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The importance of food choice
The importance of food choice
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My food choices are constructed primarily on functionality, price, and access, but rarely considers the overlooked and important ecological impacts associated with food miles. Right now, I choose my food based on nutritional value rather than comfort and price rather than locality. I balance the nutritional aspect by occasionally eating out and the price aspect by trying to eat local produce in the summer to reduce my impacts.
A majority of the food in my diet is purchased in stores, but occasionally I will eat out. For example, I ate at Chipotle for dinner and according to their website their rice is from the Southern Rice Belt states. One thing evident about Chipotle’s products is that they are passionate about their food mileage in order
Chipotle Mexican Grill (CMG) has been a standout performer in the restaurant industry for several years now. However, its shares fell by nearly 6% in a single session after investors weren’t too pleased with its recent earnings report. Altogether, the stock has corrected nearly 20% since its March high of $622.90. Can the stock bounce back from here? Or will it continue its slide? Let’s take a look at the pros and cons.
Many in the U.S., today, try to eat well,balanced, meals to order to maintain a healthy lifestyle. They do so by purchasing their food at farmers markets or making their own meals, so their food isn’t processed or genetically modified. Even though people are trying to maintain health in order to live long lives, without medical complications, many don’t have the opportunity to pursue life like this. In “Research shows food deserts more abundant in minority neighborhoods,” the author, Kelly Brooks, portrays an anecdote and logical reasoning, from Kelly Bower’s research, to thoroughly describe the food deserts in poor minority neighborhoods and how this issue needs to be repaired.
In the book The Omnivore’s Dilemma, Michael Pollan challenges his readers to examine their food and question themselves about the things they consume. Have we ever considered where our food comes from or stopped to think about the process that goes into the food that we purchase to eat every day? Do we know whether our meat and vegetables picked out were raised in our local farms or transported from another country? Michael pollen addresses the reality of what really goes beyond the food we intake and how our lives are affected. He does not just compel us to question the food we consume, but also the food our “food” consumes.
As you know, Chipotle values our “food with integrity” promise and our customers respect that. However, the recent E Coli outbreak has caused Chipotle’s financial performance and reputation to suffer significantly and staying with our current business model is not our best option. Therefore, I recommend we rebrand and reposition Chipotle to ensure our long-term success.
A major issue that is occurring in America is a phenomena known as “food deserts”, most are located in urban areas and it's difficult to buy affordable or good-quality fresh food. Whereas in the past, food deserts were thought to be solved with just placing a grocery store in the area, but with times it has become an issue that people are not picking the best nutritional option. This issue is not only making grocery store in food deserts are practically useless and not really eliminating the issue of food deserts because even when they are given a better nutritional option, and people are not taking it. In my perspective, it takes more than a grocery store to eliminate ‘food deserts’. It's more about demonstrating the good of picking the nutritional option and how it can help them and their families. For example, “Those who live in these areas are often subject to poor diets as a result and are at a greater risk of becoming obese or developing chronic diseases.”(Corapi, 2014).
Michael Pollan and David Freedman are two reputable authors who have written about different types of food and why they are healthy or why they are damaging to our health. Michael Pollan wrote “Escape from the Western Diet” and David Freedman wrote “How Junk Food Can End Obesity”. Imagine Pollan’s idea of a perfect world. Everything is organic. McDonald’s is serving spinach smoothies and Walmart is supplying consumers with raw milk. The vast majority of food in this world consists of plants grown locally, because almost everyone is a farmer in order to keep up with supply and demand. How much does all this cost? What happened to all the food that is loved just because it tastes good?
Because the people who live in food deserts do not get proper supplements of fruits and vegetable, much of their diets are consisted of mainly junk food, fast food, and meats. As a result of this, today, more than one third of adults in America are obese. In addition to obesity, diabetes, and cardiovascular disease can also be results of a lack of healthy food choices, which result from people buying their food from convenience stores that only sell processed foods and from fast food restaurants. This paper attempts to provide readers with a better understanding of the fact that not only do food deserts exists, they are threatening the lives of Amer...
