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introduction to gmo foods
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Cheerios are a breakfast cereal eaten by millions of Americans everyday. General Mills shares to the public through their ads that Cheerios are a healthy breakfast and snack that brings the benefits of oats, low sugar, and vitamins and minerals into our diet. Honey Nut Cheerios is one of the many cereals that General Mills have in which they claimed is good for our health because of the ingredients they use. Some of the ingredients that are in the cereal have raised red flags to consumers like the sugar content that is much higher than other cereals and the GMO’s that are in it. Since these information is not widely publicized, consumers who are unaware of the different serving sizes and ingredients will consume a higher amount of unwanted
The package nutritional information explains the three grams of soluble fiber daily from whole grain oat foods like this cereal, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease (Cheerios). I would also include the certification of the American Heart Association on the cereal as heart-healthy for meeting the requirements for the cholesterol and saturated fat. The only drawback is the high content of sugar that the serving of Honey Nut Cheerios is only 7.92 grams per quarter cup and the American Heart Association recommends that women consume no more than 25 grams of added sugar per day and 38 grams for men
The only other cereal that is close to what Honey Nut Cheerios is the Honey Bunches of Oat. The big difference between the two is the fact that the first is related to cheerios, which is a household name to the target audiences. Also the main ingredient in Honey Bunches of Oats is corn and there are artificial flavors found on the ingredient list. Despite these differences, both cereals have their similarities and that’s the risk of GMOs on their ingredients which can be very harmful to our health in the long run. Another one that consumers need to pay attention is the high content of sugar on these cereals. Going through the labels of the boxes of the cereal is crucial to our health. Consumers need to follow what’s on the label especially the serving sizes because it is the right thing to do for health reason. Eating more than the required measurement can lead to something bad like diabetes and other health concerns that only we can
Cheerios currently targeting: An older age group, with the message of lowering cholesterol. Another problem is makes parents purchase the cereal as a healthy choice for their children. When it comes to college students that not fully aware of health benefits don’t by Cheerios
“For the first time in the history of the world, every human being is now subjected to contact with dangerous chemicals, from the moment of conception until death.” Why do people consciously consume unhealthy, processed foods which big corporations in America distribute? These foods can lead to potentially harmful affects on the human body. So why are these risky products sold and consumed? The main reasons are because processed foods taste great and companies make large profits from these unwholesome products. General Mills is the 6th largest food company in the world, and uses genetically modified ingredients, preservatives, and artificial flavors in their products. The product that will be analyzed will be the tasty, mouthwatering breakfast favorite, Reese’s Puffs.
The cereal makers were really being questioned and criticized about what was actually being put in the cereals that they advertised. It also mentioned how that a third of the brands of cereals produced had sugar levels ranging up to an alarming 50 percent, which meant tha...
Cheerios is a cereal that is manufactured by General Miller. Cheerios contain Whole Grain Oats, Modified Corn Starch, Sugar, Salt, Tripotassium Phosphate, Wheat Starch, Vitamin E and added to Preserve Freshness. Cheerios is known for advertising that their cereal can lower cholesterol. They claim that they can lower cholesterol because their cereal is low in saturated fat, are made with whole grains like oats, and provide essential vitamins and minerals.
A non-GMO label doesn’t necessarily mean “healthy”. White sugar, flour, and processed ingredients if not genetically modified are considered non GMO. Recently Cheerios made their ingredients GMO free. This label made Cheerios seems as a “healthy conscience choice” when in fact they are not healthy at all. The truth is that this breakfast cereal is highly processed and is best to be avoided despite the “healthy halo” of being approved by the National Heart Association and GMO free. The truth appears on the nutrition label and the ingredients (Wartman). “If you can’t pronounce it, don’t buy it” The voluntary labeling places a burden on the consumer. The average Americans are forced to navigate confusing and cluttered food landscape” (Wartman). A mandatory labeling law is vital to give clear and concise information to citizens.
Society, with everyday that passes by, seems to go faster always constantly moving. What Honey Nut Cheerios conveys to the consumer is to have a positive attitude and the energy need just by enjoying a bowl of cereal. As a society, having the sufficient energy for the day is valuable and many products uses this to sell since consumers try to find some source to keep them going all day. Honey Nut Cheerios provides the energy consumers need in a healthy manner in which we receive all the nutrients our bodies need to produce the energy. With the honey mentioned in the product people get the idea that even though the product is meant to be healthy there is still a sweet side to it. Having a sweeter view of life is one of the goal of the company.
