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Contrast between shopping online versus in store
Contrast between shopping online versus in store
Contrast between shopping online versus in store
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Executive Summary
Food Lion is an online start-up company which provides tailor made loyalty program product to restaurants and cafes. Food Lion hopes to intrigue the restaurant and cafes with its plug and play software which gets integrated seamlessly to their existing Point of Sale (POS) software. The company expects to build a firm market position in this niche area, due to no active competition available in this area till date thus taking the first mover advantage. Food Lion aims to offer its product at a very competitive price to help restaurants in the metro cities to build a loyal customer base in an environment where there is gruelling competition. Food Lion offers its customers (restaurants) easy plug and play software which can be integrated with their current POS and used to build a loyalty program. The loyalty program can be customized by the restaurant to fit in the kind of schemes they want to offer. The customers of those restaurants who opt to go for our software can download our app on their mobiles where they can obtain their loyalty points and schemes by just capturing the QR code provided to them by the restaurant on their bills. This provides the merchants a loyalty program which is easy to launch and maintain, increases their sales and gives them insight about the customers also. The customers would also get to track their points easily through their mobile phones and would be rewarded for their repeat visits without fail. The restaurant and quick service restaurant chains have spurred up across all the big cities in India as a result of greater disposable income in the hands of Indian youth. This is especially seen in the 6 metropolitan cities where the bachelors stay away from their homes and don’t get tim...
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...merchant chooses out of the four plans highlighted above, he will receive the services and then can also upgrade to other plan as per his requirement.
Summary
So with the help of food Lion both Merchant and customer derive a beneficial proposition. The Merchant can increase their repeat or loyal customer base through our loyalty program where the repeat customers are rewarded. Merchant can also send targeted offers based on various customers’ spending trends in order to increase their basket size. Finally merchants can get a more reliable feedback from their loyal customers about their food and service.
On the other hand the customers get rewarded for being loyal to merchant which leads to increased customer satisfaction. Also with the help of this app the need of physically carrying any card is eliminated along with keeping a track of their earned loyalty points.
You have probably heard of the words carnivore and herbivore, maybe even the word omnivore but you probably have never heard of the word localvore. The localvore movement is a new eating habit where people make an effort to eat only foods grown or harvested within a 100 radius of their homes. (Foodshed for Thought) The localvore movement is becoming increasingly prevalent every year due to the decline in taste of food and the uprising in the need for appetizing food that can easily be obtained from nearby farms. Localvores want their food fresh and not processed through processing plants which can cause the food taste aged and flavorless. The people who participate in this movement also believe that this cuts down on costs of shipping the products, making them cheaper and allowing the farmers to earn more for what they grow, more money for the farmer cheaper for the consumer. The localvore movement can both benefit the global market, but it can also hurt the global market.
In this film, “Food Inc” they are showing us how the food industry grew into these mega processing plants, and slaughterhouses. First, let us look at the market force; the definition of a market force is the law of supply and demand. This means basically the price determination within the market; moreover, the price is determined by the level of demand and the quantity that is available. In the Tar Heel Slaughter house in Smithfield, is the largest slaughter house in the world. On the “kill floor”, they kill at least 32,000 a day. This makes meat packing one of the most dangerous jobs. The food system and the few companies that control the meat production industry have turned the food
When different kinds of menu for lunch and dinner are included, there is an opportunity for attraction of more clients in the new outlet
added security and the ability to keep all of your cards in one place without your information
Overall, Whole Foods Market is financially strong even though gross margins may fall in the future. According to Bradley Seth McNew, Whole Foods Market is in the best cash position of any of its competitors. With almost zero debt, Whole Foods' operating cash flow could cover its long-term debt more than 246 times. Compare that to just 0.62 times for Sprouts Farmers Market, which has over $400 million in debt with only $180 million in operating cash flow (McNew, 2015).
Ninety percent of Canadians are enrolled in at least one loyalty program. Market research has shown that loyalty programs are growing to be very popular in today’s market. A loyalty program is a program offered by a company to customers, who make frequent purchases. Loyalty programs are of benefit to both the consumers and the business. The consumers benefit by receiving coupons, special access to sales and new products whereas the company benefits by gaining an abundance of knowledge about the consumers, through their purchasing habits. Loyalty programs have proven to be very successful for several companies such as Target, Starbucks, and Shoppers Drug Mart. The senior management in sales and marketing believe that initiating a loyalty program
Also, the rewards program is based off a point system and when one has earned a certain amount of points they send them a gift card to spend however they wish. Though, what the consumers don’t know is that by applying for their free rewards program, they are collecting data and constructing analysis to make them into loyal consumers.