Even though Chipotle operates in the fast-food industry that can only provide limited services, the company wants to change people’s way of thinking about fast foods and makes the order served fast but without having the “Fast food” experience. Chipotle in recent years puts a huge emphasis on educating the customers about locally produced food, naturally raised animal meat, and sustainable farming. Aligning with the core mission of “Food with integrity”, Chipotle has launched a series of marketing campaign, including advertising, websites, free promotions and theme activities.
Chipotle is my favorite place to eat. As I am sure it is for other people. Chipotle is a fast food Mexican grill. They are most known for how big they make your burritos. Now it is fast food but it isn’t actually fast, they’re like a restaurant but without the wait. They serve all naturally raised meat and organic beans. So there food is pretty healthy and worth eating. The employees are always nice and it just a great place to eat over all. Chipotle is a great choice for a quick fast food stop because it gives great service, atmosphere, food and value. My experience there is always a good one.
More and more farm-to-table restaurants, farmer’s markets, and food co-ops are cropping up to meet the demand among consumers for healthy, local foods, as more chefs and consumers recognize the poorer taste and nutritional integrity of ingredients shipped in from far away. Fruits and vegetables that have to be shipped long distances are often picked before they have a chance to fully ripen and absorb nutrients from their surroundings. Because local food doesn’t have to travel long distances, it is grown in order to taste better and be healthier rather than to be resilient to long travel. The farm-to-table movement also helps local economies by supporting small farmers, which is a dying
Before going any farther, I should clearly articulate my intentions in this seemingly non-lucrative venture. In the past few years, I’ve become fascinated with America’s food systems, the rise of organic and local food, and the injustice of “food deserts,” or areas that lack affordable nutritious food, that plague low income areas. Consequently, you could say that my direction in this plan is that of personal satisfaction, but I would assert that my goal is to remain true to the concept of sustainable development, and thus I wish to make ...
Abstract This paper explores the business strategies Chipotle is using for operations. Analyzing financial and operations data to discuss areas of concern as well as areas where Chipotle Mexican Grill is doing well. Discussions will include the importance of Chipotle’s menu preparation strategy and menu integrity. The marketing strategies
When Chipotle first opened in 1993, the goal was to serve quality food fast, but not be considered “fast food.” To avoid falling under the fast food stigma, Chipotle strives to find the best ingredients with respect to animals, farmers, and the environment. In order to achieve these goals, Chipotle has created a matrix organizational structure that is divisional by location and functional by authority. Chipotle recently expanded internationally to the United Kingdom, Germany, and France, each following strict guidelines assigned by corporate employees from their headquarters in Denver, Colorado. Similarly, each location is functionally organized according to authority: regional manager, district manager, store manager, assistant manager, and
Former editor of Us News and World Report and recipient of Guggenheim Award,Stephen Budiansky in his article, “Math Lessons For Locavores”,published in August 19,2012 addresses the topic of locally grown food and argues it as a more sustainable choice in terms of freshness and seasons.I agree with Budiansky for growing food locally,however; with three other reasons: we can reduce food waste,(which will benefit the environment), and obesity(which will help an individual mentally and physically), and improve our economy. The purpose is to illustrate why locally grown foods would be a finer option for an American lifestyle. Budiansky adopts an informative,persuasive,and insightful tone for his audience,readers
Environmental advocate and cofounder of Eatingliberally.org, Kerry Trueman, in her response to Stephen Budiansky’s Math Lessons for Locavores, titled, The Myth of the Rabid Locavore, originally published in the Huffington Post, addresses the topic of different ways of purchasing food and its impact on the world. In her response, she argues that Budiansky portrayal of the Local Food Movement is very inaccurate and that individuals should be more environmentally conscious. Trueman supports her claim first by using strong diction towards different aspects of Budinsky essay, second by emphasizes the extent to which his reasoning falls flat, and lastly by explaining her own point with the use of proper timing. More specifically, she criticizes many