Food Trends In Japan

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Trends
Current food trends in Japan consist of alcoholic beverages, imported pasta, cookie wafers, snow ice (a type of incredibly sweet ice cream), soft shell shrimp, tea and coffee.
Relations Between Japan and Canada
Japan and Canada share a quite friendly relationship. Political relations between the two countries started in 1929 when Canada opened a legation in Tokyo. The opening of a Japanese embassy in Ottawa in 1950 followed this. Currently, Canada has a consulate in Nagoya and an embassy in Tokyo while Japan owns an embassy in Ottawa and a Consulates-General in Montreal, Calgary, Vancouver and Toronto. Both Canada and Japan are members of the APEC, OECD and G8.
Marketing Strategy of Product into Foreign Market
Product:
To transition Pop Tarts into Japan the box holding the product will now be a cylinder instead of the rectangular prism it started out as. This is because we are changing the shape of the product. Instead of having the flat rectangular pastries filled with some sort of flavouring with the icing on top, the product would not be a long stick filled with the sugary filling and coated all around with the icing. The reason for making this change is because this shape of snack is a lot more popular and desired in Japan. We would change the flavour and promote a flavour that does not currently exist. This new flavour is marshmallow due to the demand and popularity of marshmallows in Japan. The label would have to translate to Japanese, along with the change of the flavour. The colour of the packaging will stay the same colour of blue since this colour is very popular in Japan due to its resemblance of leadership and wisdom.
Price:
In Canada, a box of eight Pop Tarts are sold at an average of $4.50 depending on the ...

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...t would be the same as in the current countries Pop Tarts are sold in. One end of the target market would be children; they would see this product and would be attracted to it due to the promise of a sugary treat. One the other end of the spectrum is adults; they would be attracted to this due to the promise of the low number of calories, zero trans fat high amount of vitamins and minerals. This would add up to approximately 94 million potential consumers in Japan. This is because the percent of citizens in Japan from the age 0-64 is 76.9% from a population of approximately 128 million.
Competition
Our direct competition in Japan would be the popular snack Toppo’s that are the same shape as our new Pop Tarts although are filled with chocolate flavoring and not coated with any type of icing. Our indirect competition would be any type of sweet cookie sold in Japan.

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