industries have roots in the United States, they have expanded globally. The music
When moving to a market with a consumer culture so different from the home market, a company must be careful to analyse its target audience in detail, to avoid and costly cultural faux pas. To get a good feel for the Japanese culture, a good place to start would be the experts in the cultural studies field. Hofstede’s cultural dimensions, created during his in depth GLOBE study of the cultures of the world, gives a good comparison between the priority differences between Japanese and English culture. A detailed analysis of the cultural differences will be given in the ‘Marketing Issues’ section of the report.
Although United Cereal’s products are diversified into many different types of foods and beverages, its main source of revenue remains the breakfast cereals market. The real challenge of this market is clearly seen in the European market, where the national tastes and breakfast traditions vary between countries. As a result, its approach in Europe is more complex than in the United States, which causes higher costs and slower processes.
Kellogg tried to carry over their sales of Pop-Tarts in the United States to other countries, but found a certain amount of difficulty replicating their success. In the early 1990s, Kellogg tried introducing Pop-Tarts to the United Kingdom and was met with very lackluster sales. The company that manufactured these pastries was using a lower quality of frosting that tended to melt in the toaster and this likely ended the campaign before it really gained any popularity.
Potbelly’s current strategy might not be affected because they proudly and firmly stand behind the fact that the only way they’re comparable to their competitors is by also selling sandwiches. All of their competitors seem to very similar by having the same concept or menu choices. Jersey Mike’s, Subway, Jimmy John’s, TOGOs, and Quiznos are all pretty similar they have customizable subs ranging from the simplest types to the expensive deluxe
In order to be effective, the company needs to honestly evaluate their current position within the market. Had Kraft completed and effective SWOT analysis, they would have likely realized that while they have a strength in distribution, manufacturing, and marketing, one of their singular weaknesses outweighed those positives. The main weakness facing Kraft in both China and India, was the simple fact that the consumers in that market simply did not like the taste of the cookie, and in China, the consumers were never known to be avid cookie eaters (Jain, Jose, & Koellmann, 2013). This miscalculation on the part of Kraft, nearly tanked the rollout of the
Also, U.S. products are considered not as safe as domestics ones, due to the use
clients as much as possible with one stop is a sure draw for modern American consumers. Aside from breakfast there are not many who consider doughnuts as a full meal, it is generally considered a desert or at most a snack. Thus Krispy Kreme is faced with the problem of offering a greater variety of meals to suite lunch and dinner, or changing the way America perceives doughnuts to increase sales in existing markets.
... a broad base of support towards fast foods. In the future, the popularity of fast food in Japan will be steadily rising upward.
President and Chief Executive of KremeKo, insures the public that they think long and hard before the considering expansion. He said, “Krispy Kreme doughnuts won’t suddenly become available everywhere because we don’t think that’s appropriate for the brand at this juncture in its evolution in the marketplace” (Krispy Kreme Steps up Wholesale Business in Canada, 2003,)
The situation at hand is Burger King’s downfalls within the competitive Japanese market. Burger King faces tremendous competition. McDonald’s controls half of the entire fast-food market in Japan having 2,000 outlets and generating $2.5 billion in sales. KFC has 1,040 stores making it number two in the fast-food market. The most effective way to analyze Burger King’s situation is through the SWOT analysis method.
American style Sushi reveals the sophistication and unpredictability of globalization processes. Sushi started with an iconic Japanese dish, and then became the mixing elements of the contemporary U.S and European influences. As a result, Sushi restaurateurs do not simply pay homage to other, foreign roots that their cuisine employs, but also re-domesticates product that has become internationalized with the influence of a diverse culture in America. Actually, American Sushi is exotic and out of the
The chief element of Krispy Kreme's strategy is to deliver a better doughnut and to appeal to customers in new ways. They have taken great steps to insure customer satisfaction from the use of their proprietary flour recipe to their automated doughnut making machines. They have chosen to target mainly markets with 100,000 households. They also were exploring smaller-sized stores for secondary markets.
Japan is a large island off to the east of China it is a great country that has a rich culture. The Japanese religion is based off of two main beliefs, the belief in Shinto and Buddhism many Japanese people believe consider themselves both. The Japanese people were known to be around as early as 4,500 B.C. They have constructed their government style to a constitutional monarchy where they do in fact have an emperor, but he has limited power within the country. The main power of the country is held by the Prime Minister of Japan. Japan is made up of many islands that extend along the Pacific coast of Asia. The land area is made up of a lot of forest and mountainous area that cannot be used for agricultural, industrial or residential use. Japan also has one of the largest and growing economies in the world. They are growing every day and it is all because the people of Japan work very hard in order for their economy to flourish as it has.