Same race families no longer represent the all-American family since Interracial dating has shown continuous growth. The fact that Cheerios used a progressive modern-day family, proves that Cheerios is progressively accepting this type bond. Cheerios was not afraid to show how diverse they can be while promoting the sales of their product. They use a biracial child, Caucasian mother, and an African American father to promote sells through a modern-day family. Cheerios left the nationality of the father until the end because it did not matter what ethnic group he came from. Cheerios wanted to remind society, there are families that look this way, multiethnic families do exist, and we support that multiplicity. When it comes to supporting beneficial health, Cheerios supports all kinds of
At the height of the raisins craze, experts cited a number of nutritional benefits-- boron, for healthy bones; fiber to promote a healthy digestive tract, prebiotics, which stimulate good bacteria; and antioxidants, which help protect the body from free radicals. Case in point, the American Heart Association, the American Diabetes Association and
Cheerios are one of the most popular cereal brands in the business, but do they also really lower cholesterol in humans by 4% like they advertise? But first, what is cholesterol you might ask? Cholesterol is a compound of the sterol type found in most body tissues, including the blood and the nerves. Having high cholesterol is bad because it can increase the chances of heart attacks and strokes. I hope I never have high cholesterol… better start eating some cheerios. However, cholesterol is also an important necessity of cell membranes, but high quantities in the blood may cause atherosclerosis which is plaque build up in the arteries.
As a result, of this new age thinking Cheerios is successfully able to establishes appeal to younger viewers who are not only have the ability to think in a more contemporary way but also, able to grasp longtime consumer’s attention, and taste buds. Additionally, by using the little girl's youth they make the message of Cheerios being good for you but builds its credibility by using her mom and the Cheerios box itself to confirm it.the main character of the commercial Gracie, ask her mom if “Cheerios are healthy?” in which the mom replies “Yes” and so as Cheerios builds the trust between mother and daughter they also establish credibility posing the thought if she wouldn't lie to her daughter why would she lie to you . Aforementioned, the Cheerios brand has been around for over 70 years giving them a standing trustworthiness as well as, dependability among its consumers and so, when Cheerios put in big bold letters “Heart Healthy” it relied upon its pre existing credibility with its customers believing that Cheerios had an advantage on its competition by being healthy for your heart. Subsequently , proving that Cheerios is not only here to meet your hunger needs but to
Nutri-Grain cereal bars were created by the Kellogg Company and first introduced in the 1970’s Australia. They were later introduced to the United States and other countries. As more women began to work outside the home, the ritual of a family breakfast became obsolete as many individuals turned to quicker solutions for breakfast. The Nutri-Grain bar soon became popular as the on-the-go snack during the 1990’s. The cereal bar also comes in a variety of flavors that kids love, from blueberry to strawberry yogurt and has the texture a soft, homemade cookie. This television commercial centers on the theme of fostering a relationship between today’s kids and nature (see Appendix A). As the youth of today spends more time in the electronic world,
Cheerios are a standard part of American life. Made by General Mills, the consumers of Cheerios span across the United States, making this bland, or honey flavored treat many Americans’ first solid food, warming the hearts of families everywhere (Cheerios Inc., 2013). The Cheerios brand is incredibly popular due to its variety of flavors and loyalty to being American made. Cheerios has also gained many followers by going GMO (Genetically Modified Organism), and Gluten-free, thus collecting many GMO crazed citizens, along with Gluten-free dieters, and allergy ridden civilians, but changing a recipe isn’t a surefire way to stick around
Of the ingredients included in the original instant oatmeal, few if any ingredients are considered unhealthy. The oatmeal contains “whole grain rolled oats, calcium carbonate, salt, guar gum, caramel color, reduced iron, vitamin a palmitate” as part of if its ingredients (Quaker Oats Instant Oatmeal Original). It also includes vitamin A, vitamin C, calcium, iron, phosphorus, and magnesium. Just by analyzing these ingredients and nutritional facts it proves to be healthy, especially for the heart, because whole grain is its main ingredient.
Many steps are taken while marketing a product or company, such defining a target market and researching the best approach to gain customers (Solomon, Marshall, & Stuart, 2012). Due to market fragmentation, many markets can be divided into small subgroups allowing for a better marketing approach. As seen in the marketing approach of the product Cheerios, understanding smaller target groups can create specialized campaigns to reach consumers, which increases brand loyalty and sales. In 2014, Mark Addicks, General Mills Chief Marketing Officer, stated with the new technology age his company has began a new approach focusing on new target markets such as expectant moms, which require folic acid that can be found in Cheerios (Schultz, 2014). Cheerios
High fiber content makes oatmeals make it a fiber food meal. The soluble fiber of oatmeals balances cholesterol levels. It helps reduce LDL (bad cholesterol) and