It will provide entrepreneurs with a competitive edge that will prove invaluable in helping them seek the opportunity in this unexplored area of business. Through this research project one can study the opportunities and potential for Fast Food Restaurant Services in India. Since not too much of research is carried on in this area in India, there is a huge scope for this market and it could be useful for any budding entrepreneur who is interested in this industry.
Customer relationship management systems are part of enterprise applications. These systems are used to help manage relationships with customers, Information is provided to coordinate all of the business processes that deal with customers in sales, marketing, and service to optimize revenue, customer satisfaction, and customer retention (Laudon & Laudon, 2012).In today’s world, customer management relationship systems have given companies a large list of ways to interact with customers. Even though those ways are applied occasionally, companies still find even newer ways to provide customers an enjoyable experience for their products and services. Today, the customer relationship management industry is mainly focused on components, such as crowdsourcing, customers using mobile apps of companies and interaction from the social media teams of companies. Needless to say, Starbucks, coffeehouse chain, have pioneered in this system. Starbucks started out as a café in Seattle, Washington in USA at1971. One day, in 1981, a man named Howard Schultz entered in the café for the first time and fell into homelike environment of the café. He adored the place so much that, in 1987, he and a group investors acquired the café. From there on out, as of June 28, 2015, they have built more than 24000 stores in 70 countries
CHANGING PREFRECE depended vastly on the fast food manus. For example we can mention about SALAD. Now salad was never considered as a part of fast food menu. But with the change of taste and preference, fast food chains like Windy, Taco Bell, and McDonald have introduced SALAD into their menus. This preference is not stopping only with salads. In 2002, McDonald’s introduced great tasting new products including premium salads, n salads plus menu; Chicken McNuggets made with white meat; Fish McDippers; Chicken Selects; and new breakfast offerings like the McGriddle sandwiches. Here as a fast food chain, McDonald did not have to introduce new dishes in their menus but with the impression and image in the market analysis, of increasing demand and chan...
An evaluation of the restaurant’s strengths, weaknesses, opportunities and threats served as the foundation for this marketing plan. The plan focuses on the restaurants marketing strategy, suggesting ways in which it can build on new customer relationships, and development of new food products and targeted to specific customer groups.
Its business model is to hire smart, motivated individuals and teach them to run a business by delivering exceptional customer service. Delivering exceptional customer service results in completely satisfied customers and satisfied customers will continue to do business with Enterprise and even tell others about the company, which results in business growth at each of i...
In order to look out for their customers, Pick n Pay released a customer rewards programme called “Smartshopper”. The programme, launched in March 2011, allows the franchise to get to know and understand each customer better by observing each individual’s shopping habits and references. The company has direct access to many Smartshopper customers via e-mail and/or sms, which allows the business to communicate with their customers in a more engaging manner. Pick n Pay asks for feedback from customers, and sends targeted marketing communications directly to them. All of this is done in an effort to both design and execute marketing campaigns and product ranges which are more relevant to their customers by extracting insights from the customers shopping habits data, as well as to assist the company in growing their sales volumes – which will ultimately lead to an rise in profit (FastMoving, 2012).
According to Martinez – Ruiz et al (2010) states, in this modern age customers are always on the look for their conveniences. For this the researcher has used some of the elements such as; membership card, parking lots, and children’s area. For example, the availability of parking lots in the hypermarket can provide convenience for customer who has a car thus leading to positive impact on the customer satisfaction. Membership card can provide customers with special promotions, offers and discounts.
As the author of the article concedes, the online shopping has flourished in the past years. Many customer have seen the advantages of e-commerce in the ways of time and money saving. Whit a simple click on the keyboard the goods are uploaded in a virtual cart and from there are delivered to the customer address. Also, the online stores have the opportunity to create a customer database and a customer profile. The customers receive periodic reminders of the new offers and sales via email or mobile phone messages. In the meantime, many classic stores have struggled to maintain the business keep up. According to the article, the brick and mortar stores will implement new features that conduct customers to an easy and pleasant shopping. For instance, the retailers will use the customer mobile phone as a concierge application. The customer will be informed about latest products and their availability. Furthermore, the customer will have the possibility to track needed items inside the store with the help of store mapping and products locations. If the customer will change the shopping list, the app will provide the route to the new item. Also, when a customer will passing a store the app will remind the last customer visit into the store and